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Chief Marketing Officer

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The Opportunity

The Chief Marketing Officer (CMO), plays a pivotal role in shaping the brand, driving growth, and solidifying our position as an industry leader. This role will be responsible for developing and executing a comprehensive marketing strategy that aligns with our growth objectives and enhances our market presence. The CMO brings a strategic vision, deep understanding of B2B marketing, and proven experience in brand building, demand generation, and customer engagement.

Key Responsibilities

Strategic Leadership

Develop and implement a cohesive marketing strategy that supports the business objectives.
Define and lead the brand strategy to enhance brand recognition and market differentiation.
Collaborate with the executive team to align marketing initiatives with overall company goals and objectives.

Brand Management & Positioning

Position as a leader in secure communications solutions, elevating our brand identity in existing and new markets.
Develop and oversee consistent brand messaging across all channels and touchpoints.
Manage brand integrity and ensure all marketing activities are aligned with our values and mission.
Develop and execute a robust public relations strategy to enhance our media presence and reputation as an industry leader.
Cultivate strong relationships with key media outlets, journalists, and influencers to drive positive coverage and thought leadership.
Oversee crisis communication planning to protect and uphold our brand reputation across all external communication channels.

Demand Generation & Revenue Growth

Oversee lead generation, nurturing, and conversion strategies to drive customer acquisition and retention.
Develop and implement multi-channel marketing campaigns that target key segments and drive measurable results.
Analyse market trends, competitor activities, and customer insights to refine and optimise marketing efforts.

Product Marketing

Collaborate with Product Development teams to support new product launches and enhancements.
Create compelling value propositions and go-to-market strategies for new offerings.
Equip the sales team with effective sales enablement tools, case studies, and customer testimonials.

Digital & Content Marketing

Build and execute a digital marketing strategy, encompassing SEO, SEM, content marketing, email, and social media.
Lead content strategy to engage target audiences, establish thought leadership, and promote brand awareness.
Drive the development of high-impact content, including white papers, blog posts, webinars, videos, and case studies.

Customer Engagement & Advocacy

Foster and grow relationships with key clients to encourage loyalty, repeat business, and advocacy.
Develop and implement customer feedback loops to ensure continuous improvement in customer experience.
Organize and execute customer-focused events, webinars, and other initiatives to build community and brand engagement.

What you need to succeed

Proven track record of developing and executing successful marketing strategies that drive growth and brand equity.
Demonstrated experience with digital marketing, demand generation, and product marketing in a tech or communications context.
Strong analytical skills with a data-driven approach to decision-making.
Exceptional leadership, communication, and interpersonal skills with experience managing cross-functional teams.
Ability to think creatively and strategically in a fast-paced, dynamic environment.
Ability to work cross-functionally and lead initiatives across teams.
Excellent communications skills (both Written and Verbal) & interpersonal skills.

Your Experience

10+ years of experience in marketing, with at least 5 years in a senior leadership role, preferably in a B2B or technology-driven industry.
Bachelor's degree in marketing, Business, Communications, or related field; MBA or other advanced degree preferred.
Familiarity with the technology or telecommunications industry.

How to join us

Apply Now using your LinkedIn profile; however, we would love to know more. Therefore, we welcome the inclusion of a CV and/or attached a cover letter.

For further information, please contact our Internal talent acquisition Chloe at people@permaconn.com

No Agencies please and thank you.

Average salary estimate

$150000 / YEARLY (est.)

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$120000K

$180000K

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What You Should Know About Chief Marketing Officer, PARTALE

As the Chief Marketing Officer (CMO) at our dynamic company, you will play a critical role in defining our brand and driving substantial growth in an ever-evolving market. In this leadership position, you will craft and execute an all-encompassing marketing strategy that aligns perfectly with our vision for the future. With a strategic mindset and extensive experience in B2B marketing, you'll focus on building our brand, driving customer engagement, and generating leads that fuel our success. Collaborating closely with our executive team, you will ensure that our marketing initiatives resonate with our business objectives, while strategically positioning us as a leader in secure communications solutions. Your expertise will shine as you develop impactful public relations efforts, manage brand integrity, and oversee content marketing campaigns that truly engage our audiences. You’ll also delve into market analysis to refine our strategies, enhancing our competitive edge. We are looking for someone who is not only passionate about marketing but is also adept at fostering client relationships and creating advocates for our business. With ten or more years of marketing experience and a knack for innovative thinking, you’ll be at the helm of initiatives that build community and advocate for our brand. Our ideal candidate will have at least five years in a senior leadership role, ideally within the technology space, and bring a great understanding of digital platforms. This is a fantastic opportunity to join a company committed to making impactful strides in the industry while having fun and working collaboratively with a passionate team.

Frequently Asked Questions (FAQs) for Chief Marketing Officer Role at PARTALE

What are the responsibilities of the Chief Marketing Officer at your company?

The Chief Marketing Officer (CMO) at our company is responsible for developing a cohesive marketing strategy tailored to drive growth. Key duties include brand management, overseeing demand generation, collaborating with product teams for launches, and executing a robust public relations strategy. This role also emphasizes fostering customer engagement and advocacy to enhance our industry presence.