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Content Marketing Manager (B2B, Remote)

Hi, we’re PEXA!

We know you’ll Google us before applying, so let’s keep this brief. PEXA revolutionised the way that property is settled in Australia, turning a paper-based process into a digital one. Our solution is a world-first, with over 500 people across Australia and an expanding international team, we’re helping 20,000+ families into their homes each week.

 

We’re passionate about solving problems for our customers – always striving to set the standard for how property is bought and sold. Being awarded as one of the best places to work in Australia is a recognition of our culture and commitment to innovation, customers and our community.

 

We’re growing fast, that is where you come in.


We believe our success in Australia is worth sharing and that our proven technology will advance how the UK buys and sells homes.


Establishing ourselves within the UK in late 2020, we are committed to collaborating with lawyers, conveyancers, lenders, government and the property industry, to set the new standard for both remortgages and buying and selling property.


Why become a PEXArian?

Great question! Being a PEXArian is so much more than just a job. We’re a passionate, motivated and unashamedly enthusiastic bunch at PEXA – we love what we do and we’re proud to admit it! Creating brilliant experiences for our members and their clients wouldn’t be possible without ensuring we deliver an exceptional employee experience.


Here’s a snapshot of what your life at PEXA could look like:


Your growth:

We encourage you to hit your personal and professional learning and development goals with our tailored programs and tools.


Your wellness:

We care about your holistic wellbeing


Your work/life blend:

We know that work is just one aspect of your life – we want to help you create your ideal work/life blend, rather than squeezing in life around work.


The Content Manager will take ownership of the content strategy across all five businesses within the PEXA UK group: PEXA, Smoove, Optima, Amity Law, and Legal Eye.


This role is responsible for planning, scheduling, and coordinating a comprehensive content calendar, ensuring alignment with business propositions, narratives, and overall corporate goals.


Working collaboratively with internal teams and external stakeholders, the Content Manager will craft and oversee the creation of compelling content that engages key audiences, drives inbound leads, and supports customer journeys.


The role will encompass content creation for all stages of the customer lifecycle, from awareness through onboarding to advocacy, and will also contribute to internal communications to foster employee engagement.


Key Accountabilities
  • Lead the development of a content strategy that supports corporate and marketing objectives across all PEXA UK group brands.
  • Oversee the content calendar, ensuring seamless planning, scheduling, and coordination of all content types.
  • Create and commission a variety of content formats, including research reports, whitepapers, blogs, videos, multimedia assets, infographics, and gated content with effective CTAs.
  • Develop and produce content that supports customer engagement at every stage of the journey, including lead generation, nurturing, onboarding, and advocacy, with a focus on driving ROI and improved CSAT, NPS, and customer loyalty.
  • Work closely with the Communications Manager, Design Manager, Digital Marketing, and Product Marketing teams to align content with business propositions and campaign goals. •
  • Collaborate with subject matter experts to generate thought leadership content that positions PEXA as a leader in the property sector.
  • Coordinate with external agencies or freelancers as needed to deliver high-quality content on time and within budget.
  • Monitor content performance using analytics tools, providing insights and recommendations for continuous improvement.
  • Support internal communications efforts, crafting messages that align with corporate goals and enhance employee engagement.
  • Ensure all content is consistent in tone, style, and quality, adhering to brand guidelines and optimising for SEO where applicable.


Skills & Experience
  • Education: Bachelor’s degree in Business, Marketing, Design or a related field.
  • Experience: Minimum of 7 years B2B marketing experience with at least 3 in a Content Marketing position > Industry Knowledge: Familiarity with the property sector and its key audiences, including market influencers, intermediaries, lenders, and conveyancers.
  • Content Strategy Expertise: Proven ability to develop and manage content strategies that deliver measurable results.
  • Multi-Format Content Creation: Strong experience in creating diverse content types such as reports, blogs, videos, and infographics.
  • Audience Engagement: Skilled in crafting content for different stages of the customer journey, from awareness to advocacy, and delivering engaging, conversion-driven messaging.
  • Project Management: Ability to manage multiple projects and meet deadlines, ensuring the delivery of high-quality content on time and within scope.
  • Collaboration: Experience working closely with cross-functional teams, including marketing, sales, and design, to ensure alignment of content with broader strategies.
  • Analytical Skills: Proficiency in using content performance analytics tools (e.g., Google Analytics, social media analytics) to inform strategy and optimise content effectiveness.
  • Advanced Writing and Editing: Exceptional writing and editing skills with the ability to communicate complex ideas clearly and concisely.
  • SEO and Digital Marketing Knowledge: Understanding of SEO best practices and digital content optimisation to maximise visibility and engagement


£45,000 - £50,000 a year

Sounds like you?

We at PEXA are ready so if this role sounds like you apply today.


GDPR Compliance

Digital Completion UK Limited (PEXA) and Optima Legal Services Limited ("Optima Legal") (collectively as "we", "us", or "our", as applicable) are "Joint controllers” in relation to your personal data. Our privacy notice (below) outlines how and why your personal data will be used and for how long it will be retained by us. It also provides you with certain other information that must be provided under the UK General Data Protection Regulation (UK GDPR). By applying for this role, you consent to us processing your personal data in accordance with our joint privacy notice https://pexa.co.uk/applicant-policy/

Average salary estimate

$47500 / YEARLY (est.)
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$45000K
$50000K

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What You Should Know About Content Marketing Manager (B2B, Remote), PEXA Group

Hey there! We’re thrilled that you’re interested in the Content Marketing Manager role at PEXA—a dynamic B2B company that's transforming the property settlement landscape in Australia and making strides in the UK market. Here at PEXA, our mission is to make property transactions seamless and digital, and as a member of our enthusiastic team, you’ll be at the forefront of this exciting journey. Your main responsibility will be to craft and implement an engaging content strategy that resonates with our stakeholders across all five brands of the PEXA UK group. From planning and scheduling to creating a diverse range of content – including reports, blogs, and multimedia assets – your creativity will play a pivotal role in enhancing customer experiences and driving our inbound marketing efforts. You’ll collaborate with internal teams and external partners to ensure that every piece of content not only aligns with our corporate goals but also supports the customer journey from awareness to advocacy. We pride ourselves on fostering a vibrant workplace culture that values innovation, wellness, and professional growth. With a competitive salary and flexible working options, being a PEXArian isn’t just about the work you do; it’s about joining a community that’s inspired and motivated to make a difference. If you’re an experienced content marketer excited about leading content initiatives that drive business success and customer engagement, we want to hear from you!

Frequently Asked Questions (FAQs) for Content Marketing Manager (B2B, Remote) Role at PEXA Group
What are the key responsibilities of the Content Marketing Manager at PEXA?

The Content Marketing Manager at PEXA bears the responsibility of developing and executing a comprehensive content strategy across all brands within the PEXA UK group. This includes the creation of diverse content formats to engage audiences throughout the customer journey, from generating awareness to fostering advocacy, thus driving lead generation and enhancing customer loyalty.

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What qualifications are necessary for the Content Marketing Manager position at PEXA?

Candidates applying for the Content Marketing Manager role at PEXA should possess at least a Bachelor’s degree in Business, Marketing, or a related field, combined with a minimum of 7 years of B2B marketing experience, including at least 3 years in a content marketing role. Familiarity with the property sector and a strong understanding of content strategy are also essential.

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How does the Content Manager at PEXA contribute to employee engagement?

At PEXA, the Content Manager plays a vital role in enhancing internal communications, crafting engaging messages that align with corporate goals. This strategic approach fosters a positive work environment and boosts employee morale, creating a sense of unity and commitment among the team.

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What types of content will the Content Marketing Manager at PEXA create?

The Content Marketing Manager at PEXA will be responsible for creating a wide range of content formats, such as research reports, whitepapers, blog posts, videos, and infographics. This diverse content is designed to appeal to different stages of the customer lifecycle, ensuring that each piece drives engagement and supports our marketing objectives effectively.

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What skills are essential for succeeding as a Content Marketing Manager at PEXA?

Success as a Content Marketing Manager at PEXA requires a unique blend of skills, including strong writing and editing abilities, project management expertise, analytical skills for measuring content effectiveness, and collaboration with cross-functional teams. Understanding SEO best practices and proficiency in using analytics tools will also enhance your content strategy.

Join Rise to see the full answer
Common Interview Questions for Content Marketing Manager (B2B, Remote)
Can you describe your experience with developing content strategies?

When answering this question, focus on specific examples where you successfully developed a content strategy that aligned with business goals. Highlight the processes involved, the various content types you created, and the measurable results achieved through your initiatives.

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How do you approach content creation for different stages of the customer journey?

Share your approach by discussing how you identify the needs of customers at each stage, from awareness to advocacy. Provide examples of content types you've created for each stage and how you tailored messaging to maximize engagement and conversion.

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What metrics do you use to evaluate the effectiveness of your content?

Discuss specific metrics that are important for measuring content performance, such as engagement rates, lead generation, conversion rates, and customer satisfaction scores. Explain how you use these insights to adapt and improve your content strategy.

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How do you ensure SEO best practices are integrated into your content?

Highlight your familiarity with SEO techniques, such as keyword research, on-page optimization, and content distribution. Describe how you conduct audits of live content to refine strategies and ensure that new content is optimized before publication.

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Can you give an example of a successful content campaign you've managed?

Share a case study of a content campaign you led, detailing the goals, strategy, execution, and results. Discuss any challenges encountered and how you overcame them to achieve your desired outcomes.

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What experience do you have with collaborating across teams?

Emphasize your ability to work with marketing, sales, and design teams. Describe instances where collaboration strengthened the content output and contributed positively to project outcomes.

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How do you stay updated with industry trends in content marketing?

Discuss specific resources, websites, or industry influencers you follow to keep up with trends. Share how you apply this knowledge to stay ahead in your content practices.

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What techniques do you employ to drive engagement through your content?

Outline various techniques such as storytelling, personalization, and utilizing calls-to-action. Include how these approaches have proven effective in past content projects.

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How do you manage tight deadlines while maintaining content quality?

Share your time management strategies, like setting priorities and using project management tools, while emphasizing your commitment to uphold content quality despite time constraints.

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Why do you think content marketing is important for businesses today?

Express your understanding of the value of content marketing in building brand awareness, generating leads, and establishing thought leadership. Discuss its role in nurturing customer relationships and driving long-term loyalty.

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Founded in 2010, PEXA operates a digital property settlements platform in Australia. The company operates an electronic lodgement network, a cloud-based platform. PEXA is located in Australia

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Full-time, remote
DATE POSTED
March 14, 2025

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