Professional Marketing Manager

As a Professional Marketing Manager at Philips, you'll be tasked with developing and executing marketing strategies aimed at increasing sales and product recommendations from dental professionals. This includes growing awareness of Philips Oral Health products, particularly the Philips Zoom! brand, through national marketing plans and collaboration with global teams. You will also analyze market conditions and competitor information to unlock insights and drive innovative strategies.

To qualify for the Professional Marketing Manager position at Philips, you should have at least 5 years of marketing experience, preferably in a B2B or consumer packaged goods (CPG) setting within the healthcare industry. A Bachelor's degree is required, with an MBA being a plus. Candidates should also possess strong analytical skills and proficiency in tools like Excel for managing budgets and forecasting.

Key skills for a Professional Marketing Manager at Philips include analytical orientation, strong problem-solving abilities, attention to detail, and excellent organization and time management skills. Additionally, effective communication, both verbal and written, is crucial for building relationships with stakeholders and presenting marketing strategies.

The Professional Marketing Manager role at Philips is based in Stamford, CT, and requires working on-site at least three days a week. The environment encourages collaboration with team members while fostering growth and innovation. Philips values teamwork and believes that connecting in person enhances productivity and creativity.

The salary range for a Professional Marketing Manager in Stamford, CT, is between $106,000 and $170,000, depending on experience, skills, and other factors. Philips also offers a comprehensive benefits package, including generous PTO, 401k matching, and education reimbursement, enhancing the overall compensation for this role.

To promote the Philips Zoom! brand, I would conduct market research to understand the needs and preferences of dental professionals and their patients. I would then develop targeted marketing strategies that highlight the benefits of the product, utilizing effective channels to reach this audience, such as industry events, digital marketing, and professional partnerships.

I successfully led a marketing campaign for a new healthcare product launch, where I identified key target demographics and developed tailored messaging to reach them. By leveraging digital advertising and social media channels, we increased product awareness by 30% and exceeded sales projections within the first quarter, demonstrating the importance of strategic planning and execution.

I analyze market trends by monitoring industry reports, conducting surveys, and utilizing analytics tools like Google Analytics and CRM software. This data helps me identify emerging trends and adjust our marketing strategies accordingly to remain competitive, ensuring that we leverage insights for product positioning and marketing effectiveness.

I prioritize marketing projects by assessing each project's impact on overall business objectives, deadlines, and resource availability. Using project management tools and techniques, I create a clear timeline and ensure frequent communication with teams to align goals and keep projects on track.

I have extensive experience in budgeting for marketing initiatives, where I carefully analyze previous spending and forecast future needs. I utilize Excel to track expenses and ensure that we stay within budget while maximizing ROI on marketing campaigns. Regular reviews help me adjust strategies as needed to remain financially efficient.

I believe in open communication and collaboration to resolve conflicts. I would facilitate a meeting where each person could express their concerns, actively listen to both sides, and seek common ground. Encouraging a team-oriented perspective usually helps to refocus on our shared goals and move forward productively.

Customer insights are vital in forming my marketing strategies. By understanding the needs and preferences of both dental professionals and patients, I can tailor messaging, product positioning, and promotional efforts to resonate more effectively. Incorporating feedback directly from customers leads to better-rounded marketing decisions.

In my previous role, I led a cross-functional team consisting of marketing, sales, and product development to launch a new healthcare product. By establishing clear goals and fostering collaboration, we successfully launched on time and achieved a 25% increase in early sales, demonstrating the importance of teamwork and shared objectives.

I would look to implement innovative tactics such as leveraging social media influencers in the healthcare industry to increase product credibility and reach. Additionally, using interactive digital content, such as webinars and online training for dental professionals, can provide value and promote engagement with Philips products.

I stay updated on industry changes by subscribing to leading marketing publications, attending relevant conferences, and participating in webinars. Engaging with professional networks and online communities also allows me to share insights and best practices with my peers, ensuring I remain adaptable and informed in the evolving landscape.