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Account Based Marketing Manager

You get sh*t done and thrive in high-stakes environments where strategy meets execution. You love working alongside sellers, understanding their world, and building campaigns that help them win. You’re curious, resourceful, and outcome-driven—always asking the right questions, pushing for better, and finding creative ways to break through. You embrace feedback, but you’re no pushover—you know what works and can confidently steer the ship. You have high empathy for prospects and customers, excellent taste (especially in gifts), and a relentless focus on driving impact.

As the Account-Based Marketing (ABM) Manager at BuildOps, you’ll be the architect of highly personalized, high-impact campaigns that accelerate pipeline and revenue for our Enterprise and Strategic accounts. You’ll partner closely with sales, marketing, and RevOps to design and execute creative, multi-channel ABM programs that deepen relationships, generate demand, and make a measurable impact on our upmarket growth.


What you’ll be doing:

  • Develop and execute strategic ABM campaigns to generate and accelerate pipeline for Enterprise and Strategic accounts, using personalized, multi-channel engagement (digital, direct mail, events, etc.).
  • Align with sales, marketing, and RevOps to create account-specific strategies, messaging, and outreach plans, leveraging data insights and in-depth account profiling.
  • Lead cross-functional collaboration, acting as the main point of contact between teams, organizing small groups to plan and execute high-impact initiatives.
  • Create and experiment with tailored content and experiences, working with internal and external partners to develop engaging, account-specific messaging.
  • Monitor, analyze, and optimize campaign performance, tracking engagement metrics and pipeline impact in Salesforce and other ABM tools.
  • Continuously research and test new ABM approaches, staying ahead of industry trends to refine strategies and maximize impact.

What We Expect

Experience & Skills

  • 3+ years of ABM experience, ideally in SaaS or a tech-driven industry, with a track record of driving real business impact in Enterprise or Strategic accounts.
  • Proven ability to build, launch, and optimize multi-channel ABM campaigns that generate pipeline and accelerate deals.
  • Strong sales alignment mindset—you know how to collaborate with sellers, speak their language, and build trust across sales, marketing, and RevOps.
  • Hands-on experience with ABM tech, including CRM (Salesforce) and marketing automation tools (HubSpot, Marketo).
  • Creative problem-solver with a knack for crafting personalized, high-touch campaigns that break through the noise.
  • Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience—results matter more than credentials).

What You Bring

  • Bias for action. You move fast, prioritize impact, and thrive in a fast-paced, high-growth environment.
  • Excellent communication skills. You can craft compelling messaging, influence stakeholders, and rally a team around your ideas.
  • High standards and great taste. You know what good looks like—especially when it comes to personalized gifts and creative campaign touches.
  • Willingness to travel. This hybrid role is based in West LA, Toronto, or Raleigh, with quarterly travel to ABM events and customer visits.

What We Offer

  • A comprehensive benefits package.
  • Flexible paid time off.
  • Work from Home Stipend.
  • Hub in Los Angeles, Toronto, and Raleigh with flexible and hybrid work schedules with lunch provided for in-office days.
  • Company events like BBQs and team-building activities, both in-person and virtual.
  • Talented and motivated team members who care deeply about one another (seriously, everyone is rooting for your success!).
  • The chance to get in on the ground floor and build something truly groundbreaking for ourselves and our amazing customers.

Who We Are

BuildOps is a fast-paced, high-growth start-up, committed to transforming a $30-billion industry through our all-in-one platform. Leveraging the latest technology, we’re taking commercial contractors from the world of pen and paper operations to digitized, efficient, data-driven business.

Our co-founders have over a decade of experience in both construction and SaaS technology, as well as a resume that includes Stanford, Harvard, Wharton, Cornell, Microsoft, and multiple successful startup exits, including a $1.2 billion acquisition.

BuildOps has raised multiple rounds of funding from some of the largest and most reputable Venture Capital firms, including Founders Fund, Fika Ventures, Siemens Next47, and Greenspring Associates.

Forbes Magazine

“BuildOps is unique because it addresses the problem of efficiency in construction for an often-overlooked audience. Rather than focusing on large projects, or catering to owners, they look to the needs of technician-heavy subcontracting firms working in the commercial space.”

TechCrunch

“The new financing will be used to support the company’s continued growth. BuildOps sells software that integrates scheduling, dispatching, inventory management, contracts, workflow and accounting into a single software package for commercial real estate contractors with staff ranging from a few dozen to several hundred employees.”

Crunchbase

In a statement, [former NFL superstar] Joe Montana noted that his firm (Liquid 2 Ventures) has an investment thesis in supporting America’s working class… “I just love the idea of making their lives far easier and better,” he said. With BuildOps, “you have one solution that does it all and talks seamlessly to every single part of their business from parts to ordering to inventory and more.”

Wall Street Journal [Paywall]

BuildOps, the Santa Monica, California, startup that provides software for real estate subcontractors was seeded with $5.8 million in funding from investors including Fika Ventures, MetaProp VC, Global Founders Capital, CrossCut Ventures, TenOneTen, IGSB, 1984 Ventures, Liquid 2 Ventures and Ground Up Ventures.

Average salary estimate

$85000 / YEARLY (est.)
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$70000K
$100000K

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What You Should Know About Account Based Marketing Manager, BuildOps

At BuildOps, we’re on the hunt for an Account Based Marketing Manager to join our Raleigh, North Carolina team! If you thrive in high-stakes environments where strategy merges with execution, then this could be your next big adventure. You’ll be the driving force behind campaigns that not only look good but also help our sales team win. Curiosity is your compass, helping you navigate through challenges while your resourceful nature brings creative solutions to life. Your eyes will be set on making a tangible impact as you collaborate with sales, marketing, and RevOps to develop engaging campaigns that resonate with our Enterprise and Strategic accounts. Imagine crafting tailored content and launching multi-channel initiatives that reach decision-makers effectively! You’ll monitor campaign performance and always look for ways to optimize and refine our strategies. It's more than just meeting targets—it’s about truly understanding your audience and nurturing those vital relationships. Plus, with a collaborative and supportive team backing you, your ideas will have the support they need to flourish. So, if you have a proven track record in ABM, know how to juggle multiple tasks and still create high-quality content, and want to be part of something ground-breaking in the tech world, then let's connect! BuildOps is ready for an innovative spirit like yours to transform the construction industry through our unique platform.

Frequently Asked Questions (FAQs) for Account Based Marketing Manager Role at BuildOps
What are the primary responsibilities of the Account Based Marketing Manager at BuildOps?

As the Account Based Marketing Manager at BuildOps, you will develop and execute strategic ABM campaigns tailored for our Enterprise and Strategic accounts. This involves creating personalized content, collaborating closely with sales and marketing teams, and analyzing campaign performance. Your role is crucial in deepening customer relationships and generating impactful pipeline growth.

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What qualifications are necessary for the Account Based Marketing Manager position at BuildOps?

To qualify for the Account Based Marketing Manager position at BuildOps, candidates should have at least 3 years of ABM experience, preferably in a SaaS or tech-driven industry. A strong understanding of multi-channel ABM campaigns, excellent communication skills, and familiarity with tools like Salesforce and HubSpot are key. A Bachelor’s in Marketing or Business is also desirable, but relevant experience is valued more highly.

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How does the Account Based Marketing Manager contribute to BuildOps' revenue growth?

The Account Based Marketing Manager at BuildOps plays a pivotal role in driving revenue growth by designing and implementing targeted campaigns that resonate with our strategic accounts. By leveraging insights and analytics, you'll optimize engagement tactics that directly influence sales outcomes and pipeline acceleration, ultimately contributing to the company's bottom line.

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What skills are essential for success as an Account Based Marketing Manager at BuildOps?

Essential skills for the Account Based Marketing Manager at BuildOps include a strong understanding of sales alignment, creative problem-solving abilities, and exceptional communication skills. The ability to craft tailored and compelling messaging, collaborate across teams, and quickly adapt to changing environments is also crucial for success in this dynamic position.

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What does a typical day look like for an Account Based Marketing Manager at BuildOps?

A typical day for the Account Based Marketing Manager at BuildOps includes strategizing with sales and marketing teams, developing tailored content, analyzing ongoing campaign performance, and ensuring alignment across departments. You’ll also be engaging in research to refine approaches, participating in team meetings, and driving initiatives to enhance customer engagement—all in a friendly, collaborative atmosphere.

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Common Interview Questions for Account Based Marketing Manager
How do you approach developing an ABM strategy for a new account?

When developing an ABM strategy for a new account, I start with in-depth research to understand the account's needs and pain points. I collaborate with sales to determine the best messaging and channels for engagement, and continuously iterate on the strategy based on feedback and performance metrics to ensure that our approach resonates.

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Can you describe a successful ABM campaign you managed?

In a recent ABM campaign, I targeted a key enterprise account by developing tailored content focused on their specific industry challenges. I leveraged personalized email outreach, direct mail, and a webinar to engage stakeholders. The campaign resulted in a significant increase in pipeline growth and ultimately led to closing several deals.

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What metrics do you track to measure the success of ABM initiatives?

To measure the success of ABM initiatives, I track several key metrics including engagement rates, conversion rates, the velocity of deals through the pipeline, and revenue generated from targeted accounts. These metrics help to assess performance and ROI, allowing for adjustments to optimize future campaigns.

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How do you ensure alignment between marketing and sales teams?

Ensuring alignment between marketing and sales teams is critical. I facilitate regular communication, set shared goals, and actively engage both teams in campaign planning. I believe that establishing clear expectations and maintaining ongoing dialogue fosters trust and collaboration, leading to more effective ABM strategies.

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How do you handle feedback and critiques in your ABM campaigns?

I view feedback and critiques as opportunities to improve. I actively seek input from team members and stakeholders and integrate constructive suggestions into my campaigns. This openness not only enhances the quality of my work but also fosters a culture of collaboration within the team.

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What role does data play in your ABM strategies?

Data plays a central role in my ABM strategies. I utilize insights from CRM systems and analytics tools to identify target accounts, understand engagement patterns, and optimize campaigns. This data-driven approach enables me to make informed decisions on messaging and channel selections.

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How do you prioritize your tasks in a fast-paced environment?

In a fast-paced environment, I prioritize tasks based on their impact on business objectives and deadlines. I utilize project management tools to keep track of responsibilities and ensure that I remain flexible to shifts in priorities as new opportunities arise.

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Can you give an example of how you used creativity to solve a problem in your marketing campaigns?

In one instance, we had low engagement rates for a campaign targeting a specific account. I brainstormed creative solutions, such as a personalized outreach that leveraged unique insights about the account. This innovative approach revitalized interest and significantly increased engagement.

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What tools do you find essential for successful ABM management?

Key tools I find essential for ABM management include CRM platforms like Salesforce, marketing automation tools such as HubSpot, and analytics software to track campaign performance. These tools help me strategize effectively, execute campaigns, and measure results to ensure continuous improvement.

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How do you stay updated on ABM trends and best practices?

I stay updated on ABM trends and best practices by engaging with industry publications, attending webinars, and participating in conferences. Networking with ABM professionals also provides valuable insights and keeps me informed about the latest techniques and technologies in the field.

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BuildOps is the only all-in-one management software built specifically for the modern commercial specialty contractor. Focusing on trade contractors, BuildOps combines service, project management, and more into a single SaaS platform. Founded in 2...

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Full-time, hybrid
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March 22, 2025

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