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Sales Development Representative (Toronto)

Sales Development Representative, Toronto

About Us

Planful is the pioneer of financial performance management cloud software. The Planful platform, which helps businesses drive peak financial performance, is used around the globe to streamline business-wide planning, budgeting, consolidations, reporting, and analytics. Planful empowers finance, accounting, and business users to plan confidently, close faster, and report accurately. More than 1,500 customers, including 23andMe, Bose, Boston Red Sox, Five Guys, and Zappos, rely on Planful to accelerate cycle times, increase productivity, and improve accuracy. Planful is a private company backed by Vector Capital, a leading global private equity firm. Learn more at planful.com.

About the Role

Are you full of energy, creative, and ready for a role in a fast-paced, SaaS-based company? Planful is looking to grow our Sales Development team to keep up with our growing demand. You will develop skills to filter and qualify outbound interest, generate pipeline, and help prospective customers address their business problems.

What you'll do

  • Execute on outbound activities using the Planful tech stack
  • Conduct discussions with prospects over the phone to identify and qualify opportunities
  • Understand finance users’ pain points, gather requirements, and correlate business value to customer needs
  • Partner with Account Executives to strategize your outbound approach to identifying opportunities in target accounts
  • Consistently meet and exceed quarterly quotas of qualified pipeline/AE introductions, contributing to overall revenue growth.
  • Provide the Account Executive team with detailed call notes to ensure the opportunity is understood and the next steps are clearly defined
  • Update and maintain customer information in Salesforce.com

Qualifications

  • Recent graduate or early-career professional with a strong interest in sales, and business development
  • Excellent written and verbal communication skills
  • Driven, hunter mentality, detail oriented, and team player
  • Excellent communicator and team player, with strong written and verbal communication skills, a collaborative mindset, and attention to detail
  • Experience with Salesforce and Outreach is a plus
  • Passionate about pursuing and growing a career in technology/SaaS sales
  • Comfortable and accountable while working remotely
  • Self-motivated and coachable, excelling in a remote work setting, eager to receive feedback, and proactive in managing multiple priorities effectively

Why Planful

Planful exists to enrich the world by helping our customers and our people achieve peak performance. To foster the best in class work we’re so proud of, we’ve created a best in class culture, including:

  • 2 Volunteer days,  Birthday PTO, and quarterly company Wellness Days
  • 3 months supply of diapers and meal deliveries for the first month of your  Maternity/Paternity leave
  • Annual Planful Palooza, our in-person, company-wide culture kickoff held in cities like San Diego, Denver, and most recently - Palm Desert, California!
  • Team-specific offsites in cities like New York, Sonoma, or our brand new HQ based in downtown San Francisco 
  • Office hubs in San Francisco, Toronto, and London. We also offer benefits such as home office setup, and monthly wifi and cell phone reimbursements for all employees, in-office or remote.
  • Company-wide Mentorship program with Executive sponsorship of CFO and Manager-specific monthly training programs
  • Employee Resource Groups such as Women of Planful, Parents of Planful, and many more. We encourage our teammates to bring their authentic selves to the team, and have full support in creating new ERGs & communities along the way

Pay Transparency Statement

At Planful our top priority is to support our employees and ensure each individual has access to equal growth opportunities. Pay decisions take into consideration the individual's skillset, experience, knowledge, qualifications for the role, and specific work location. 


Our base salary band for this role is $45,000-50,000 CAD per year, depending on working location and experience. This position is eligible for bonuses/commission and more details about our company benefits can be found here: https://planful.com/jobs/

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Average salary estimate

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What You Should Know About Sales Development Representative (Toronto), Planful

As a Sales Development Representative in Toronto with Planful, you’ll embark on an exciting journey in the realm of financial performance management cloud software. If you’re energized by technology and have a flair for communication, this role is tailor-made for you! We’re on a mission to enhance how businesses plan, budget, and report, and you’ll play a crucial part by driving initial conversations with potential customers worldwide. Your primary responsibility will be to identify and qualify outbound leads, helping businesses tackle their financial planning challenges. With your fresh approach and determination, you’ll connect with finance users, understand their pain points, and correlate our innovative solutions with their needs. Working closely with our dynamic Account Executives, you’ll strategize on outreach efforts targeting specific accounts, aiming to meet monthly quotas that contribute to our overall revenue growth. At Planful, we believe in fostering talent, so you’ll benefit from a supportive team environment where you can hone your sales skills and gain invaluable experience in SaaS. Enjoy the flexibility of remote work, be part of a storied culture that emphasizes well-being, and take pride in making a difference for our diverse range of clients, from Five Guys to the Boston Red Sox. Join us in a vibrant role that promises both professional growth and the chance to make a significant impact in the finance tech space!

Frequently Asked Questions (FAQs) for Sales Development Representative (Toronto) Role at Planful
What are the responsibilities of a Sales Development Representative at Planful?

As a Sales Development Representative at Planful, your primary responsibilities include executing outbound activities using our tech stack, conducting discussions with prospects to identify and qualify opportunities, and understanding finance users’ pain points. You’ll also work alongside Account Executives to strategize approaches for targeting key accounts and consistently meeting your quarterly quotas for qualified pipeline and introductions. This role is pivotal in driving revenue growth for Planful.

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What qualifications are required for the Sales Development Representative position at Planful?

To excel as a Sales Development Representative at Planful, candidates should ideally be recent graduates or early-career professionals passionate about sales and business development. Essential qualifications include excellent written and verbal communication skills, a detail-oriented and self-motivated mindset, and a hunter mentality. Familiarity with Salesforce and Outreach is advantageous, but not mandatory, as a strong desire to grow in SaaS sales is highly valued.

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How does Planful support the growth and development of its Sales Development Representatives?

Planful is deeply committed to enriching the experiences of our team. As a Sales Development Representative, you'll benefit from an exciting mentoring program featuring executive sponsorship, which equips you with valuable insights and guidance. Additionally, regular monthly training programs ensure that you continually develop your skills. You’re encouraged to take initiative, engage in constructive feedback, and participate in team-specific offsites, enhancing your professional development.

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What is the work culture like for a Sales Development Representative at Planful?

The work culture at Planful is vibrant and supportive. As a remote Sales Development Representative, you'll enjoy a unique blend of flexibility and team connection through various initiatives. From company-wide culture events like Planful Palooza to inclusive Employee Resource Groups, we prioritize a sense of belonging and community. The culture champions authentic self-expression and actively supports employees' unique identities, fostering an engaging and collaborative environment.

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What is the salary range for a Sales Development Representative at Planful?

The salary range for the Sales Development Representative position at Planful is between $45,000 and $50,000 CAD per year, depending on your location and experience level. This role also offers eligibility for bonuses and commissions, allowing you to significantly enhance your earning potential while contributing to our company's growth.

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Common Interview Questions for Sales Development Representative (Toronto)
How do you approach qualifying leads as a Sales Development Representative?

When qualifying leads, it’s essential to ask open-ended questions to uncover pain points and needs. Express genuine interest in their challenges and correlate our solutions to their situations. Always ensure that your research is thorough, as it demonstrates your commitment and understanding of the prospect’s business.

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Can you describe a time when you succeeded in a sales-related task?

Share a specific example where your efforts led to a successful sale or qualified lead. Focus on the steps you took, the strategies you employed, and how you measured success. This demonstrates not only your sales ability but also your proactive approach and strategic thinking.

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How do you stay motivated in a remote work environment?

Staying motivated while working remote involves setting clear goals, maintaining consistent routines, and celebrating small wins. I also find that engaging with my team regularly through virtual meetings keeps the energy up and reinforces my commitment to collective objectives.

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What strategies do you use to understand a client's needs?

Active listening is key. I approach discussions with curiosity, utilizing both targeted questions and empathy to draw out their pain points. I prepare ahead by researching their background which allows me to tailor the dialogue and deepen my understanding of their unique requirements.

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What do you see as the biggest challenge in sales development?

One of the biggest challenges in sales development is overcoming objections. It requires patience, understanding, and the ability to pivot the conversation. My strategy includes using objections as opportunities to clarify misunderstandings and present solutions more effectively.

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How would you build relationships with potential clients?

Building relationships with potential clients starts with establishing trust. I prioritize open communication, follow up promptly, and show genuine interest in their success. Providing value upfront through insightful recommendations can help break the ice and foster meaningful connections.

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What role do you believe teamwork plays in a sales environment?

Teamwork is paramount in a sales environment. Collaboration fosters idea sharing, enhances strategy development, and ensures that the sales process is seamless. I believe that supporting each other as team members, especially between Sales Development Representatives and Account Executives, leads to better results.

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How do you handle rejection in sales?

Handling rejection is part of sales, and I view it as a learning experience. I reflect on what went wrong, seek feedback where possible, and adjust my approach. Staying positive and persistent is key to ultimately converting leads into customers.

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What technologies or tools do you find most helpful as a Sales Development Representative?

Tools like Salesforce and Outreach are invaluable for managing leads and tracking communications. Additionally, utilizing analytics tools to assess my performance and refine my strategies helps me stay on top of my goals and improve my outreach efforts.

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Why do you want to work at Planful as a Sales Development Representative?

I'm passionate about the technology space, and Planful’s dedication to financial performance management resonates with me. The company culture, emphasis on personal growth, and innovative solutions to customer challenges excite me. I would love to contribute to a company that is truly making a difference in the market.

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Planful is a leader in cloud-based financial performance management, offering a platform that enhances planning, budgeting, consolidation, and analytics across businesses globally.

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BADGES
Badge ChangemakerBadge Diversity ChampionBadge Flexible CultureBadge Future MakerBadge Rapid Growth
CULTURE VALUES
Inclusive & Diverse
Mission Driven
Transparent & Candid
Growth & Learning
Collaboration over Competition
FUNDING
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EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
March 19, 2025

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