Marketing Communications Consultant

As a Marketing Communications Consultant at Printec, your primary responsibilities will include developing and implementing a comprehensive marketing communications strategy, executing internal and external campaigns, and creating engaging content like case studies and white papers. You will also lead communication initiatives to enhance brand visibility and work collaboratively with sales and leadership teams to ensure our messaging aligns with business objectives.

To qualify for the Marketing Communications Consultant position at Printec, you should have 5-7 years of experience in marketing communications within the B2B sector or PR agencies, ideally with a focus on the international tech market. A Bachelor's degree in Marketing, Business Administration, or a related field is required, and postgraduate qualifications are preferred. Additionally, you should possess strong writing skills and be fluent in English and Greek.

Successful Marketing Communications Consultants at Printec possess a combination of compelling writing skills, strong interpersonal abilities, and project management expertise. You'll need to be adept at coordinating cross-functional teams while driving brand visibility and maintaining consistency across various channels. Familiarity with marketing tools and platforms, along with effective collaboration skills, are also important for this role.

Printec fosters a supportive and inclusive company culture that prioritizes employee wellbeing and development. We offer competitive remuneration, flexible working arrangements, and a strong emphasis on teamwork and collaboration. Our commitment to diversity is reflected in our Equal Employment Opportunity policies, ensuring a respectful and equitable workplace for all employees.

At Printec, we value personal and professional growth, offering personalized development plans and access to training opportunities, including the LinkedIn Learning platform. As a Marketing Communications Consultant, you'll have the chance to engage in various projects that can enhance your skills, along with opportunities to advance your career within the company as you contribute to innovative marketing strategies.

To ensure alignment, I start by thoroughly understanding the company's objectives and target audience. Collaborating closely with relevant departments helps me align marketing strategies with business goals, allowing me to tailor my campaigns effectively to meet those targets.

Certainly! In a previous role, I developed a multi-channel campaign that promoted a new service offering. By leveraging email marketing, social media, and industry webinars, we increased engagement by 40% and exceeded our lead generation goals by 30%.

My content creation strategies involve conducting thorough research to understand audience needs and industry trends. I focus on creating diverse content types that resonate with different segments, and I prioritize storytelling to engage readers effectively.

I establish clear KPIs before launching campaigns, focusing on metrics like engagement rates, conversion rates, and feedback from internal and external stakeholders. This data helps inform future strategies and optimize ongoing initiatives.

I believe in establishing a transparent and engaging internal communication strategy. This includes regular updates, collaboration with team members to share insights, and creating compelling content that aligns with our corporate values and culture.

In my last role, I led a project that involved multiple departments. By establishing clear communication channels and regular check-ins, I was able to facilitate collaboration and keep everyone aligned, which ultimately led to the successful completion of the project on time.

I utilize a range of tools, including CRM platforms, content management systems, and social media scheduling tools. These resources help me streamline campaigns and maintain consistency in messaging across various channels.

I stay current with industry trends through regular research, subscribing to relevant publications, and attending webinars and conferences. Engaging in professional networks also allows me to exchange insights with fellow marketers.

The most important aspect is clarity. Effective brand messaging should clearly communicate the value proposition and resonate with the target audience. It also needs to remain consistent across all channels to build trust and recognition.

I view feedback as a valuable resource for improvement. I actively seek it out, analyze it, and implement necessary changes while communicating with my stakeholders to ensure my adjustments align with their expectations and objectives.