As an Events Marketing Manager at Ramp, you'll be responsible for managing our presence at conferences and industry events. This includes overseeing event logistics, training staff, managing budgets, and executing event campaigns from start to finish. You'll also collaborate with the Sales and Marketing teams to align our strategy, ensuring that each event meets our business goals.

The ideal candidate for the Events Marketing Manager role at Ramp should have at least 2 years of experience in demand generation and event marketing, preferably in tech or B2B environments. Strong organizational, communication, and project management skills are vital, along with a business acumen to focus on quantitative goals. Experience in finance or fintech event marketing would be a nice addition.

The Events Marketing Manager plays a crucial role at Ramp by managing event campaigns that drive lead generation and contribute to the sales pipeline. By collaborating with cross-functional teams and aligning event goals with business objectives, you'll help Ramp enhance its brand presence and achieve its growth targets.

Yes, the Events Marketing Manager at Ramp will be required to travel multiple times per quarter to oversee onsite event management and ensure everything runs smoothly during activations. This hands-on involvement is key to achieving the success of Ramp's events.

At Ramp, events marketing managers are offered a comprehensive benefits package that includes 100% coverage for medical, dental, and vision insurance, a 401k with employer contributions, flexible PTO, wellness and fertility stipends, and even pet insurance. These benefits reflect our commitment to supporting our team members both personally and professionally.

When managing multiple events, I prioritize by assessing deadlines and the critical path for each event. I use project management tools to keep track of tasks and deadlines, while also ensuring consistent communication with team members involved in each event to maintain alignment across initiatives.

To ensure effective lead generation, I focus on creating engaging experiences at our booth, provide valuable content, and utilize follow-up strategies post-event. Additionally, I align closely with the Sales team to ensure we have clear targets and metrics defined before the event.

One successful event campaign I managed involved coordinating a conference where we increased lead generation by 40% compared to previous years. By implementing a targeted promotional strategy before the event and conducting thorough follow-up after, we were able to build meaningful connections.

I measure an event's effectiveness by analyzing metrics such as lead generation numbers, conversion rates, attendee feedback, and ROI. I conduct post-event analysis with my team to assess what strategies worked well and areas for improvement.

I have faced challenges like last-minute changes in event logistics. In such cases, I remain adaptable, ensuring open communication with vendors and team members to find quick solutions and maintain a positive event experience.

Collaboration is critical in event marketing at Ramp. Working closely with Sales, Marketing, and even Finance allows us to align our goals and strategies effectively. This collaborative effort ensures that the messaging and promotion resonate with attendees and that we maximize our event outcomes.

Budgeting is a key role in event planning. I set clear financial limits before event planning begins and constantly monitor expenses against the budget throughout the process to ensure we stay within the financial goals and achieve the desired ROI.

I have organized both virtual and in-person events, and while virtual events allow for a broader reach and are often more cost-effective, they require a different engagement strategy. I focus on creating interactive content and providing value through virtual networking opportunities to ensure that attendees feel connected.

Under tight deadlines, I prioritize tasks based on urgency and impact. I delegate effectively, defaulting to my trusted team members for certain aspects of event planning to ensure that we can execute efficiently without compromising on quality.

I utilize several tools, including project management software to track tasks and timelines, CRM systems for lead tracking, and analytics platforms for post-event performance measurement. These tools streamline the process and provide valuable insights into our event effectiveness.