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Agency Lead

Company Description

Who are we?

We are Reach Plc, you might not have heard of us but we have probably met without you even realising it. We are home to the UK and Ireland’s most iconic digital platforms, magazines and newspapers. From the Mirror, Daily Express, Daily Star and OK!, to our regional titles such as the Liverpool Echo, BirminghamLive and the Manchester Evening News (plus lots more), our brands and the stories we cover are as varied as the people and communities we reach. 

Oh, and we should probably also mention that with a monthly readership of 47 million people, Reach is the largest commercial publisher in the UK. At Reach, not only will you feel better understood, you will also feel you understand other people better too.

Join us for a rewarding journey where your contributions will make a significant impact, all while enjoying the flexibility of a home-based role. Make 2025 your year of growth and achievement with us!

Job Description

What you’ll be doing:

We are looking for an exceptional Agency Lead to join our team and help us maximise branded content revenue. If you’re passionate about building high-impact relationships and thrive in a fast-paced environment, this role is for you!

As an Agency Lead, you will play a pivotal role in fostering high-level relationships across our client base, giving Reach a competitive edge in the industry. Your ability to understand clients, identify opportunities, and drive engagement will lead to increased briefs, higher brand counts, repeat business, and significant revenue growth. You will also be responsible for forecasting branded content revenue, identifying pressure points, and managing strategic information across the business.

In this role, you will cultivate and maintain strong relationships with influential agency contacts across partnerships, planning, and investment teams, positioning Reach as the go-to partner for branded content. You’ll act as a champion for our branded content, driving awareness and understanding within agencies while also enhancing your own professional profile. Working collaboratively with hub counterparts, you will develop and implement business strategies that accelerate growth across key clients.

You will play a key role in co-leading weekly forecasts alongside fellow Agency Leads and the finance team, ensuring accurate revenue tracking and strategic planning. Your expertise in communication and presentation will contribute to an increased pitch success rate, and you’ll set the standard for best practices when working with Studio counterparts to deliver impactful, creative solutions.

As a leader, you will exhibit strong people management skills, guiding and developing your team through coaching, regular Personal Development Plans (PDPs), and clear goal setting. You will also empower the wider sales team, equipping them with the skills and confidence needed to effectively sell Studio content.

At Reach, we are committed to diversity and inclusion, and you will play a crucial role in ensuring our values against discrimination are upheld in all aspects of our work.

If you are a strategic thinker, relationship builder, and commercial leader with a passion for branded content and media sales, we’d love to hear from you!

Qualifications

What you’ll need to succeed:

The successful candidate will have an established profile within the media agency landscape, with a strong network and industry presence. You will possess exceptional numerical skills and a sharp commercial acumen, allowing you to identify and maximise revenue opportunities effectively.

With extensive experience in sales, ideally within branded content, you will bring a proven track record of success in driving business growth. Your leadership abilities will be instrumental in motivating teams, taking responsibility for their development, and fostering a high-performance culture.

A deep understanding of the branded content market, combined with a strategic and winning mindset, will enable you to seize opportunities and drive impactful results.

Additional Information

What can we offer you?

We're offering a competitive salary and a range of fantastic benefits to help support you both personally and professionally. These include:

  • Help saving for your retirement - join our pension scheme and we’ll match contributions up to 6%
  • 25 days’ holiday per year when you join. After three, five and ten years’ service with Reach, you’ll accrue one additional day of annual leave. We also have a Holiday Purchase Scheme
  • Giving back day - an additional day’s leave each year to support a cause close to your heart
  • Enhanced family leave - including maternity, paternity and adoption - and you’ll be eligible after just six months’ employment
  • Private Healthcare Cash Plan - free health cash plan so you can claim back cash for a range of medical expenses
  • As one of the UK’s top 50 Inclusive Employers everyone’s invited to join our events, programmes and networks to celebrate diversity and build an environment where all our people can thrive
  • Wellbeing support - including a 24/7 employee assistance programme (EAP) for you and your nearest and dearest
  • Awesome career opportunities - you’ll have support from your line manager and a range of learning & development programmes
  • We are also a member of the 30% Club, a global campaign aimed at increasing gender diversity at board and senior management levels

Reach plc believes diversity brings benefits for our customers, our business and our people. This is why we are committed to being an inclusive employer and encourage applications from all suitable applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief and sexual orientation.

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Average salary estimate

$60000 / YEARLY (est.)
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$50000K
$70000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Agency Lead, Reach PLC

Are you ready to take the lead in a dynamic setting? At Reach Plc, we are on the lookout for an enthusiastic Agency Lead to join our thriving team based in London, UK, where you'll be at the heart of maximizing our branded content revenue. In this role, you'll be the driving force behind building impactful relationships with clients, enhancing Reach's competitive edge across the digital media landscape. Your knack for understanding client needs and identifying fantastic business opportunities will not only bring in new briefs but also boost repeat business and revenue. You'll dive deep into revenue forecasting, actively pinpointing pressure points and sharing strategic insights with the team. Collaborating with talented counterparts, your mission will be to craft effective business strategies that ignite growth among our key clients. Not to mention, your leadership will guide and empower your team to excel, ensuring they reach their full potential through mentoring and structured development plans. If you change the narrative in branded content and media sales, this position is your golden ticket. Join us in making a profound impact while enjoying the perks that come with being a part of one of the UK's largest publishers where your development is a priority too. Let's make 2025 a year to remember together!

Frequently Asked Questions (FAQs) for Agency Lead Role at Reach PLC
What are the key responsibilities of an Agency Lead at Reach Plc?

As an Agency Lead at Reach Plc, your responsibilities will include building and maintaining high-impact client relationships, forecasting branded content revenue, driving engagement to secure increased briefs, and managing strategic information across the business. You will also collaborate on developing business strategies with hub counterparts, ensuring that your team is empowered and equipped for success.

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What qualifications do I need to become an Agency Lead at Reach Plc in London?

To excel as an Agency Lead at Reach Plc, you should have a robust profile within the media agency landscape, with a strong network. Exceptional numerical skills and commercial acumen are essential, along with extensive experience in sales and a proven track record in driving business growth, particularly in branded content.

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How does Reach Plc support the development of its Agency Lead?

Reach Plc is dedicated to empowering its Agency Lead through structured coaching, regular Personal Development Plans (PDPs), and goal setting. You'll have access to learning and development programs, ensuring that you have the resources to foster your growth within the media industry.

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What type of work environment can I expect as an Agency Lead at Reach Plc?

Reach Plc offers a flexible, home-based work environment that encourages collaboration and engagement among teams. You'll be part of a diverse and inclusive culture that values everyone's contributions while fostering innovation and high performance in branded content.

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What benefits does Reach Plc offer to its Agency Lead?

As an Agency Lead at Reach Plc, you'll enjoy a competitive salary alongside benefits like a pension scheme with matched contributions, generous holiday allowances, well-being support, private healthcare, and ample opportunities for career advancement. We prioritize a healthy work-life balance and employee development to help you thrive.

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Common Interview Questions for Agency Lead
Can you describe how you build and maintain relationships with clients as an Agency Lead?

In the role of Agency Lead, building and maintaining relationships involves understanding client needs, being responsive, and providing insights that align with their goals. Sharing case studies of past successes can help demonstrate your proactive approach to relationship management.

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What strategies do you employ for forecasting revenue in your current role?

Effective revenue forecasting involves analyzing historical data, identifying trends, and understanding client behavior. Discussing specific metrics and tools you use, alongside collaboration with finance teams, can showcase your strategic thinking.

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How do you ensure that your team remains motivated and high-performing?

To keep a team motivated, I believe in constant communication, recognition, and providing growth opportunities. I implement regular one-on-ones to discuss progress and set clear expectations to create a collaborative and supportive environment.

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Can you discuss a successful branded content campaign you've led?

When discussing a campaign, focus on the initial objectives, the strategies used to achieve them, and the measurable outcomes. Including challenges faced and how they were overcome will demonstrate your ability to adapt and lead effectively.

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What do you think are the biggest challenges in the branded content market today?

Current challenges include balancing authenticity with promotional content, navigating shifts in consumer behavior, and measuring success accurately. Express how innovation and a client-centric approach can help address these challenges.

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How do you adapt your communication style when dealing with different agency contacts?

Adaptation is key; I assess the personality and preferences of each contact. For instance, some may prefer detailed presentations while others like informal conversations. Emphasizing your flexibility and understanding can highlight your interpersonal skills.

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What role do you see data analytics playing in enhancing branded content strategies?

Data analytics is crucial for tracking engagement metrics and understanding audience behaviors. Discuss your familiarity with analytics tools and how they can inform strategy refinements for better results in branded content.

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How do you handle conflicts between team members or with clients?

I believe in addressing conflicts head-on by facilitating open discussions to understand different viewpoints. Demonstrating conflict resolution skills through specific examples can underscore your leadership qualities.

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What methods do you use to stay updated on industry trends as an Agency Lead?

Staying updated involves following industry publications, attending seminars, and networking with peers. Sharing specific resources you rely on can show your commitment to continuous learning.

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How do you measure the success of a branded content initiative?

Success measurement involves defining KPIs at the outset, such as engagement rates and ROI. Discussing the analysis process post-campaign can showcase your strategic thinking and focus on results.

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DATE POSTED
March 13, 2025

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