Sport SEO Editor - Distribution Hub

As a Sport SEO Editor at Reach Plc, you'll be responsible for developing and executing editorial strategies designed to grow traffic across various Google platforms for sport content. This includes building sport editorial calendars, monitoring trending topics, enhancing user experience through an effective internal linking structure, and providing performance feedback to sport newsrooms. You’ll also play a key role in training and advising editorial teams on SEO best practices, ensuring a collaborative approach that fosters growth.

To qualify for the Sport SEO Editor position at Reach Plc, you should be an experienced journalist with NCTJ or equivalent qualifications, alongside a proven background in creating SEO-driven digital news content. A strong understanding of Google and SEO mechanisms is essential, as is a passion for sports. Excellent communication skills and the ability to liaise with senior stakeholders and editorial teams are also crucial.

The Sport SEO Editor at Reach Plc plays a vital role in supporting newsrooms by ensuring that SEO strategies are integrated into audience development plans. You’ll communicate key upcoming events, provide actionable feedback on trends, and equip editorial teams with the necessary tools and training to enhance their performance. This support helps teams effectively tackle referral traffic issues and implement best practices that lead to increased engagement.

A beneficial experience for a Sport SEO Editor role at Reach Plc includes a strong background in sports journalism combined with an SEO newsdesk history. Familiarity with digital content creation, audience engagement strategies, and an understanding of the sports news cycle will give you an edge. Your ability to analyze performance data and adapt strategies accordingly plays a key role in achieving measurable results.

Reach Plc is committed to your career growth as a Sport SEO Editor. You’ll receive support from your line manager and have access to various learning and development programs designed to enhance your skills and advance your career. With a focus on inclusive workplace culture, you will have the opportunity to participate in events and network with professionals in the field, ultimately paving the way for future leadership roles.

When answering this question, focus on your specific experiences where you implemented SEO strategies in sports content. Highlight any successful campaigns or projects, discussing how you analyzed audience data to inform your strategies and the tangible results achieved. This showcases your practical understanding of SEO applications in sports journalism.

Discuss your approach to staying updated on sports trends, such as using tools like Google Trends or social media analytics. Emphasize how you assess the potential impact of these trends on your audience and prioritize content that not only resonates with them but also aligns with your organization's SEO goals.

When answering, describe your method for assessing existing content and identifying gaps in internal linking. You can mention creating a systematic approach that links relevant articles together, providing both SEO value and a better user experience. Specific examples from your past work can help illustrate your approach effectively.

Explain the key metrics you use to measure success, such as page views, bounce rates, or conversion rates. Discuss how you use tools like Google Analytics to collect this data and how this informs your SEO strategies going forward. This shows that you possess both analytical skills and the ability to adapt based on performance.

Provide a specific example of an SEO challenge you faced, detailing the steps you took to identify the issue and implement a resolution. This demonstrates not only your problem-solving abilities but also your commitment to achieving performance targets and improving overall SEO outcomes.

Discuss your communication style and how you simplify SEO concepts for editorial teams. Highlight any training sessions you’ve facilitated or resources you’ve developed to empower these teams in applying SEO effectively. A collaborative approach will demonstrate your ability to work well with others.

Emphasize your process for conducting keyword research as a foundation for content planning. Explain how you identify high-performing keywords relevant to your sport niche and how this supports the overall SEO strategy, ensuring that the content reaches its intended audience effectively.

Share a specific example where collaboration with other teams led to a successful campaign or content piece that significantly boosted engagement. Explain your role in the process and what strategies you applied, reinforcing your teamwork skills and audience-focused mindset.

Discuss current trends and changes within the digital landscape, such as algorithm updates or the rise of video content. Share your thoughts on how adapting to these challenges is essential for success in SEO within the sports sector, demonstrating your awareness of the evolving industry.

Talk about the resources you regularly use, such as industry blogs, webinars, and networking groups, to stay informed about the latest SEO trends. Highlight your proactive approach to continuous learning and adapting these insights into your work, reflecting your commitment to ongoing professional development.