Senior Vice President, Earned Media Strategy

The Senior Vice President, Earned Media Strategy at Weber Shandwick is responsible for cultivating strong media relationships, crafting compelling client narratives, and leading integrated media programs. This position entails advising clients, mentoring junior team members, and identifying new business opportunities, all while ensuring that work is executed to the highest quality standards.

To qualify for the Senior Vice President, Earned Media Strategy role at Weber Shandwick, candidates should have over 10 years of relevant experience, preferably in an agency setting. A Bachelor's degree is required, along with a strong background in earned media strategy, media relations, and project leadership across integrated teams.

Weber Shandwick is committed to employee wellbeing and offers comprehensive benefits including medical, dental, vision insurance, and a 401k plan with employer matching. Additional perks such as tuition reimbursement, flexible holiday schedules, and a monthly wellness benefit contribute to a supportive work environment for the Senior Vice President, Earned Media Strategy.

The salary range for the Senior Vice President, Earned Media Strategy position at Weber Shandwick varies from $180,000 to $245,000. The final salary will depend on various factors including experience, qualifications, company budget considerations, and the individual’s standing with the company.

Successful candidates for the Senior Vice President, Earned Media Strategy role at Weber Shandwick must exhibit competencies such as business acumen, proactive client service, critical thinking, and strong collaboration skills. Additionally, candidates should possess excellent judgment and conflict resolution abilities to navigate complex issues in media strategy.

In answering this question, highlight your specific experiences with crafting earned media strategies for healthcare clients. Discuss successful campaigns you led, the metrics that demonstrated impact, and how you navigated the unique challenges of the healthcare industry.

Demonstrate your proactive approach by mentioning the resources you use to stay informed, such as industry publications, networking events, and professional organizations. Share examples of how this knowledge has shaped your strategies and influenced campaign success.

Discuss the importance of personalization and trust in building media relationships. Share specific strategies, whether it’s through regular communication, providing exclusives, or inviting journalists to events, that you’ve used to nurture these connections over time.

When answering, detail the context, your approach, and the outcome of the media pitch. Highlight the strategies you used to capture attention, as well as how you tailored your message to resonate with the targeted audience or publication.

Emphasize the importance of setting clear KPIs at the beginning of a campaign. Discuss various metrics such as media coverage, audience reach, engagement levels, and any qualitative feedback that showcases the effectiveness of your strategy.

In your response, explain the importance of transparency and regular check-ins. Discuss how you keep clients informed of progress, manage any potential setbacks, and ensure that their goals align with realistic outcomes in the media landscape.

Share a specific challenge, the steps you took to address it, and the lessons learned. This could include navigating a crisis, addressing negative press, or managing an unexpected response from a client or media outlet.

Discuss how important diverse perspectives are in crafting successful media strategies. Highlight your experiences working with cross-functional teams, how collaboration enhances creativity, and leads to well-rounded media outreach efforts.

Highlight your mentoring philosophy by discussing the balance between guidance and autonomy. Mention the importance of feedback, skill-building exercises, and fostering an environment where junior members can take strategic risks.

Share your insights on emerging trends such as the increasing importance of digital media, the roles of influencer partnerships, and the impact of consumer behavior on healthcare marketing. Discuss how these trends may shape future strategies.