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Sr. Manager, Sales Training - job 1 of 2

Company Description

The Sr. Manager, Sales Training & Development is directly responsible for maximizing Red Bull North America, Inc. (RBNA) Sales & Distribution team effectiveness through the oversight, development, integration and delivery of training programs to increase the skills, knowledge and ability to achieve RBNA business plan objectives.

The role will also identify needs across existing training curriculum (Retail Sales, Distribution, Category Insights, Foodservice, Trade Marketing) and make recommendations to build additional capability, partnering with internal & external stakeholders, as well as identify and integrate new curriculum to meet business need (s).

Job Description

TRAINING CONTENT & DESIGN

Oversee rollout and application of Red Bull global sales framework & curriculum into RBNA.

Identify, create and deliver additional Sales training program(s) focused on core skill development across Sales & Distribution disciplines, with a focus on competitive differentiation.

Collaborate with RBNA Talent, cross-functional and global Sales to integrate North America specific curriculum while aligning with Red Bull framework around Sales & Talent Development.

Conduct research to determine strategies for future development.

TRAINING DELIVERY & ENABLEMENT

Facilitate training classes.

Coach and develop Sales Training & Development specialists, along with identified field sales partners who assist with training execution

Drive program acceptance within sales organization, through feedback & coaching and manager engagement

Enable field based training programs where deemed necessary.

PLANNING & MEASUREMENT

Manage and monitor annual RBNA sales training budget

Partner with RBNA Talent to design and implement evaluation metrics to produce results on training effectiveness.

Implement and manage RBNA annual Sales Training calendar and delivery timeline based on key organizational milestones including new hires, on-going and progressive training, annual meetings and launches.

Qualifications

5-7 years experience in Sales development, commercial training or similar position.

CPG industry and/or Beverage experience preferred.

2+ years previous sales / account management experience.

Proven track record in curriculum development, content generation, training delivery, long-distance learning tools and techniques, gamification, and practical knowledge of CRM, LMS systems.

Outstanding communication (written & verbal), listening & facilitation skills.

Strong proficiency in Microsoft Office Suite.

Additional Information

The base salary range for this position is $115,000 to $173,000 + cash incentives

Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified in the future.

Our current Benefits include:

Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO and Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement

(Benefits listed may vary depending on the nature of your employment or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.

Average salary estimate

$144000 / YEARLY (est.)
min
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$115000K
$173000K

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What You Should Know About Sr. Manager, Sales Training, Red Bull

Join Red Bull North America, Inc. as a Sr. Manager, Sales Training in sunny Santa Monica, CA, where your expertise will help energize our Sales & Distribution team! In this dynamic role, you’ll harness your experience to maximize team effectiveness by developing, integrating, and overseeing exciting training programs that elevate skills and knowledge across our diverse workforce. You’ll have the unique opportunity to collaborate with both internal and external stakeholders to identify training needs within our existing curriculum, including Retail Sales and Trade Marketing, and recommend innovative programs that give our teams a competitive edge. Your creativity will shine as you roll out Red Bull's global sales framework and adapt it for our North American audience. Facilitation is key here; you will conduct engaging training sessions while coaching Sales Training specialists and partnering field sales to ensure everyone is on board and excited about the learning process. You’ll also play a crucial role in planning and measuring training effectiveness, managing our annual training budget, and creating a training calendar that aligns with key milestones. With a focus on developing future strategies and providing invaluable growth opportunities for our teams, we’re excited for you to bring your expertise to our vibrant culture at Red Bull. You should have 5-7 years of experience in sales development or similar, along with a track record of successful curriculum creation and training delivery. If you’re passionate about maximizing the potential of our sales teams and thrive in a collaborative environment, we’d love to meet you!

Frequently Asked Questions (FAQs) for Sr. Manager, Sales Training Role at Red Bull
What are the primary responsibilities of the Sr. Manager, Sales Training at Red Bull North America, Inc.?

The Sr. Manager, Sales Training at Red Bull North America, Inc. is responsible for enhancing the effectiveness of the Sales & Distribution team. This includes overseeing the development and delivery of comprehensive training programs, collaborating with various stakeholders to integrate curriculum, facilitating training sessions, and monitoring training effectiveness through established metrics.

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What qualifications do I need to apply for the Sr. Manager, Sales Training position at Red Bull North America, Inc.?

To be considered for the Sr. Manager, Sales Training position at Red Bull North America, Inc., candidates should have 5-7 years of experience in sales development or commercial training, with at least 2 years in sales or account management. A strong background in curriculum development, training delivery, and proficiency in CRM and LMS systems is essential, along with excellent communication skills.

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How is the training program structured for Sales & Distribution teams at Red Bull North America, Inc.?

The training program for the Sales & Distribution teams at Red Bull North America, Inc. involves a blend of core skill development, facilitative learning, and practical application. It includes onboarding new hires, ongoing training for existing staff, and specialized sessions focusing on competitive advantages tailored to different sales disciplines.

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What benefits can I expect when working as a Sr. Manager, Sales Training at Red Bull North America, Inc.?

As a Sr. Manager, Sales Training with Red Bull North America, Inc., you’ll enjoy a competitive salary ranging from $115,000 to $173,000, plus cash incentives. The benefits package includes comprehensive medical, dental and vision plans, a 401k match, generous PTO, and additional perks such as tuition reimbursement and various insurance options.

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What type of company culture can I expect at Red Bull North America, Inc. as a Sr. Manager, Sales Training?

At Red Bull North America, Inc., you can expect a vibrant and dynamic company culture that values collaboration, creativity, and personal development. The organization prioritizes innovation in sales training and fosters an environment where employees can thrive, share their ideas, and contribute to the success of the team.

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Common Interview Questions for Sr. Manager, Sales Training
What strategies would you implement to enhance the effectiveness of a training program for sales teams?

Effective strategies may include conducting thorough needs assessments to tailor programs to specific team needs, integrating engaging learning methodologies like gamification, and ensuring continuous feedback mechanisms to adapt and improve the training content regularly.

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Can you describe your experience with curriculum development for sales training?

In curriculums I’ve developed, I focus on real-world applications and incorporate feedback from sales teams to ensure relevance. I leverage both quantitative and qualitative data to guide choices in content and methods, ensuring versatile material that resonates with team members.

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How do you measure the success of a training program?

I believe in using a combination of quantitative metrics, such as sales performance improvements, along with qualitative feedback from participants. Establishing clear objectives before training allows for accurate post-training assessments, ensuring the program meets its goals.

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What is your approach to coaching sales professionals during their training?

My approach is hands-on and tailored, providing constructive feedback while encouraging self-reflection. I like to create a safe environment where sales professionals feel comfortable sharing challenges and successes, allowing them to learn from collective experiences.

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Describe a time when you faced challenges in implementing a training program. How did you overcome it?

Once, I faced resistance from a sales team regarding a new training module. I engaged them in discussions to understand their concerns and involved them in adapting the content. This collaboration led to greater buy-in and ultimately made the training much more effective.

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How would you tailor a training program to fit Red Bull North America, Inc.'s unique sales strategies?

I would immerse myself in understanding Red Bull's sales culture, including its competitive strategies and market positioning. Collaborating closely with internal and external stakeholders will help me design a program that builds on existing strengths while aligning with the company's innovative spirit.

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What role does technology play in your training delivery process?

Technology is an integral part of training delivery, especially with today’s remote engagements. Tools like CRM and LMS systems facilitate not only content distribution but also engagement tracking, enabling precise adjustments and personalized learning experiences.

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How do you stay up to date with the latest trends in sales training and development?

I regularly attend industry conferences, engage with professional networks, and read relevant literature. Staying connected with thought leaders in learning and development allows me to bring fresh ideas into my training strategies.

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What role does feedback play in your training programs?

Feedback is crucial; it fuels improvement and ensures that training programs remain relevant and impactful. I implement structured ways to gather and analyze feedback during and after training sessions, informing necessary adjustments to content or delivery methods.

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What techniques do you use to create engaging training sessions?

I employ interactive techniques such as group discussions, role-playing, and gamification elements to maintain engagement. The goal is to make learning enjoyable while ensuring that participants can directly apply what they've learned in real-world scenarios.

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Check out redbull.com/jobs to contact or comment and apply for job openings in Marketing, Media, Sales, Finance, Operations, Human Resources and IT. We are all unique with different strengths passions and goals take Red Bulls free www.wingfinder....

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March 28, 2025

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