Paid Media Associate | On site | Guadalajara, Mexico

As a Paid Media Associate at Remote Talent LATAM, you will assist in setting up and optimizing digital ad campaigns across platforms like Google, Facebook, and TikTok. Your responsibilities will include conducting market research, analyzing campaign performance, and supporting senior team members in developing effective paid media strategies. Monitoring and reporting on key campaign metrics will be essential to your role as well.

To apply for the Paid Media Associate position at Remote Talent LATAM, candidates need to have 1-2 years of experience in digital advertising, particularly with tools like Google Ads, Meta Ads, or TikTok Ads. A basic understanding of media buying and campaign setup is important, along with strong analytical skills and fluency in English.

While the Paid Media Associate role at Remote Talent LATAM requires working on-site in Guadalajara, there is a work-from-home option available twice a month after a year of employment. This flexibility allows team members to balance their work environment while still gaining invaluable hands-on experience.

The salary range for the Paid Media Associate position at Remote Talent LATAM is between $1,100 and $1,200 USD per month. This competitive compensation package reflects the importance of digital marketing skills in today’s business landscape.

Paid Media Associates at Remote Talent LATAM enjoy a range of benefits including paid national holidays, 12 days of paid personal time off per year, lunch provided every two weeks, and snacks available in the office. There is also the potential for a health insurance stipend. Being part of this talented team means working in a vibrant and collaborative environment.

When answering this question, highlight the campaigns you've worked on, mentioning your role in their setup and management. Emphasize metrics you improved, such as click-through rates or conversions, and any specific skills you've developed in using these platforms.

In your answer, outline your process for analyzing data from campaigns. Discuss the metrics you prioritize, such as ROI or engagement rates, and explain how you utilize this data to make optimization decisions for future campaigns.

Share specific strategies you have implemented in previous roles, such as A/B testing of ad creatives or targeting enhancements. Be sure to mention how you measured success and adapted strategies based on data-driven insights.

Discuss your approach to gathering market insights, including methods such as competitor analysis, audience segmentation, and utilizing tools like Google Analytics. Share how this research informs your campaign strategies to achieve optimal results.

Provide a list of tools you have experience with, such as Google Analytics, SEMrush, or Facebook Business Manager. For each tool, briefly describe how you've used it to manage or analyze campaigns, highlighting your proficiency.

Stress the importance of collaboration and communication with other marketing team members. Talk about how you integrate insights from branding and content strategies into your campaigns to ensure that all efforts are aligned.

Highlight your commitment to continuous learning. Mention specific blogs, podcasts, or courses you follow or take, and explain how you apply new trends or techniques to your work to keep your strategies fresh and effective.

Share a specific example where you encountered challenges, such as a drop in performance or budget constraints. Discuss your analytical approach to diagnosing the issue, the tactics you implemented for recovery, and the eventual outcome to demonstrate your problem-solving skills.

Articulate your understanding of how data drives digital advertising decisions. Discuss its role in targeting, segmentation, and campaign optimization. Emphasize your experience using data to inform creative strategies and optimize budget allocations.

When responding to this question, explain your time management and organizational strategies. Share any tools or methods you use to keep track of tasks and ensure all campaigns receive the attention they require for successful execution.