Senior Channel Marketing Specialist

As a Senior Channel Marketing Specialist at Transamerica, your primary responsibilities will include executing cross-functional marketing campaigns to support sales of products such as annuities and life insurance. You will manage digital marketing activities, perform campaign analytics reporting, and work collaboratively with sales, marketing, and product teams to define goals and performance indicators. You'll also report on productivity, troubleshoot campaign issues, and oversee adherence to marketing processes and workflows.

To qualify for the Senior Channel Marketing Specialist position at Transamerica, candidates should possess a Bachelor’s degree in marketing, business, communications, or a related field, along with five years of experience in marketing communications or digital marketing. Experience developing and executing digital campaigns is essential. Familiarity with marketing tools and a solid understanding of both traditional and digital platforms are also preferred.

Transamerica values candidates for the Senior Channel Marketing Specialist role who have a background in marketing communications, project management, and digital marketing. Experience in the financial services industry is a plus, particularly familiarity with platforms like Salesforce Marketing Cloud. Strong organizational skills, creativity, and excellent communication abilities are crucial for success in this position.

Transamerica emphasizes work-life balance, especially for remote positions like the Senior Channel Marketing Specialist. The company offers a comprehensive benefits package that includes paid time off, flexible working hours, and wellness programs. Employees can benefit from a company culture that encourages personal and professional development, allowing them to thrive both in their careers and personal lives.

Senior Channel Marketing Specialists at Transamerica have ample growth opportunities within the marketing team and the broader organization. With a commitment to employee development, Transamerica provides career training and advancement programs, mentorship, and the chance to work on diverse projects across different marketing channels, enabling you to enhance your skills and advance your career.

In answering this question, share specific examples of campaigns you’ve executed, detailing your role in coordinating with various teams such as sales and product management. Highlight the impact of these campaigns on sales performance and what you learned from the process.

To answer effectively, explain the metrics and analytics tools you use to evaluate campaign performance. Discuss key performance indicators (KPIs) you focus on, such as conversion rates, engagement levels, and overall return on investment (ROI), and how you use data to inform future strategies.

When responding, cite the specific platforms you've worked with, including content management systems and CRM or marketing automation tools like Salesforce Marketing Cloud. Discuss how you’ve utilized these tools to create and analyze marketing campaigns.

Explain a specific project where you faced challenges, detailing the strategies you employed to resolve the issues. Emphasize your problem-solving skills, ability to adapt and how you communicated with your team to keep everything on track.

Describe your approach to continuous learning, including resources such as industry news websites, webinars, professional networks, and workshops. Emphasize how staying informed allows you to apply innovative strategies to your marketing efforts.

Discuss your experience in analyzing campaign performance data and your approach to making real-time adjustments. Highlight your methods for testing different elements of campaigns and how you translate findings into actionable recommendations.

Detail how you establish communication channels with sales teams to align marketing efforts with sales goals. Talk about joint planning sessions, setting shared objectives, and how you incorporate feedback from sales to refine campaign strategies.

Provide examples of past experiences where you successfully managed multiple projects under time constraints. Emphasize your organizational skills and techniques, such as prioritization and delegating tasks, to ensure smooth project completion.

Reflect on characteristics such as creativity, analytical skills, or strong communication skills. Justify your choice with examples illustrating how these qualities can directly contribute to the effectiveness of marketing campaigns and collaboration with teams.

Articulate your interest in joining Transamerica by connecting your professional values and goals with the company's mission and culture. Mention aspects like the focus on innovation, inclusive work environment, and commitment to helping others achieve financial freedom.