Digital Content Manager

As a Digital Content Manager at Professional Bull Riders, your key responsibilities include managing content updates across multiple digital platforms, ensuring brand consistency, and optimizing for SEO. You'll oversee event schedules, collaborate with our video content team, and engage in editorial contributions like writing and publishing articles. Tracking website performance and analytics, you'll adapt content strategies to improve user engagement and visibility.

To qualify for the Digital Content Manager position at PBR, you should have experience in content management, content strategy, and digital publishing. Familiarity with CMS platforms, SEO tools, and Google Analytics is crucial. Strong writing and editing skills, along with a solid understanding of AP Style, will also be important in creating polished content that resonates with our audience.

Collaboration is vital for the Digital Content Manager at PBR. You'll work closely with teams across PR, marketing, social media, and content production. This teamwork ensures that all digital content aligns with brand initiatives and event marketing strategies, enabling a cohesive experience for fans and maximizing engagement across all platforms.

A Digital Content Manager at PBR should be well-versed in content management systems like Umbraco, along with SEO tools and basic HTML. Familiarity with Google Analytics is also essential to monitor performance metrics and adjust content strategy effectively. Experience in photo and video content creation will be a valuable asset in this role.

As a Digital Content Manager at PBR, you can expect a hybrid work model with a balance of in-office and remote work. While you’ll work four days in the office, flexibility will be necessary, especially during live events, which often require evenings and weekends. This dynamic environment allows for engaging in real-time event coverage and collaboration with passionate colleagues.

When addressing your experience, highlight specific projects where you took charge of content management. Discuss your familiarity with various CMS tools, emphasizing your problem-solving skills in ensuring timely and accurate content updates. Use metrics to showcase how your strategies improved engagement or visibility.

In your response, emphasize the importance of keyword research, metadata optimization, and backlink strategies. Discuss how you analyze performance metrics to refine content based on what drives traffic. Sharing an example of a successful campaign where SEO significantly impacted results will demonstrate your expertise effectively.

Explain your process for maintaining brand integrity by following style guides, and ensuring that all content aligns with brand messaging across platforms. Discuss how you coordinate with team members to review and approve content before publication, safeguarding that all materials reflect the PBR brand.

Share your project management strategies, such as using planning tools or prioritizing tasks based on urgency. Stress your adaptability and organizational skills that help you deliver high-quality content, even under pressure. Provide a brief anecdote about successfully managing tight timelines in previous roles.

Detail your experience using Google Analytics or similar tools to track content performance. Discuss how you analyze data to identify trends, user behavior, and content effectiveness. Explain how you've made data-driven adjustments in past projects that led to improved user engagement or conversion rates.

Highlight your belief in teamwork and how collaboration has positively impacted project outcomes in your experience. Discuss specific instances where you worked cross-functionally with other teams to achieve a common goal, ensuring that all voices were heard and integrated into the content strategy.

Explain your commitment to continuous learning by sharing the resources you follow, such as industry blogs, webinars, or professional networks. Emphasize your engagement with industry communities and your proactive approach to implementing new trends and technologies in your work to keep PBR at the forefront of digital content.

Provide a concise overview of a particular campaign, outlining your objectives, strategies, and the role you played. Highlight metrics that illustrate the campaign's success, such as increased traffic or social media engagement, and how it aligned with broader business goals to connect with PBR's audience.

Discuss common challenges such as keeping up with rapidly evolving technology or audience preferences. Talk about your proactive approach to overcoming these challenges, such as continuous optimization, seeking feedback, and fostering open communication within your team.

Articulate your passion for the sport and how PBR’s values resonate with you. Highlight specific aspects of the organization that excite you, such as its commitment to community, fan engagement, or innovation in digital media. Your enthusiasm for contributing to PBR’s mission will make a strong impression.