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Practice & Instruction Account Executive

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Fast Facts

Renaissance is seeking a Practice & Instruction Account Executive with sales expertise in K-12 education technology to drive customer engagement and achieve revenue goals through effective account management and consultative selling.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Responsibilities: The role involves prospecting new business opportunities, managing the sales pipeline, delivering consultative solutions, closing business, and maintaining customer relationships within the K-12 education sector.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Skills: Candidates must have 3+ years in educational software sales, proficiency in CRM tools like Salesforce, and strong teamwork skills.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Qualifications: Preferred qualifications include experience with educational assessment products and a deep understanding of K-12 education policies and purchasing behaviors.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Location: This position is based in Denver, Colorado, United States.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Compensation: $56100 - $81000 / Annually



Company Description

When you join Renaissance®, you join a global leader in pre-K–12 education technology! Renaissance’s solutions help educators analyze, customize, and plan personalized learning paths for students, allowing time for what matters—creating energizing learning experiences in the classroom. Our fiercely passionate employees and educational partners have helped drive phenomenal student growth, with Renaissance solutions being used in over one-third of US schools and in more than 100 countries worldwide.

Every day, we are connected to our mission by exemplifying our values: trust each other, win together, strive for the best, own our actions, and grow and evolve.

Job Description

Does the idea of being responsible for handling and selling assigned products and services, with a focus on Practice & Instruction, within assigned accounts/territory and achievement of revenue goals through prospecting, qualifying, and closing new business excite you? 

The P&I Account Executive I has meaningful sales experience and brings developing expertise to the customer engagement, solves customer problems with the appropriate Renaissance products. Responsible for cultivation and long-term maintenance of territory and customer relationships, new customer acquisition, and collaboration with Account Managers and other internal partners.

As an P&I Account Executive I, you will:

  • Prospect: Build and drive plans to identify and qualify net growth opportunities through prospecting (in-person and virtual meetings, emails, phone calls, etc.) and campaigns. 
  • Manage Opportunities: Manage opportunity pipeline, engage multiple decision makers to ensure communication and consensus through the life of the opportunity and uses networking for openings to increase opportunity value. 
  • Consultative Solution Sell: Research and sell solutions aligned to customers’ unique problems and strategic objectives. Lead across the account team and cross functional internal and external partners to develop winning solutions. 
  • Close Business: Consistently close business that has progressed past needs development and independently develop persuasive presentations to overcome late-stage deal obstacles to win customer confidence and support. 
  • K-12 Education Competence: Possess a deep knowledge of the K-12 education space including public, private, and parochial schools. Strong understanding of K-12 districts and school administrative roles, funding, purchasing habits, policies, practices, trends, and school board oversight. 
  • Domain Expertise: Possess strong technical knowledge of common tools and trends in ed-tech space; staying current on probable future policies, practices, and information affecting customer prospects or businesses 
  • Account Planning: Drive coordinated as well as personal account planning activities that leverage relationships and account contacts. Build business plans, prioritize efforts with an understanding of account potential and a grasp of competition, funding, policy, regional issues, customer needs and constraints. 
  • Customer Retention: Build and maintain customer loyalty and personal connections. Plan and deliver on objectives, ask for references and secure repeat business. 
  • Strategic Account Planning: Develop long-term account plans that will drive strategic growth across territory and secure support of internal and external team members.

Qualifications

For this role as an Account Executive I, you must have:

  • Experience in educational software sales (3+ years) 
  • Proficiency in teamwork tools (e.g., Outlook, Teams, etc.) 
  • Ability to manage full-cycle opportunities using CRM (e.g. Salesforce) 
  • Familiarity with relevant legislation and policy for assigned territory 

Preferred Experience & Qualifications 

  • Experience selling educational assessment and analytics products 
  • Knowledge of educational market with targeted focus on assessment and instruction tools preferred 
  • Demonstrated experience creatively solving problems with little structure or historical analogues to work from 

Additional Information

All your information will be kept confidential according to EEO guidelines.

Salary Range: The base range for this position is $56,100 - $81,000 with a total target compensation (TTC) range of $90,000 - $113,000. This range is based on national market data and may vary by experience and location.

Benefits for eligible employees include:

  • World Class Health Benefits: Medical, Prescription, Dental, Vision, Telehealth
  • Health Savings and Flexible Spending Accounts
  • 401(k) and Roth 401(k) with company match
  • Paid Vacation and Sick Time Off
  • 12 Paid Holidays
  • Parental Leave (20 total weeks with 14 weeks paid) & Milk Stork program
  • Tuition Reimbursement
  • Life & Disability Insurance
  • Well-being and Employee Assistance Programs

Frequently cited statistics show that some women, underrepresented individuals, protected veterans and individuals with disabilities may only apply to roles if they meet 100% of the qualifications. At Renaissance, we encourage all applications! Roles evolve over time, especially with innovation, and you may be just the person we need for the future!

EQUAL OPPORTUNITY EMPLOYER

Renaissance is an equal opportunity employer and does not discriminate with respect to any term, condition or privilege of employment based on race, color, religion, sex, sexual orientation, gender identity or expression, age, disability, military or veteran status, marital status, or status of an individual in any group or class protected by applicable federal, state, or local law.

REASONABLE ACCOMMODATIONS

Renaissance also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local laws. If accommodation is needed to participate in the job application or interview process, please contact Talent Acquisition.

EMPLOYMENT AUTHORIZATION

Applicants must be authorized to work for any employer in the United States. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

For information about Renaissance, visit: https://www.renaissance.com/

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CEO of Renaissance Learning
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Chris Bauleke
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Average salary estimate

$68550 / YEARLY (est.)
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$56100K
$81000K

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What You Should Know About Practice & Instruction Account Executive, Renaissance Learning

Are you an enthusiastic and sales-driven professional looking to make a significant impact in the education sector? Renaissance is on the hunt for a passionate Practice & Instruction Account Executive to join our dynamic team in Denver! In this exciting role, you'll harness your experience in K-12 education technology sales to foster meaningful customer relationships while driving revenue growth. Your day-to-day will involve prospecting new opportunities, engaging with clients to provide consultative solutions, and effectively managing a sales pipeline to close exciting business deals. You’ll have the chance to collaborate with Account Managers and other team members, leveraging your deep understanding of K-12 education policies and purchasing behaviors to support schools in leveraging our exceptional educational products. Our ideal candidate brings over three years of educational software sales experience, proficiency in CRM tools like Salesforce, and a knack for teamwork. At Renaissance, we believe in creating energizing learning experiences, and we want you to help us achieve that mission. Join us in cultivating a culture that promotes trust, collaboration, and relentless growth. If you're ready to make a difference in the lives of educators and students across the nation, apply today as a Practice & Instruction Account Executive!

Frequently Asked Questions (FAQs) for Practice & Instruction Account Executive Role at Renaissance Learning
What are the main responsibilities of the Practice & Instruction Account Executive at Renaissance?

As a Practice & Instruction Account Executive at Renaissance, your main responsibilities will include prospecting new business opportunities within the K-12 education sector, managing the sales pipeline, and closing sales through consultative solutions. You will also maintain strong relationships with customers and collaborate closely with internal teams to deliver tailored solutions that meet clients' unique needs.

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What qualifications are required for the Practice & Instruction Account Executive role at Renaissance?

To be considered for the Practice & Instruction Account Executive position at Renaissance, you'll need a minimum of 3 years of experience in educational software sales. A familiarity with CRM software like Salesforce, alongside strong teamwork and communication skills, is essential. Preferred qualifications include experience with educational assessment products and a solid knowledge of K-12 education policies and purchasing behavior.

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What skills are essential for a successful Practice & Instruction Account Executive at Renaissance?

Successful Practice & Instruction Account Executives at Renaissance should possess excellent problem-solving abilities, strong interpersonal and communication skills, as well as technical knowledge of educational technology tools. The role requires the ability to manage full-cycle sales opportunities effectively and to build robust relationships within the K-12 education community.

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How does the compensation structure work for the Practice & Instruction Account Executive role at Renaissance?

The compensation for the Practice & Instruction Account Executive at Renaissance ranges between $56,100 and $81,000 annually, depending on experience and location. Additionally, there is potential for total target compensation that can reach between $90,000 and $113,000, including incentives for meeting sales targets.

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What are the benefits offered to Practice & Instruction Account Executives at Renaissance?

Renaissance offers a comprehensive benefits package for Practice & Instruction Account Executives, including world-class health benefits, a 401(k) plan with company matching, paid vacation and sick leave, parental leave, tuition reimbursement, and various well-being resources. The company strongly emphasizes employee growth and satisfaction.

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Common Interview Questions for Practice & Instruction Account Executive
Can you describe your experience in educational software sales related to K-12 education?

When discussing your experience in educational software sales, highlight specific roles where you successfully sold to K-12 institutions. Emphasize your understanding of the education sector, types of products you sold, and any quantifiable results—such as sales figures or growth metrics—that demonstrate your impact.

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How do you approach prospecting and building relationships with new clients?

Discuss your methodology for identifying potential clients, such as networking, using CRM tools, and conducting research on school districts' needs. Highlight your communication skills and how you tailor your outreach to establish trust and rapport with educators and administrators.

Join Rise to see the full answer
What is your understanding of K-12 education policies and funding processes?

Demonstrate your knowledge by discussing various K-12 education policies, funding sources, and how those factors influence purchasing decisions. Highlight any relevant experiences where your understanding of these elements shaped a successful sales strategy.

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How do you handle objections from clients during the sales process?

Explain your approach by discussing active listening and empathy. You might say that when faced with objections, you first seek to understand the client's concerns, then address them with clear, factual information about how your solutions meet their specific needs.

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Explain a time when you successfully closed a difficult deal.

Share a specific case where you faced challenges in closing a deal. Detail the steps you took to overcome obstacles, such as multiple decision-makers or budget constraints, and focus on how your perseverance and consultative selling techniques ultimately led to sealing the deal.

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What strategies do you use for effective account management?

Outline your strategies for effective account management, including regular check-ins, utilizing CRM tools for tracking customer interactions, and proactively addressing customer needs and concerns. Share examples of how you have successfully maintained long-term relationships with key accounts.

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How do you stay updated on trends in educational technology?

Discuss your commitment to ongoing learning, such as subscribing to industry publications, attending conferences or webinars, and participating in professional organizations. Highlighting your proactive approach demonstrates your passion for the sector and willingness to adapt.

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What do you believe encompasses a successful consultative selling approach?

A successful consultative selling approach involves understanding client needs, providing tailored solutions, and facilitating collaboration among various stakeholders. Emphasize how focusing on relationship-building and long-term partnerships positively impacts sales.

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What metrics do you think are most important to track in sales?

Highlight metrics such as sales growth, client acquisition rates, customer retention rates, and average deal size. Explain how tracking these KPIs can provide insights into your performance and inform future sales strategies.

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Why do you want to work with Renaissance as a Practice & Instruction Account Executive?

Share your passion for education technology and explain how Renaissance’s mission aligns with your career goals. Discuss any specific features of the company culture or products that excite you and how you envision contributing to the team's success.

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"To accelerate learning for all children and adults of all ability levels, and ethnic and social backgrounds, worldwide."

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April 14, 2025

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