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Brand Designer

At River we are building the most trusted and honest financial institution in the world, powered by bitcoin. We believe in a future where every person will have bitcoin savings, and every business will have bitcoin on the balance sheet. We obsessively design and build delightful products that help our clients buy, sell, secure, and use Bitcoin. 

River is headquartered in Columbus, OH, and has additional offices in New York and San Francisco. We have raised more than $50 million from leading investors, including Goldcrest, Kingsway, Polychain, M13, DG, and Valor.

As a brand designer your contributions will be key in helping us distinguish and define River as the brand leader in our category. You will work on high-impact and foundational projects across the company, shaping our brand visual identity, voice and tone to codify the design systems, graphics, and illustrations that underpin our website, products, advertising, sales, and marketing materials.

The ideal candidate has experience working within a design system, on a broad range of marketing executions, and adding delight within product experiences. You'll be responsible for the execution of a visual design strategy—including layout design, web design, experience design, building and maintaining our improving brand identity system. You’ll work alongside the product designers and collaborate closely with cross-functional partners in marketing.

What you will do

  • Evolve and elevate templates and guidelines for the River visual identity 

  • Be a key creative collaborator for brand marketing efforts like campaigns, events, sales, and demand generation

  • Work on a wide range of creative projects like web, app animations, illustrations, decks, ads, swag, events, and more

  • Collaborate with cross-functional partners on creative strategy, execution, and production for River’s marketing and advertising

  • Contribute to the strategic vision and evolution of our visual aesthetic

  • Work in a fast-paced environment. Shipping work quickly and often

  • Ensure consistency of design work and cohesion across multiple channels

  • Present your work to cross-functional partners both within design, marketing and across the company

  • Balance multiple projects at a time while meeting tight deadlines

  • Maintain order and organization within working files for asynchronous feedback

  • Prototype designs using Figma and effectively communicate your ideas

  • Participate in regular design reviews and be open to receiving and providing constructive feedback

  • Stay updated with the latest design tools and techniques

What You Need

  • 3+ years of agency/team work experience or equivalent

  • Strong portfolio showcasing proficiency in creating visually appealing and thoughtful designs

  • Proficiency in design software: Figma, Photoshop, Illustrator, etc

  • A refined grasp of design fundamentals: typography, color, and layout

  • Experience with figma design libraries, motion

Nice-to-Haves

  • Ability to maintain a high bar for craft and elevate the work of others

  • Ability to meticulously deliver pixel-perfect work to production

  • Systems-level thinking and ability to execute high-quality work consistently

  • Be a strong communicator, collaborator, and advocate for the brand and its impact

  • Experience in working collaboratively with marketers and product teams

  • A proactive approach to problem-solving and design challenges

  • Eagerness to grow, learn, and develop your craft

  • Be a self-starter, proactive problem solver—always looking to level up the work

  • Capable of receiving and giving constructive criticism

  • Ability to navigate ambiguity in a fast-paced environment and good at prioritization

  • Passionate about fintech and Bitcoin

Salary and benefits 

  • Salary range is $110,000 - $150,000 dependent on experience 

  • Competitive compensation and equity

  • Unlimited PTO

  • Medical, dental, and vision insurance

  • 401k

  • In-office lunch benefit (if in-office employee)

Location

  • Remote Americas or Europe

Interview Process 

  • Hiring manager screen (30 min)

  • Portfolio review (1 hour)

  • Interview with cross-functional partners and our CEO

  • Paid design assignment

Average salary estimate

$130000 / YEARLY (est.)
min
max
$110000K
$150000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Brand Designer , River

At River, we're on a mission to become the most trusted financial institution in the world, paving the way for a future where everyone holds bitcoin savings and businesses embrace bitcoin as a core asset. As a Brand Designer, you'll be at the heart of this mission, helping to shape our brand's visual identity and voice. Your work will span a variety of foundational projects that define how River presents itself to the world, from our website and products to advertising and marketing materials. We’re looking for someone who possesses a nuanced understanding of design systems and thrives on creating delightful user experiences. In this role at River, you'll evolve our visual identity, work closely with marketing teams on campaigns and brand efforts, and produce an array of creative outcomes including web designs, animations, and more. It’s essential that you balance working quickly in a fast-paced environment while maintaining the efficacy and consistency of our designs across multiple platforms. Communication will be key, as you present your designs to colleagues from different departments and gather valuable feedback. If you have a strong portfolio, proficiency in tools like Figma, Photoshop, and Illustrator, and a passion for fintech and bitcoin, we’d love to see how you can elevate River’s brand identity. Prepare to grow with us, as we offer competitive compensation, unlimited PTO, and a chance to significantly impact how the world perceives our mission. Come join us in redefining financial excellence!

Frequently Asked Questions (FAQs) for Brand Designer Role at River
What responsibilities does a Brand Designer at River have?

As a Brand Designer at River, your primary responsibilities include evolving our visual identity, collaborating on marketing campaigns, and crafting a variety of creative projects. You'll focus on establishing design systems for our web, product, and marketing materials, ensuring a cohesive brand presence. You'll work closely with team members across marketing and product design, maintaining organization and consistency in your work, and balancing multiple projects while meeting tight deadlines.

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What skills are required for the Brand Designer position at River?

To excel as a Brand Designer at River, you should have at least 3 years of agency or team experience, a strong portfolio of visually appealing designs, and proficiency in design software such as Figma, Photoshop, and Illustrator. A solid grasp of design fundamentals—typography, color, and layout—is also essential. Additionally, if you have experience with motion graphics, that would be a fantastic bonus!

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What is the company culture like for a Brand Designer at River?

River promotes a collaborative and fast-paced culture, ideal for a Brand Designer who enjoys teamwork and creativity. You’ll collaborate with diverse teams while sharing ideas and receiving feedback. Our environment encourages constant learning and growth, making it a great fit for someone eager to develop their craft and contribute positively to our mission of transforming financial lives through bitcoin.

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How does River support the professional development of its Brand Designers?

At River, we believe in nurturing talent and providing opportunities for growth. As a Brand Designer, you can expect to participate in regular design reviews where you’ll both give and receive constructive feedback. Additionally, you will have the chance to experiment with new design tools and techniques while collaborating with product and marketing teams, all contributing to your professional development.

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What salary range can a Brand Designer expect at River?

The salary range for a Brand Designer at River is between $110,000 and $150,000, depending on your experience. Alongside a competitive salary, our benefits include unlimited PTO, equity options, and comprehensive medical, dental, and vision insurance, all aimed at ensuring you feel valued and motivated in your role.

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Common Interview Questions for Brand Designer
Can you describe your design process as a Brand Designer?

When discussing your design process, talk about how you gather requirements, conduct research, and explore different concepts before finalizing your designs. Highlight your collaboration with cross-functional teams and how you incorporate feedback, ensuring that your design meets both functional and aesthetic goals.

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What tools and software are you most comfortable using for brand design?

You should mention your proficiency with design software such as Figma, Photoshop, and Illustrator. Discuss how you use these tools for different parts of the design process, from prototyping to creating pixel-perfect layouts, emphasizing your ability to adapt to new tools when needed.

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How do you incorporate feedback into your design work?

When responding, explain your approach to receiving and implementing feedback. Describe a scenario where you took constructive criticism and how it improved your work. Demonstrating your openness to feedback will illustrate your collaborative mindset.

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Can you provide an example of how you've executed a successful branding project?

Share a specific project where you contributed significantly to the branding efforts. Detail your role, the challenges faced, and the steps you took from concept to execution. Highlight the outcome and any metrics that showcase the project's success.

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How do you ensure consistency in branding across multiple platforms?

Discuss the importance of design systems and guidelines in maintaining brand consistency. Mention how you document branding elements and how you collaborate across departments to ensure that everyone adheres to the visual identity standards.

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What strategies do you use to stay updated on design trends?

Talk about your commitment to continuous learning. You can mention following design blogs, attending webinars, and participating in design communities. Showing your dedication to keeping your skills current will resonate well with interviewers.

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Describe a time when you had to manage multiple projects under tight deadlines.

Provide an example that showcases your organizational skills. Describe how you prioritized tasks, managed your time, and effectively communicated with team members to ensure that all projects were completed successfully and on time.

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How do you handle creative blocks during the design process?

Open up about how you approach creative blocks. Explain your strategies for overcoming them, such as taking breaks, seeking inspiration, or collaborating with peers. Highlight your proactive mindset and adaptability in finding solutions.

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What role does collaboration play in your design process?

Emphasize the importance of collaboration with marketing, product, and other teams in your design process. Discuss how working together leads to refined ideas and stronger outcomes, showcasing your ability to function effectively in team-oriented environments.

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Why are you passionate about working in the fintech space as a Brand Designer?

Share your motivation for joining the fintech industry, especially how it aligns with River's mission to reshape financial norms using bitcoin. Connect your personal interests in finance and technology to your design philosophy, illustrating how your passion drives your creative work.

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Invest in Bitcoin with confidence Buy BTC | Zero-fee DCA | Hosted mining | 100% reserve custody | Lightning ⚡

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DATE POSTED
December 3, 2024

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