Director of Ticket Strategy

About the Team:

The Ticket Strategy team is responsible for optimizing the entire ticketing ecosystem, ensuring seamless processes that drive revenue growth and enhance the overall fan journey. Through data-driven decision-making, cross-functional collaboration, and strategic innovation, we develop and refine systems that maximize efficiency and accessibility. Join us at a storied sports franchise where you'll thrive in an environment that values small teams for big impact, promotes work-life balance, and fosters a culture of inclusivity

About the Role:

The Director of Ticket Strategy will lead the development and execution of strategic initiatives across the entire ticketing ecosystem, including primary and secondary markets, ticket products, pricing, and inventory management. This role is responsible for evaluating priorities across ticketing verticals to optimize resources, drive revenue, and maximize customer acquisition and retention. Additionally, the Director will oversee the Giants' secondary market strategy, ensuring a balanced marketplace that supports overall ticketing objectives.

You’ll work closely with Ticket Sales, Ticket Operations, Business Data & Analytics, Marketing, Partnerships, and others to maximize revenue. This role reports to the SVP, Head of Ticketing and will be in our beautiful ballpark at 24 Willie Mays Plaza in San Francisco. 

You’re Excited About This Opportunity Because…

·         You'll manage recommendations of pricing strategies across all ticketing products, including primary market sales, special events, promotional ticket offers, secondary market, and postseason

·         You'll create a comprehensive inventory management strategy that optimizes primary and secondary market sales, establishes a structured timeline for inventory releases, and explore opportunities to automate inventory management for greater efficiency

·         You’ll collaborate with cross-functional teams including Ticketing, Marketing, Creative Services and Partnerships to identify and communicate ticketing priorities, establish offer pricing and inventory management, develop go-to-market strategies, and maximize marketing resources to achieve ticketing goals

·         You'll establish the composition, pricing, and targeting of strategic promotional ticket offers to maximize customer acquisition and retention while protecting revenue and ensuring a positive Season Ticket Member experience.

·         You’ll manage the Coordinator of Ticket Strategy, providing comprehensive training, coaching, and clear direction to enhance their ability to apply ticketing strategies and industry best practice effectively. 

Qualifications

·         Strong blend of product expertise and pricing strategy, preferably with 5+ years in the ticketing industry

·         Experience in platforms like Demand Analytics, ProVenue, Tableau

·         Strong project management skills

·         Outstanding communication skills

·         Ability to work in a fast paced and time sensitive environment

·         Must be available to work non-traditional hours (nights and weekends)

We’re Excited About You Because…

·         You are an authentic, inspiring and hands-on leader

·         You take pride in building highly productive, diverse and engaged teams

·         You have a bias towards action and have an inner drive and commitment to excel in the pursuit of business goals 

About the Giants

One of the oldest teams in Major League Baseball, the San Francisco Giants are dedicated to enriching our community through innovation and excellence on and off the field. This past decade, the organization has won three World Series Championships, made four playoff appearances and thrown four no-hitters.

Off the field, the Giants have become internationally-renowned as a host to entrepreneurial and premier entertainment events. Celebrating over 60 years in San Francisco, the organization is entrenched in the Bay Area community as the Giants work with corporate and non-profit partners to raise awareness, educate and generate interest in a variety of issues important to both their fans and the local community.  

We are truly unique; we are an organization committed to your growth, your learning, your development and your entire employee experience. We only win when our employees succeed and we're dedicated to helping you develop your strengths. We have a cultural foundation built on diversity, innovation and teamwork and we want you and your ideas to thrive at the San Francisco Giants.

Our Commitment to Diversity and Inclusion

At the Giants, we strive to foster an inclusive work environment that encompasses the rich diversity of the San Francisco Bay Area, the place we call home. We welcome all people and are committed to creating an inclusive community built on a foundation of respect for all individuals. We seek to hire, develop and retain talented people from all backgrounds. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunities to excel.

Individuals from non-traditional backgrounds, historically marginalized or underrepresented groups strongly encouraged to apply. If you are not sure that you’re 100% qualified, but up for the challenge - we want you to apply.

At the Giants, we believe we put our best work forward when our employees bring together ideas that are diverse in thought. We are proud to be an equal opportunity workplace and are committed to equal employment opportunity regardless of race, religious creed, color, national origin, ancestry, medical condition or disability, genetic condition, marital status, domestic partnership status, sex, gender, gender identity, gender expression, age, sexual orientation, military or veteran status and any other protected class under federal, state or local law. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. In addition, we will provide reasonable accommodations for qualified individuals with disabilities. If you have a disability or special need, we would like to know how we can better accommodate you.