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Senior Product Manager, Technical SEO

At Scribd (pronounced “scribbed”), our mission is to spark human curiosity. Join our team as we create a world of stories and knowledge, democratize the exchange of ideas and information, and empower collective expertise through our three products: Everand, Scribd, and Slideshare. 

We support a culture where our employees can be real and be bold; where we debate and commit as we embrace plot twists; and where every employee is empowered to take action as we prioritize the customer.

When it comes to workplace structure, we believe in balancing individual flexibility and community connections.  It’s through our flexible work benefit, Scribd Flex, that employees – in partnership with their manager – can choose the daily work-style that best suits their individual needs. A key tenet of Scribd Flex is our prioritization of intentional in-person moments to build collaboration, culture, and connection. For this reason, occasional in-person attendance is required for all Scribd employees, regardless of their location.

So what are we looking for in new team members? Well, we hire for “GRIT”. The textbook definition of GRIT is demonstrating the intersection of passion and perseverance towards long term goals. At Scribd, we are inspired by the potential that this can unlock, and ask each of our employees to pursue a GRIT-ty approach to their work. In a tactical sense, GRIT is also a handy acronym that outlines the standards we hold ourselves and each other to.  Here’s what that means for you: we’re looking for someone who showcases the ability to set and achieve Goals, achieve Results within their job responsibilities, contribute Innovative ideas and solutions, and positively influence the broader Team through collaboration and attitude.

At Scribd (pronounced “scribbed”), our mission is to spark human curiosity. Join our team as we create a world of stories and knowledge, democratize the exchange of ideas and information, and empower collective expertise through our three products: Everand, Scribd, and Slideshare. 


We support a culture where our employees can be real and be bold; where we debate and commit as we embrace plot twists; and where every employee is empowered to take action as we prioritize the customer.


When it comes to workplace structure, we believe in balancing individual flexibility and community connections.  It’s through our flexible work benefit, Scribd Flex, that employees – in partnership with their manager – can choose the daily work-style that best suits their individual needs. A key tenet of Scribd Flex is our prioritization of intentional in-person moments to build collaboration, culture, and connection. For this reason, occasional in-person attendance is required for all Scribd employees, regardless of their location.

  

So what are we looking for in new team members? Well, we hire for “GRIT”. The textbook definition of GRIT is demonstrating the intersection of passion and perseverance towards long term goals. At Scribd, we are inspired by the potential that this can unlock, and ask each of our employees to pursue a GRIT-ty approach to their work. In a tactical sense, GRIT is also a handy acronym that outlines the standards we hold ourselves and each other to.  Here’s what that means for you: we’re looking for someone who showcases the ability to set and achieve Goals, achieve Results within their job responsibilities, contribute Innovative ideas and solutions, and positively influence the broader Team through collaboration and attitude.


We seek a results-driven Senior Product Manager specializing in Technical SEO to join our team. This role will focus on optimizing organic search performance and managing websites with over 50 million URLs.


The ideal candidate excels at using data to set priorities and measure outcomes, understands customer needs, and stays ahead of SEO industry trends.

About You:

  • You are a highly organized, customer-centric Senior Product Manager with experience in SEO. You love reading and want to help more people discover Scribd’s unique offering on Google.

  • You excel at clarifying and simplifying complex concepts and ideas, with the ability to communicate effectively to stakeholders with varying degrees of knowledge of your domain.

  • You view your role as a cross-functional partner. You understand that your work doesn’t stop after requirements are written, and you work with your team through execution.

  • You don’t differentiate between SEO experiences for bots vs. users - understanding that anything you put on a page has user impact.

You will:

  • Own the SEO product roadmap, balancing technical improvements with content opportunities.

  • Oversee and manage the technical aspects of our SEO strategy, including but not limited to website architecture, link-building strategies, metadata, structured data, XML sitemaps and website speed optimization.

  • Partner with SEO engineering to implement scalable, high-impact SEO solutions.

  • Perform regular SEO audits to identify areas of improvement and strategize on feasible solutions.

  • Collaborate with cross-functional teams, including marketing, product, engineering, and data analysis to implement SEO best practices throughout product development.

  • Utilize data-driven insights to recommend and implement innovative SEO techniques that will increase organic traffic, improve ranking positions, and drive user acquisition.

  • Educate internal stakeholders on the importance of SEO, sharing updates on algorithm changes, industry trends, and competitor strategies.

  • Monitor, analyze, and report on SEO KPIs (e.g., crawl errors, site performance, rankings, traffic, and conversions).

You have:

  • 5+ years of proven experience as a Product Manager or a similar role with at least 3 focused on technical SEO for a platform with substantial web content (50 million+ URLs).

  • Experience with taking a customer-centric approach to SEO – improving quality for users while achieving business goals.

  • Strong knowledge of Google Analytics, Google Search Console, Bing Webmaster Tools, and other industry SEO and analytics tools.

  • Deep understanding of SEO guidelines, algorithms, ranking signals, and search engine updates.

  • Strong technical understanding of web technologies such as HTML, CSS, JavaScript, and server-side factors.

  • Hands-on knowledge of complex crawl & log file analysis, site information / URL architecture optimization, core web vitals, site speed optimization, and advanced structured data implementation.

  • Experience with SEO crawling software (e.g. Botify, Deepcrawl) and rank tracking (e.g. Conductor, Brightedge)

  • Excellent communication, leadership, and project management skills.

  • Knowledge of international SEO and managing multi-language or multi-region sites.

  • Hands-on experience with site migrations. 

  • Familiarity with the tech subscription market for ebooks, audiobooks, and other media is a plus.

At Scribd, your base pay is one part of your total compensation package and is determined within a range. Our pay ranges are based on the local cost of labor benchmarks for each specific role, level, and geographic location. San Francisco is our highest geographic market in the United States. In the state of California, the reasonably expected salary range is between $139,000 [minimum salary in our lowest geographic market within California] to $217,000 [maximum salary in our highest geographic market within California]. 


In the United States, outside of California, the reasonably expected salary range is between $114,500 [minimum salary in our lowest US geographic market outside of California] to $206,000 [maximum salary in our highest US geographic market outside of California]. 


In Canada, the reasonably expected salary range is between $144,000 CAD[minimum salary in our lowest geographic market] to $205,000 CAD[maximum salary in our highest geographic market]. 


We carefully consider a wide range of factors when determining compensation, including but not limited to experience; job-related skill sets; relevant education or training; and other business and organizational needs. The salary range listed is for the level at which this job has been scoped. In the event that you are considered for a different level, a higher or lower pay range would apply. This position is also eligible for a competitive equity ownership, and a comprehensive and generous benefits package.


Benefits, Perks, and Wellbeing at Scribd

*Benefits/perks listed may vary depending on the nature of your employment with Scribd and the geographical location where you work.

• Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees

• 12 weeks paid parental leave

• Short-term/long-term disability plans

• 401k/RSP matching

• Onboarding stipend for home office peripherals + accessories

• Tuition Reimbursement

• Learning & Development programs

• Quarterly stipend for Wellness, Connectivity & Comfort

• Mental Health support & resources

• Free subscription to Scribd + gift memberships for friends & family

• Referral Bonuses

• Book Benefit

• Sabbaticals

• Company wide events

• Team engagement budgets

• Vacation & Personal Days

• Paid Holidays (+ winter break)

• Flexible Sick Time

• Volunteer Day

• Company-wide Employee Resource Groups and programs that foster an inclusive and diverse workplace.


Want to learn more about life at Scribd? www.linkedin.com/company/scribd/life


---------------------------------------------------------------------------------------------------------------------------

We want our interview process to be accessible to everyone. You can inform us of any reasonable adjustments we can make to better accommodate your needs by emailing accommodations [@] scribd.com about the need for adjustments at any point in the interview process.


Scribd is committed to equal employment opportunity regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage people of all backgrounds to apply, and believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful.

---------------------------------------------------------------------------------------------------------------------------


Remote employees must have their primary residence in:  Arizona, California, Colorado, Connecticut, DC, Florida, Georgia, Hawaii, Maryland, Massachusetts, Michigan, Missouri, New Jersey, New York, Ohio, Oregon, Tennessee, Texas, Utah, Washington, Ontario (Canada), British Columbia (Canada), or Mexico

 #LI-Remote

Benefits, Perks, and Wellbeing at Scribd

*Benefits/perks listed may vary depending on the nature of your employment with Scribd and the geographical location where you work.

  • Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees

  • 12 weeks paid parental leave

  • Short-term/long-term disability plans

  • 401k/RSP matching

  • Onboarding stipend for home office peripherals + accessories

  • Learning & Development allowance

  • Learning & Development programs

  • Quarterly stipend for Wellness, WiFi, etc.

  • Mental Health support & resources

  • Free subscription to Scribd + gift memberships for friends & family

  • Referral Bonuses

  • Book Benefit

  • Sabbaticals

  • Company-wide events

  • Team engagement budgets

  • Vacation & Personal Days

  • Paid Holidays (+ winter break)

  • Flexible Sick Time

  • Volunteer Day

  • Company-wide Employee Resource Groups and programs that foster an inclusive and diverse workplace.

Want to learn more about life at Scribd? www.linkedin.com/company/scribd/life

---------------------------------------------------------------------------------------------------------------------------

We want our interview process to be accessible to everyone. You can inform us of any reasonable adjustments we can make to better accommodate your needs by emailing accommodations [@] scribd.com about the need for adjustments at any point in the interview process.

Scribd is committed to equal employment opportunity regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage people of all backgrounds to apply, and believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful.

---------------------------------------------------------------------------------------------------------------------------

Remote employees must have their primary residence in:  Arizona, California, Colorado, Connecticut, DC, Florida, Georgia, Hawaii, Maryland, Massachusetts, Michigan, Missouri, New Jersey, New York, Ohio, Oregon, Tennessee, Texas, Utah, Washington, Ontario (Canada), British Columbia (Canada), or Mexico

 #LI-Remote

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What You Should Know About Senior Product Manager, Technical SEO, Scribd

At Scribd, we're on a mission to spark human curiosity, and we're looking for a talented Senior Product Manager specializing in Technical SEO to join our exceptional team. In this role, you'll take the reins in optimizing our organic search performance while managing an impressive landscape of over 50 million URLs. Your analytical prowess and knack for understanding customer needs will be crucial as you navigate through SEO industry trends to drive our platform forward. If you're someone who thrives on data and loves to clarify complex ideas for a range of stakeholders, then this role is tailored just for you. You won't just be defining goals; you'll be creating and managing the SEO product roadmap, ensuring that we balance technical improvements with exciting content opportunities. Your collaboration with cross-functional teams will involve implementing best practices throughout product development, while educating stakeholders about the evolving SEO landscape. At Scribd, we value a GRIT-driven approach—passion and perseverance that unlock great potential. Your contributions will lead to innovative strategies that enhance user acquisition and drive substantial traffic. If you're ready to own this vital aspect of our growth and influence a diverse team, we can't wait to welcome you aboard!

Frequently Asked Questions (FAQs) for Senior Product Manager, Technical SEO Role at Scribd
What are the key responsibilities of a Senior Product Manager, Technical SEO at Scribd?

As a Senior Product Manager specializing in Technical SEO at Scribd, you'll be responsible for owning the SEO product roadmap and managing technical aspects like website architecture and link-building strategies. You'll also conduct regular audits, collaborate with various teams, and utilize data to recommend innovative SEO techniques that boost organic traffic.

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What qualifications do I need to apply for the Senior Product Manager, Technical SEO position at Scribd?

To qualify for the Senior Product Manager, Technical SEO role at Scribd, you should have over 5 years of experience in product management, with at least 3 focusing on technical SEO for platforms with substantial web content. Strong analytical skills, experience with SEO tools like Google Analytics, and a deep understanding of web technologies are essential.

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What is the culture like at Scribd for a Senior Product Manager, Technical SEO?

The culture at Scribd is built on flexibility, collaboration, and a commitment to nurturing curiosity and creativity. As a Senior Product Manager in Technical SEO, you'd be encouraged to embrace 'GRIT'—a passion for long-term goals and a collaborative attitude—while also benefiting from our flexible work structure.

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What does the SEO strategy look like for the Senior Product Manager, Technical SEO at Scribd?

As a Senior Product Manager, Technical SEO at Scribd, you will oversee a comprehensive SEO strategy that combines technical enhancements with content opportunities. You'll manage SEO audits, implement scalable solutions in collaboration with engineering, and continually monitor SEO KPIs to ensure improvement and success.

Join Rise to see the full answer
Can you describe the ideal candidate for the Senior Product Manager, Technical SEO at Scribd?

The ideal candidate for this role is highly organized, customer-centric, and possesses strong communication and leadership skills. You should have hands-on SEO experience, a deep understanding of web technologies, and the ability to work cross-functionally while simplifying complex concepts for diverse stakeholders.

Join Rise to see the full answer
Common Interview Questions for Senior Product Manager, Technical SEO
Can you explain a successful SEO project you managed?

When discussing a successful SEO project, focus on the objectives, your specific role, the strategies you implemented, and the measurable outcomes, such as increased organic traffic or improved rankings. Highlight your data-driven approach and any collaboration with teams that made the project successful.

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How do you prioritize SEO initiatives in fast-paced environments?

To prioritize SEO initiatives in a fast-paced environment, explain your process for assessing the potential impact and resources needed for each project. Discuss using data analytics to inform decision-making, aligning with business goals, and maintaining open communication with stakeholders.

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How do you stay updated with changes in SEO best practices?

Staying updated with SEO changes involves following industry publications, participating in conferences, and engaging with SEO communities online. Share specific blogs, newsletters, or forums you frequently use and mention how you apply new knowledge to your strategies.

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What is your approach to conducting SEO audits?

During an interview, describe your comprehensive approach to conducting SEO audits, including analyzing site performance, crawl errors, and backlink profiles. Highlight your methodology for identifying improvement areas and formulating actionable recommendations.

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How do you measure the success of an SEO strategy?

To measure SEO strategy success, focus on key metrics such as organic traffic growth, keyword rankings, conversion rates, and overall engagement on the website. Discuss how you use tools like Google Analytics to track these metrics and evaluate performance against goals.

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Can you describe your experience with technical SEO tools?

Discuss your familiarity with various technical SEO tools such as Google Search Console, Backlink analysis tools, or crawling software like Botify and Deepcrawl. Highlight how you have used these tools in previous roles to identify issues and optimize SEO performance.

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What role do you believe content plays in Technical SEO?

Emphasize the importance of content in Technical SEO—it needs to be relevant and optimized for both search engines and users. Discuss how user experience and content quality drive organic traffic, and how they should work in harmony with technical SEO practices.

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How do you collaborate with cross-functional teams?

Collaboration with cross-functional teams is critical in this role. Share your experiences of working closely with product, engineering, and marketing teams to integrate SEO into product development and ensure alignment on goals and strategies.

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How do you deal with algorithm changes?

When discussing how to handle algorithm changes, explain your proactive approach—staying informed, analyzing the impact on your site’s performance, and adjusting strategies accordingly. Share examples of changes you've successfully navigated in the past.

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What is your strategy for optimizing site speed?

Discuss your multi-faceted strategy for optimizing site speed, which may include evaluating server response times, minimizing resource sizes, and leveraging caching techniques. Highlight any tools you use to measure site speed and implement changes accordingly.

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Full-time, remote
DATE POSTED
April 12, 2025

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