SMB.com Marketing Manager

The SMB.com Marketing Manager at Samsung is responsible for creating and executing data-driven marketing plans that target small and medium-sized businesses. This includes designing B2B strategies for product messaging, developing promotional assets, and coordinating with internal teams to ensure alignment of marketing initiatives. The role also involves managing CRM activities, offline events, and marketing budgets to drive sales and enhance customer engagement on Samsung.com.

To qualify for the SMB.com Marketing Manager position at Samsung, candidates should possess experience in B2B technology marketing, excellent communication abilities, and proficiency in various marketing channels like SEO and CRM. Attention to detail, strong multitasking skills, and a deep passion for technology are also essential. Familiarity with managing marketing budgets and delivering quantifiable results will set candidates apart.

The career path for an SMB.com Marketing Manager at Samsung includes opportunities for advancement within the D2C marketing team, potentially leading to senior marketing roles or even managerial positions overseeing larger marketing initiatives. The skills developed in this role, such as strategic planning and budget management, can open doors to various positions within the company and the broader marketing field.

The work schedule for the SMB.com Marketing Manager role at Samsung is hybrid, allowing employees to work three days from our state-of-the-art Chertsey office and two days from home. This flexible arrangement promotes work-life balance while ensuring that team collaboration and productivity remain a top priority.

At Samsung, professional growth is a priority for SMB.com Marketing Managers. The company offers a supportive environment with access to ongoing education and training programs, mentorship opportunities, and regular performance reviews focused on career development. Additionally, employees are encouraged to take advantage of volunteering days and other perks that support work-life harmony and personal growth.

To create a successful 12-month B2B marketing plan for Samsung, I would start by conducting a thorough market analysis to identify trends and customer needs. Then, I’d collaborate with stakeholders to align our goals with the broader B2B strategy. Setting measurable objectives for each initiative and ensuring they complement our quarterly priorities would be crucial, alongside forecasting the budget to support these plans.

In my previous role, I managed a marketing budget by regularly tracking expenditures against projected costs and justifying return on investment for each campaign. I implemented a quarterly review process to analyze spending patterns and adjust strategies as needed, ensuring that the budget was utilized effectively to achieve our marketing objectives.

Creating compelling B2B marketing content involves understanding the audience's pain points and how our products solve them. I utilize data-driven insights to craft messaging that resonates with potential customers, emphasizing product benefits and use cases. Collaborating with Sales to gather feedback helps in refining this content to ensure it addresses real-world applications.

Success of marketing initiatives can be measured through various KPIs, including lead generation rates, conversion rates, and customer feedback. Regularly analyzing website traffic and engagement metrics, along with sales performance data, will allow me to gauge the effectiveness of each campaign and inform future strategies.

I have extensive experience using CRM tools to manage customer relationships and track campaign performance. In my previous roles, I utilized CRM data to segment audiences and tailor marketing materials accordingly, enabling us to improve engagement and drive higher conversion rates. Ensuring our CRM strategies align with our sales goals has been a key focus.

Prioritizing multiple projects requires a strategic approach. I begin by evaluating each project’s alignment with our business goals and deadlines. Using project management tools to create timelines and checklists helps keep everything organized. Regular communication with team members ensures that we remain agile in adjusting priorities as needed.

Staying current with digital B2B marketing trends requires continuous learning. I regularly attend webinars, follow industry thought leaders on social media, and participate in professional organizations. Subscribing to relevant publications keeps me informed about the latest tools and strategies, which I can then integrate into our marketing plans.

In a previous campaign, I collaborated with Sales, Product, and Customer Support teams to launch a new service. We conducted joint meetings to ensure alignment on messaging and timelines. By gathering insights from each team, we created a more cohesive marketing strategy that successfully led to higher sales and positive customer feedback.

The biggest challenges in B2B marketing today include the need for personalized marketing approaches and the fast pace of technological changes. Understanding and addressing specific customer needs while keeping up with innovative digital tools and platforms is complex but essential for driving effective strategies that resonate with our target market.

My philosophy regarding SEO content strategy for B2B products is to create high-value content that is both informative and engaging for the audience. Focusing on keyword research, understanding user intent, and optimizing on-page elements helps in enhancing visibility in search results. Regularly updating content based on performance data ensures we meet search demands and drive organic growth.