Fall 2025: Brand Marketing Co-op (July through Mid December)

As a Brand Marketing Co-op at SharkNinja, you will take on a variety of tasks that contribute to the brand’s overall success. Your responsibilities will include coordinating consumer research activities, reviewing marketing collateral for retailers and social media, managing sample supplies for photoshoots and media events, and participating in brainstorming sessions. You'll also engage in marketing plan analysis to understand the competitive landscape, providing valuable insights to the team.

To qualify for the Brand Marketing Co-op position at SharkNinja, candidates should have completed at least two years of a business or marketing degree program. Previous experience on a Brand Marketing or Management team is preferred, as well as a general knowledge of the beauty retail industry. Good communication skills, attention to detail, and the ability to thrive in a fast-paced environment are essential to succeed in this role.

Success as a Brand Marketing Intern at SharkNinja requires a combination of analytical thinking, creativity, and exceptional organizational skills. You should have effective communication abilities both orally and in writing. Additionally, being proactive, adaptable to change, and capable of managing multiple projects simultaneously will help you thrive in this dynamic environment.

SharkNinja is committed to nurturing the personal and professional growth of its Brand Marketing Co-ops by offering high-impact learning programs that emphasize skill development and career progression. As part of a creatively charged environment, you'll have access to mentorship opportunities, workshops, and a supportive team focused on empowering your ideas and ensuring you gain invaluable experience during your time with the company.

At SharkNinja, the company culture is vibrant, inclusive, and driven by an 'Outrageously Extraordinary' mindset. You can expect a workplace that encourages collaboration, values diversity, and fosters creativity. Team members are motivated to break boundaries and think innovatively while supporting each other in achieving shared goals. You'll be part of a community that celebrates authenticity and encourages you to bring your unique voice to the team.

When answering, emphasize your passion for marketing and alignment with SharkNinja’s innovative culture. You might mention specific products or campaigns that inspire you and how they relate to your interests in consumer behavior and brand development.

Share a specific example where you played a significant role in a marketing initiative. Discuss your contributions, what you learned, and the impact of the project. Demonstrating quantitative results from that experience will strengthen your response.

Use this opportunity to showcase your organizational skills. Discuss specific tools or methods you utilize to prioritize work effectively, such as task lists or project management software, and highlight your adaptability in managing multiple responsibilities.

Express your knowledge about the beauty industry trends, popular brands, or innovative marketing campaigns. Show your ability to conduct competitive analysis and how you believe this insight can contribute to SharkNinja’s brand success.

Explain your creative process, from brainstorming ideas to conducting market research and designing the campaign. Share how you would gather team feedback and adjust your approach based on consumer insights and brand goals.

Discuss the various marketing channels such as social media, email marketing, and influencer partnerships. Emphasize the importance of tailoring content to each channel and understanding the target audience for effective engagement.

Share that you view constructive criticism as an opportunity for growth. Provide an example of a time you received feedback, how you responded positively, and made necessary adjustments, showcasing your commitment to improving your skills.

Highlight the critical role of digital marketing in today’s cultural landscape. Discuss how digital campaigns can enhance brand visibility, foster consumer engagement, and drive sales, particularly in the beauty industry where visual appeal is paramount.

Discuss key performance indicators (KPIs) such as sales growth, social media engagement metrics, or customer feedback. Explain how you would analyze these metrics post-campaign to evaluate success and identify areas for improvement.

Share innovative ideas that align with SharkNinja’s ethos and showcase your understanding of consumer trends. Whether it is leveraging AR for virtual product try-ons or engaging campaigns that resonate with sustainability, expressing creativity is key.