Product Designer - Growth

As a Product Designer - Growth at Shiftmove, your key responsibilities include collaborating closely with the Growth and Marketing teams to enhance user funnels, running A/B tests, and designing user flows that drive conversion. You'll be tasked with rapidly iterating designs based on data analytics, improving user journeys from landing pages to checkout flows, and ensuring alignment with Shiftmove’s design system for a consistent look and feel.

To qualify for the Product Designer - Growth role at Shiftmove, you should have a solid background in UX, UI, and product design, along with a portfolio showcasing your problem-solving abilities and design results. Experience in user-facing products and understanding of growth metrics are essential. Additionally, you should be fluent in German and English and possess strong collaborative communication skills.

The Product Designer - Growth role is crucial for Shiftmove's success as it directly influences user engagement and conversion rates through thoughtful and innovative designs. By improving user journeys and minimizing friction, the designs you create will have a significant impact on lowering bounce rates and accelerating the company's growth strategy.

At Shiftmove, the working environment for the Product Designer - Growth is Agile and dynamic, allowing for rapid implementation of ideas. You will enjoy the autonomy to make design decisions while supported by a collaborative team. The process is streamlined, ensuring that you can see your work live quickly without unnecessary delays, fostering a culture of experimentation and innovation.

As a Product Designer - Growth at Shiftmove, you can expect a variety of benefits, including personal growth investments such as an annual development stipend of €2,000, flexible remote work options, and mental health support through Nilo.health. You'll have opportunities for career development, a flexible work environment, and the chance to be part of a minimal-hierarchy organization where your input is valued.

When tackling a new project as a Product Designer, I start by understanding the business goals and user needs. I gather data to inform my designs, often conducting user research and analyzing metrics. I sketch initial ideas, iterate quickly to develop wireframes or prototypes and then collaborate with stakeholders to gather feedback before finalizing the designs. I ensure that my process remains flexible to accommodate new insights.

I focus on understanding user behavior by leveraging analytics and A/B testing. By iterating on designs based on quantitative data and qualitative feedback, I adjust elements that can reduce friction and improve usability. It's essential to align design decisions with both business objectives and user needs, allowing my designs to drive conversion effectively.

I primarily use tools like Figma and Sketch for UI design due to their collaborative features and robust prototyping options. Additionally, I rely on tools such as Google Analytics and Hotjar for understanding user performance and behavior metrics. This combination allows me to create user-centered designs that are informed by data.

In a previous role, I redesigned the checkout flow for an e-commerce platform, simplifying the steps and enhancing the visual elements. After rolling out the changes, we saw a 15% increase in conversion rates within the first month, significantly improving user retention and satisfaction. This project was a direct result of analyzing user data and iterative testing.

I welcome feedback from stakeholders as it provides different perspectives that can enhance the design. During the process, I ensure open lines of communication, providing regular updates and inviting input at various stages. Constructive criticism is crucial, and I'm committed to integrating valuable feedback while still advocating for user-centered design principles.

The most critical skills for a Product Designer - Growth include a strong proficiency in UX and UI design principles, a data-driven mindset to inform design decisions, and exceptional collaboration skills to work with cross-functional teams. Additionally, having T-shaped skills, such as knowledge in motion design or analytics, can give an edge in creating engaging and effective user experiences.

I prioritize tasks based on their impact and alignment with company objectives. I use project management tools to keep track of timelines and deadlines, ensuring that I allocate time effectively for high-priority initiatives. Regular communication with teammates helps adjust priorities as needed to meet business goals and user demands efficiently.

There was a case where our app's onboarding process received negative feedback regarding its complexity. Based on user insights, I conducted a series of usability tests and iterated on the design to simplify the onboarding steps and incorporate tooltips for clarity. This resulted in higher user retention rates and positive feedback after the changes were launched.

I stay updated with the latest design trends by following design blogs, participating in webinars, and attending industry conferences. Additionally, I’m an active member of design communities where I can share knowledge and learn from peers. Experimenting with new tools and techniques helps me incorporate fresh ideas into my projects.

I am particularly drawn to the Product Designer - Growth role at Shiftmove because of the company's emphasis on speed and impact. The opportunity to work collaboratively in a fast-paced environment, and the focus on data-driven designs aligns perfectly with my skills and passion for creating meaningful user experiences that drive growth. Joining a talented team where experimentation is valued further excites me about contributing to Shiftmove’s success.