Paid Media Executive

As a Paid Media Executive at Somerce, your responsibilities include supporting the setup and management of paid social campaigns primarily on TikTok Shop, collaborating with teams to develop engaging ad creatives, and tracking campaign performance. You will also assist in analyzing data to identify insights for optimization, engage in client discussions, and stay updated on emerging trends in digital advertising.

To be considered for the Paid Media Executive role at Somerce, it's important to have some hands-on experience or a strong interest in running paid social campaigns, especially on platforms like TikTok or Meta. A keen interest in marketing performance and a foundational understanding of analytics tools will be beneficial. We also value creativity and teamwork, along with good communication skills.

In the role of Paid Media Executive at Somerce, you will work closely with the content, influencer, and affiliate teams to execute integrated campaign plans. Regular team meetings will allow you to contribute insights and updates about campaign performance and discuss strategies, fostering a collaborative atmosphere where ideas and creativity thrive.

Somorece offers a fantastic pathway for growth as a Paid Media Executive, including hands-on experience with performance marketing strategies and campaign optimization. You'll receive guidance from senior team members, access to workshops and team socials, and a supportive environment that encourages continuous learning and professional development within the ever-evolving digital marketing landscape.

Somorece stands out as an attractive workplace for a Paid Media Executive due to its fast-paced, growth-oriented environment where your contributions have a direct impact on client success. Additionally, we offer flexible remote working options, a 'work from anywhere' policy for overseas assignments, and the chance to be part of a talented and sociable team that values both creativity and collaboration.

In your response, highlight any relevant hands-on experience you've had with running paid social campaigns, focusing on the platforms you’ve used, the strategies employed, and the outcomes achieved. Make sure to emphasize your understanding of campaign objectives and metrics.

To answer this, share specific resources you follow, such as industry blogs, newsletters, webinars, or influential thought leaders on social media. Mention any recent trends you've embraced or changes you've implemented in your work based on these insights.

Discuss key performance indicators (KPIs) like click-through rates, conversion rates, return on ad spend (ROAS), and engagement rates. Explain how you use these metrics to assess campaign effectiveness and adjust strategies for better performance.

Outline your creative process, emphasizing the importance of understanding the target audience and uncovering what resonates with them. Discuss using trends, storytelling, and calls to action while ensuring compliance with platform guidelines.

Draw upon a specific example that demonstrates your role and the strategies used to achieve success. Explain the initial challenge, the actions you took, and the results obtained, showcasing your analytical skills.

Describe your approach to task management, whether through prioritizing based on deadlines, return potential, or strategic importance. Mention any tools or methods you utilize to stay organized and effective.

Make a list of tools you’re familiar with, such as Google Analytics, TikTok Ads Manager, or Meta Ads Manager. Share how you utilize these tools to track performance and generate actionable insights.

Discuss the importance of having an open mind and a growth mindset. Emphasize your ability to welcome feedback, use it constructively to improve your work, and collaborate with team members to achieve better results.

Present your understanding of creativity as essential in capturing attention within typically crowded feeds. Explain how innovative concepts and storytelling can enhance engagement and drive performance.

Convey your enthusiasm for the company’s mission and the specific role. Highlight aspects of Somerce that resonate with you, such as its innovative stance in the TikTok Shop space, its supportive team culture, or the opportunities for learning and growth.