Manager, Search & Social - Pharma Media

As a Manager, Search & Social at Spring & Bond, you'll oversee digital advertising campaigns across various platforms, ensure effective execution and optimization, and manage daily campaign activities. You'll also support client services, address technical issues, and provide detailed performance reports. Communication and collaboration with clients and the analytics team play a critical role in achieving the objectives set for the campaigns.

To qualify for the Manager, Search & Social position at Spring & Bond, you should possess a Bachelor's Degree and have 3 to 5 years of experience in digital media buying. Familiarity with digital media concepts such as SEM, programmatic, and social advertising is essential. Strong analytical skills, proficiency in marketing platforms like Google and Meta, and advanced Excel capabilities will set you up for success in this role.

At Spring & Bond, we believe in empowering our team members. As a Manager, Search & Social, you'll have access to in-house training, opportunities to develop managerial capabilities, and continued education on industry trends. We want you to grow alongside us, so we provide all the necessary resources to enhance your skills and keep you updated with the latest in digital media.

Spring & Bond promotes a remote-first culture that emphasizes flexibility and collaboration among team members. We prioritize transparency, support, and empowerment, making sure that every voice is heard. Our diverse team includes professionals from various backgrounds, and we foster a work environment where innovation and creativity are encouraged.

As a Manager, Search & Social at Spring & Bond, you can expect a comprehensive benefits package that includes medical, dental, and vision insurance for you and your dependents, disability insurance, a matching 401K plan, and parental leave. Additionally, we offer various health and wellness perks to support your overall well-being.

Share specific examples of campaigns you've managed, the platforms you used, and how you optimized those campaigns for performance. Highlight any key metrics achieved and the impact of your strategies on client goals.

Mention specific tools such as Google Ads, Facebook Ads Manager, and any analytics software you have experience with. Explain how you’ve used these tools to execute campaigns and track performance metrics.

Explain your time management strategies, such as creating detailed timelines, setting deadlines, and using project management tools. Share examples of how these strategies have helped you stay organized and meet client expectations.

Discuss your methods for staying informed, such as following industry leaders, attending webinars, and subscribing to marketing newsletters. Share how this knowledge has influenced your campaign strategies.

Talk about key performance indicators like click-through rates, conversion rates, and return on ad spend. Explain how these metrics align with client goals and how you utilize them for reporting and optimization.

Share a specific example, outlining the challenge, your analysis, the actions you took, and the end result. Highlight your problem-solving skills and ability to stay calm under pressure.

Explain your process for monitoring campaign performance, conducting A/B testing, and making real-time adjustments to bids and targeting. Provide examples of successful optimizations you've implemented.

Discuss your communication techniques, such as regular updates, setting expectations, and being proactive about addressing concerns. Highlight your commitment to understanding client needs and goals.

Explain your approach to receiving and implementing feedback, including openness to suggestions, discussing improvements, and making necessary adjustments. Emphasize your desire for continuous improvement.

Detail your experience in analyzing data to evaluate campaign performance, preparing reports for clients, and presenting findings. Mention any specific tools you've used for data analysis and visualization.