Senior Marketing Operations Manager

As a Senior Marketing Operations Manager at Storable, you will oversee and optimize our marketing technology stack, including CRM and marketing automation platforms. Your responsibilities also encompass developing performance dashboards, improving lead management processes, and managing marketing automation workflows. Collaboration with sales and marketing teams to refine lead scoring and funnel conversion rates is key. You will also conduct A/B testing for campaigns and ensure compliance with data privacy regulations, solidifying your role in driving operational excellence.

To qualify for the Senior Marketing Operations Manager position at Storable, a candidate should have 5+ years of experience in marketing operations or marketing automation, particularly within a SaaS or B2B environment. Proficiency in tools like HubSpot and Salesforce is crucial, as well as strong analytical skills using marketing analytics platforms. Familiarity with data privacy regulations, project management experience, and exceptional communication skills are also vital for success in this role.

In the role of Senior Marketing Operations Manager at Storable, you will be working with various tools and technologies including CRM systems like Salesforce and marketing automation platforms such as HubSpot. You will also utilize analytics tools like Google Analytics and Tableau to track key metrics and enhance campaign performance. A strong familiarity with data integration and management tools will be necessary to ensure clean and accurate data across platforms.

Storable is committed to the professional growth of its employees, including the Senior Marketing Operations Manager. You will have access to ongoing training opportunities, resources for skill development, and the chance to participate in industry-related workshops and conferences. The company values a culture of learning and sharing, encouraging employees to pursue certifications and broaden their expertise in marketing operations.

At Storable, the work culture for a Senior Marketing Operations Manager is embedded in our 'Win More' philosophy. We foster a remote-first environment that emphasizes teamwork, creativity, and mutual support. You'll work collaboratively with diverse teams and have the opportunity to bring innovative solutions to the table. We believe in a healthy work-life balance, with flexible vacation policies and a strong commitment to mental well-being and personal growth.

When answering this question, focus on the specific marketing automation tools you've used, such as HubSpot or Marketo. Highlight projects where these tools were applied effectively to improve campaign performance, detailing how your use of these platforms led to measurable outcomes such as higher conversion rates or improved lead management processes.

This is a great opportunity to showcase your attention to detail and process management skills. Discuss your strategies for data hygiene, integrating systems, and conducting regular audits. Emphasize any specific techniques you’ve used for data validation and accuracy checks to ensure that insights derived from the data are reliable.

When tackling this question, illustrate your method of reviewing campaign metrics and making data-driven recommendations. Explain how you’ve previously utilized A/B testing and performance dashboards to dissect campaign data, identify improvement areas, and implement changes that enhanced results.

In your response, express your understanding of data privacy laws such as GDPR and CCPA, providing examples of how you’ve ensured compliance in previous roles. Discuss processes you've implemented to safeguard customer information and how you stay updated with evolving regulations, emphasizing the importance of ethical marketing practices.

Share a narrative that highlights your collaboration skills. Talk about the project's scope, your role in coordinating between teams, and any challenges faced. Focus on the successful outcome and the strategies you used to align objectives and foster collaboration among diverse stakeholders.

For this question, outline your understanding of lead scoring models and share methodologies you've used in the past. Discuss how you analyze lead behavior and demographics to refine scoring criteria and improve leads' conversion rate, possibly providing specific examples from previous roles.

Explain that you proactively seek industry knowledge through various channels like webinars, blogs, and networking events. Highlight any professional memberships or certifications and why continuing education is crucial in the ever-evolving marketing landscape.

Narrate a specific scenario where you identified performance issues. Discuss your analytical process in diagnosing the problem, the solution you implemented, and the results achieved after adjustments. Highlight your problem-solving skills and ability to adapt under pressure.

Demonstrate your technical skills and familiarity with data visualization tools. Provide examples of the types of metrics you've tracked and how you've customized dashboards to meet the needs of your stakeholders. Emphasize the importance of clear data visualization in guiding marketing strategies.

In your response, reflect on Storable's mission and culture. Express how your values align with the company's goals and mention specific aspects of the role that excite you. Share your enthusiasm for contributing to the success of a company that empowers others within the property management space.