GenAI Consulting Principal

As a GenAI Consulting Principal at Superside, your primary responsibilities will include advising clients on integrating AI into their workflows, leading multiple consulting projects simultaneously, and analyzing existing marketing creative workflows for generative AI's impact. You'll build strong client relationships, manage teams, and contribute to strategically shaping our AI Consulting department. Your expertise will help drive significant value for our clients, making your role crucial in enhancing the effectiveness and efficiency of their marketing efforts.

Candidates for the GenAI Consulting Principal role at Superside should have at least six years of experience in a transformational leadership position, with a focus on creative agency or big tech environments. A minimum of two years in a project management or team leadership role is also essential. A strong understanding of generative AI and experience in managing AI transformations in a creative context are vital. A degree in a relevant field such as Design, Business, or Technology is preferred, with an MBA considered a plus.

At Superside, we are dedicated to the professional development of our team members, including the GenAI Consulting Principal. You’ll have access to mentorship opportunities, take on significant responsibilities, and have a platform to present your ideas. Our collaborative and feedback-driven environment will foster your growth, enabling you to develop your skills while directly influencing the trajectory of our AI Consulting department and the overall business.

The GenAI Consulting Principal position at Superside stands out due to the opportunity to work with a diverse array of clients, including Fortune 500 companies and creative agencies. You'll be at the forefront of AI-driven transformations, helping clients navigate complex challenges and embrace innovative solutions. The remote-first culture allows you to collaborate with a global team, offering a unique perspective on how different markets approach AI and creativity, making every day an exciting challenge filled with new learning!

As a GenAI Consulting Principal at Superside, you will utilize various tools and technologies associated with generative AI systems and creative project management. Familiarity with AI software, collaborative tools for remote work, and analytics platforms is essential. You’ll work closely with design and development teams to implement customized tooling for clients, ensuring that the AI strategies are effectively operationalized within their existing workflows.

When answering this question, focus on specific projects where you successfully implemented generative AI solutions. Highlight your role in project management, including defining objectives, collaborating with teams, and measuring outcomes. Mention any challenges you faced and how you overcame them, showcasing your ability to adapt and lead in complex scenarios.

Discuss your methodical approach to understanding the client's needs first. Emphasize the importance of conducting a thorough analysis of their existing workflows and identifying key pain points. Highlight collaborating with stakeholders to prioritize use cases, ensuring that the proposed AI solutions align with their business objectives and deliver tangible value.

Explain the importance of communication and transparency. Share techniques such as regular check-ins, progress updates, and soliciting feedback throughout the project lifecycle to maintain trust and showcase commitment to client success. Highlight any tools or methods you leverage to track interactions and manage expectations effectively.

Provide a specific example where you spearheaded a transformative initiative, detailing the situation, your leadership strategy, and the outcome. Discuss how you motivated and guided your team through the change, any resistance you encountered, and how you ensured that everyone was aligned with the new direction.

Showcase your commitment to continuous learning by mentioning specific resources you utilize, such as online courses, webinars, industry conferences, or publications. Highlight any networks or communities you’re part of that keep you informed about the latest trends and best practices in generative AI.

Discuss common challenges such as resistance from creative teams, integration hurdles with existing systems, or ensuring the AI aligns with branding strategies. Share specific examples of how you identified these challenges and the steps you took to mitigate them, focusing on collaboration and education.

Outline the client’s specific needs, the strategic framework you designed, and the implementation process. Discuss metrics for success and how you measured the impact of the AI strategy on their creative capabilities. This will showcase your strategic thinking and your ability to deliver results.

Highlight the significance of cross-functional collaboration in delivering successful projects. Discuss how you facilitate communication among diverse teams, emphasize teamwork with creative services, and illustrate how collaborative efforts enhance the overall client experience and project outcomes.

Share your insights on evolving trends and potential impacts of AI on marketing strategies, including hyper-personalization and automation of creative tasks. Emphasize the importance of staying adaptable and tracking emerging technologies to remain competitive in the rapidly changing landscape.

Discuss specific quality assurance processes you implement, including feedback loops, client reviews, and the use of performance metrics. Highlight your commitment to maintaining standards while embracing innovative tools, ensuring that the AI solutions deliver consistent and high-quality results for clients.