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Campaign Manager - job 2 of 2

SWATX is seeking an experienced and proactive Campaign Manager to lead our marketing initiatives and drive successful campaigns. In this role, you will be responsible for planning, executing, and optimizing multi-channel marketing campaigns that resonate with our target audience and deliver measurable results.

Key Responsibilities:

  • Develop and execute comprehensive marketing campaign strategies that align with business goals.
  • Oversee the entire campaign lifecycle, from ideation to execution and post-campaign analysis.
  • Collaborate with cross-functional teams, including design, content, and sales, to create engaging campaign assets.
  • Manage campaign budgets and timelines, ensuring that all projects are completed on time and within budget.
  • Analyze campaign performance data to assess effectiveness and identify areas for improvement.
  • Stay up-to-date with industry trends and best practices, leveraging insights to enhance campaign strategies.
  • Build and maintain strong relationships with external partners and vendors to support campaign execution.
  • Lead and mentor junior team members, fostering a collaborative and results-driven work environment.
  • Bachelor's degree in Marketing, Communications, or a related field.
  • 4-10 years of experience in campaign management or a similar marketing role.
  • Proven track record of successfully managing and executing marketing campaigns across various channels.
  • Strong analytical skills with the ability to interpret data and make informed decisions.
  • Excellent verbal and written communication skills, with a creative approach to storytelling.
  • Proficient in marketing automation tools and analytics platforms.
  • Ability to thrive in a fast-paced, dynamic environment while managing multiple projects simultaneously.
  • Strong leadership qualities and a team-oriented mindset.

Average salary estimate

$75000 / YEARLY (est.)
min
max
$60000K
$90000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Campaign Manager, SWATX

SWATX is on the lookout for a talented Campaign Manager who is not afraid to think outside the box and drive innovative marketing initiatives. In this exciting role, you'll be at the helm of creating and optimizing multi-channel campaigns that captivate our audience and deliver outstanding results. Picture yourself developing comprehensive marketing strategies that align with our overarching business goals, while also overseeing the entire campaign lifecycle—from the initial brainstorming sessions to the final performance analysis. Collaboration is key here, as you'll work closely with our creative design, content, and sales teams to bring engaging campaign assets to life. Managing budgets and timelines is also a crucial part of the job, ensuring everything stays on track. You'll dive into data analysis, evaluating campaign performance to identify what's working and what could be improved. Plus, keeping up with the latest industry trends is a must to ensure our strategies are cutting-edge. Building strong relationships with external partners and vendors will help facilitate seamless campaign execution, while you also guide and mentor junior team members, fostering a collaborative and driven workplace atmosphere. If you have a Bachelor's degree in Marketing or a related field and possess 4-10 years of experience in campaign management, we want to hear from you! Bring your analytical skills and creative storytelling abilities to SWATX and help us shape the future of our marketing efforts.

Frequently Asked Questions (FAQs) for Campaign Manager Role at SWATX
What are the main responsibilities of a Campaign Manager at SWATX?

As a Campaign Manager at SWATX, your primary responsibilities include developing comprehensive marketing strategies aligned with business goals, overseeing the entire campaign lifecycle, collaborating with cross-functional teams to create engaging campaign materials, managing budgets and timelines, analyzing campaign performance data for continuous improvement, and mentoring junior team members.

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What qualifications are needed for the Campaign Manager position at SWATX?

To qualify for the Campaign Manager role at SWATX, candidates should hold a Bachelor's degree in Marketing, Communications, or a related field. Additionally, 4-10 years of experience in campaign management or a similar marketing role is required. Strong analytical and communication skills are essential, along with proficiency in marketing automation tools.

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How does a Campaign Manager at SWATX measure campaign success?

A Campaign Manager at SWATX measures campaign success through data analysis, focusing on key performance indicators (KPIs) that align with the campaign objectives. This includes monitoring engagement metrics, conversion rates, and overall return on investment (ROI) to assess the effectiveness of the campaigns.

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What tools would a Campaign Manager use at SWATX?

In the Campaign Manager position at SWATX, proficiency in marketing automation tools and analytics platforms will be crucial. Tools like Google Analytics, email marketing software, and project management tools are commonly used to streamline the campaign process and assess performance.

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What is the work environment like for a Campaign Manager at SWATX?

The work environment for a Campaign Manager at SWATX is fast-paced and dynamic. Collaboration is highly encouraged, and you'll have the opportunity to lead, innovate, and work on multiple projects simultaneously within a supportive team-oriented atmosphere.

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Common Interview Questions for Campaign Manager
Can you describe your experience managing multi-channel marketing campaigns?

When answering this question, focus on specific campaigns you've managed across different platforms. Highlight your approach to strategy development, execution, and performance measurement, showcasing your ability to adapt to various channels.

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What tools do you prefer for campaign management and why?

Discuss the marketing automation tools and analytics platforms that you are most comfortable with. Explain how these tools help streamline processes and improve efficiency in your campaign management efforts.

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How do you analyze the performance of a campaign?

Assess your answer by detailing the key performance indicators (KPIs) you monitor, the data analysis techniques you use, and how you apply these insights to drive improvements in future campaigns.

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Describe a challenging campaign you managed and how you navigated those challenges.

Share a specific example of a challenging campaign, outlining the obstacles you faced, the strategies you implemented to overcome them, and the ultimate outcome of your efforts.

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How do you stay current with marketing trends?

Express your commitment to professional development by discussing resources you use such as industry blogs, networking events, webinars, and relevant courses to keep your skills and knowledge up-to-date.

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How do you ensure alignment with other departments on a campaign?

Describe your communication and collaboration strategies. Emphasize the importance of regular meetings, updates, and fostering open lines of communication with stakeholders from different departments.

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What metrics do you consider most important for a successful campaign?

Focus on essential metrics like engagement rates, conversion rates, customer acquisition costs, and overall ROI. Justify your choices with reasoning on how they relate to campaign success.

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Have you ever had to pivot a campaign strategy mid-execution? What did you do?

Provide an example of a time you had to change course during a campaign. Detail the factors that led to that decision and how you effectively managed the transition.

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What role does storytelling play in your campaigns?

Discuss the importance of storytelling in marketing. Explain how you craft compelling narratives to resonate with target audiences and how this can enhance a campaign's effectiveness.

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How do you prioritize multiple campaigns at once?

Explain your project management strategies, including tools and practices you use to prioritize tasks and ensure timely execution while maintaining quality across all campaigns.

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Full-time, remote
DATE POSTED
March 17, 2025

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