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Senior B2B Content Creator & Copywriter

Sword Health is on a mission to free two billion people from pain. 


With 67% of members achieving a pain-free life and a 70% reduction in surgery intent, at Sword, we are using AI Care to change lives, and save millions for our 25,000+ enterprise clients across three continents. Today, we hold the majority of industry patents, win 70% of competitive evaluations, and have raised more than $300 million from top venture firms like Founders Fund, Sapphire Ventures, General Catalyst, and Khosla Ventures.


Recognized as a Forbes Best Startup Employer in 2025, this award highlights our focus on being a destination for the best and brightest  talent. Not only have we experienced unprecedented growth since our market debut in 2020,  but we’ve also created a remarkable mission and value-driven environment that is loved by our growing team. With a recent valuation of $3 billion, we are in a phase of hyper growth and expansion, and we’re looking for individuals with passion, commitment, and energy to help us scale our global impact. 


Joining Sword means committing to a set of core values, chief amongst them to “do it for the patients” every day, and to always “deliver more than expected” on behalf of our members and clients.


This is an opportunity for you to make a significant difference on a massive scale as you work alongside 900+ (and growing!) talented colleagues, spanning three continents. Your charge? To help us build a pain-free world, powered by AI, enhanced by people — accessible to all.



The new initiative This new initiative is focused on  expanding our AI-driven tools beyond pain management to tackle bigger healthcare challenges. This initiative focuses on driving efficiency, streamlining operations, and improving outcomes in areas critical to society’s well-being.


As a Senior Content Creator, you’ll be at the forefront of building and shaping a brand’s voice and content strategy from scratch. You’ll define how the brand communicates, ensuring it captivates both customers and talent. This role goes beyond execution—you’ll bring bold ideas, craft compelling narratives, and establish a content presence that sets the brand apart. Through strategic content development, creative storytelling, and data-driven editorial decisions, you’ll drive lead generation and elevate brand awareness.


What you’ll be doing:
  • Craft compelling, strategically driven copy that is clear, persuasive, and beautifully constructed for B2B target audiences
  • Collaborate as a team with a Senior Designer, ensuring that ideas are conceptually strong, well-articulated, and executed with exceptional craft.
  • Write  high-impact, conversion-driven copy across a wide range of formats, including landing pages, social media, scripts, editorial content, and campaign messaging
  • Own the narrative and structure of deck presentations, ensuring storytelling is engaging, persuasive, and strategically sound
  • Brainstorm and experiment with new creative ideas that help the brand stand out and drive our goals
  • Deliver copy with speed, consistency, accuracy, and creative flair, adapting tone and style to suit different purposes.
  • Analyze content performance metrics and continuously refine messaging to drive lead generation
  • Stay ahead of industry trends and creative best practices


what you need to have :
  • 7+ years of experience in marketing copywriting, with at least 3 years focused on B2B;
  • Experience with A/B testing tools and methodologies for content optimization and iteration;
  • Strong understanding of behavioral psychology and persuasion techniques in copywriting;
  • Ability to analyze performance metrics and apply insights to refine messaging and increase conversion rates;
  • Proficiency in AI-powered writing tools to enhance efficiency, optimize messaging, and scale content production;
  • Strong collaboration skills, with experience working closely with growth, design, and campaign teams to align messaging with business goals;
  • Highly proficient in spoken and written English, with exceptional attention to clarity and impact


Bonus Points If You Have:
  • Experience in healthcare or SaaS content marketing;
  • Familiarity with marketing automation platforms and analytics tools for tracking content performance;
  • Strong understanding of behavioral psychology and persuasive writing techniques for optimizing conversion;
  • Background in UX writing;
  • Interest in AI-assisted content creation and staying ahead of emerging copywriting technologies


Portugal - Sword Benefits & Perks:


• Health, dental and vision insurance

• Meal allowance

• Equity shares

• Remote work allowance

• Flexible working hours

• Work from home

• Unlimited vacation

• Snacks and beverages

• English class

• Unlimited access to our Learning Platform



Note: Please note that this position does not offer relocation assistance. Candidates must possess a valid EU visa and be based in Portugal.



Sword Health, which includes SWORD Health, Inc. and Sword Health Professionals (consisting of Sword Health Care Providers, P.A., SWORD Health Care Providers of NJ, P.C., SWORD Health Care Physical Therapy Providers of CA, P.C.*) complies with applicable Federal and State civil rights laws and does not discriminate on the basis of Age, Ancestry, Color, Citizenship, Gender, Gender expression, Gender identity, Gender information, Marital status, Medical condition, National origin, Physical or mental disability, Pregnancy, Race, Religion, Caste, Sexual orientation, and Veteran status.

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CEO of Sword Health
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Virgilio Bento
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What You Should Know About Senior B2B Content Creator & Copywriter, Sword Health

At Sword Health, we’re on an incredible journey to help two billion people find freedom from pain, and we want you to be a part of our mission as a Senior B2B Content Creator & Copywriter. Based in beautiful Porto, you'll play a crucial role in crafting engaging and strategic content that captures the essence of our brand and communicates our groundbreaking AI Care solutions. Being recognized as a Forbes Best Startup Employer in 2025, we are committed to attracting the brightest talents to help us drive our hyper-growth and expansion efforts. In this role, you'll get to collaborate closely with our talented Senior Designer to create compelling narratives across different channels, from social media to landing pages. Your skills in behavioral psychology and persuasive writing will shine as you analyze content performance metrics and endlessly refine our messaging for maximum impact. You’ll have the freedom to brainstorm new ideas and strategies that resonate with our audiences, ensuring that each piece of content not only informs but inspires. If you are passionate about making a difference, driven by creativity, and looking to grow in a supportive, mission-driven environment, Sword Health is the place for you. Join over 900 dedicated colleagues and help us build a pain-free world powered by AI and enhanced by human touch.

Frequently Asked Questions (FAQs) for Senior B2B Content Creator & Copywriter Role at Sword Health
What are the primary responsibilities of the Senior B2B Content Creator & Copywriter at Sword Health?

The Senior B2B Content Creator & Copywriter at Sword Health is responsible for crafting clear and persuasive copy tailored to B2B audiences. This includes writing content for landing pages, social media, and presentations, collaborating closely with a Senior Designer, and analyzing content performance to refine messaging strategies. Your innovative ideas will help elevate our brand presence across various channels.

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What qualifications are needed for the Senior B2B Content Creator & Copywriter position at Sword Health?

To qualify for the Senior B2B Content Creator & Copywriter role at Sword Health, candidates should have over seven years of experience in marketing copywriting, at least three years focused on B2B, and a strong understanding of behavioral psychology and content optimization strategies. Proficiency in AI-powered writing tools and excellent collaboration skills are also essential.

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How does Sword Health utilize AI in the role of Senior B2B Content Creator & Copywriter?

At Sword Health, AI is an integral part of our approach to content creation. As a Senior B2B Content Creator & Copywriter, you’ll employ AI-powered writing tools to optimize messaging and enhance content production efficiency. This modern approach allows you to focus on strategy and creativity while leveraging technology to scale our outreach effectively.

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What kind of work environment can a Senior B2B Content Creator & Copywriter expect at Sword Health?

Sword Health fosters a vibrant and mission-driven work environment where collaboration and creativity thrive. As a Senior B2B Content Creator & Copywriter, you'll be part of a talented team dedicated to making a significant impact in healthcare. The company promotes flexibility with remote work options, unlimited vacation, and a focus on professional growth.

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What progression opportunities does the Senior B2B Content Creator & Copywriter role offer at Sword Health?

At Sword Health, the Senior B2B Content Creator & Copywriter role opens up numerous progression opportunities. As the company continues its hyper-growth phase, there will be potential for taking on more strategic leadership roles within content marketing or even crossing into broader marketing functions. We value talent and help our employees grow in alignment with their ambitions.

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Common Interview Questions for Senior B2B Content Creator & Copywriter
Can you describe your process for creating compelling B2B content?

When answering this question, explain your approach to understanding the audience, conducting research, and brainstorming ideas that align with the brand's voice and goals. Emphasize your ability to craft narratives that are both persuasive and informative.

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How do you measure the effectiveness of your content?

Discuss the key metrics you use, such as engagement rates, conversion rates, and A/B testing outcomes. Explain how you analyze these metrics to refine your content strategy continuously.

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What strategies do you use to write persuasive copy?

Share specific techniques you employ, such as using strong calls-to-action, understanding consumer psychology, and tailoring messages to address pain points. Illustrate your approach with examples whenever possible.

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Describe a successful B2B marketing campaign you've contributed to.

Provide a concrete example that highlights your role in the campaign, the strategies you implemented, the challenges faced, and the measurable outcomes achieved. This showcases your capabilities and the impact of your work.

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How do you stay updated on industry trends and emerging technologies in content marketing?

Talk about your methods for keeping current, such as following industry blogs, attending webinars, and participating in professional groups. Mention specific resources or tools that you regularly consult.

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Can you explain how A/B testing influences your content creation process?

Detail your experience with A/B testing, including how you create variations, run tests, and interpret the results. Explain how these insights lead you to refine your content strategy better.

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What role does collaboration play in your content development process?

Emphasize the importance of teamwork in your approach. Discuss how you work with designers, marketers, and product teams to create cohesive and effective messaging and your strategy for incorporating feedback.

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Share an example of a time you had to meet a tight deadline. How did you handle it?

Relate a specific incident where you successfully managed your time and resources to meet a deadline. Highlight your ability to prioritize tasks and maintain quality under pressure.

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What methods do you use to adapt your writing style for different audiences?

Describe your approach to audience analysis, showcasing how you identify their preferences, needs, and expectations. Provide examples of how you've successfully tailored your writing in the past.

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Why are you interested in working at Sword Health?

Express your passion for Sword Health’s mission to alleviate pain through innovative technology. Connect your skills and experiences to the needs of the company and illustrate how you envision contributing to their goals.

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Sword Health is a healthcare company that aims to free 2 billion people from pain by creating the first and only end-to-end global platform to prevent, manage, and treat pain while saving clients millions in healthcare costs.

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Full-time, remote
DATE POSTED
April 9, 2025

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