Sales Analyst, E-Commerce

As a Sales Analyst, E-Commerce at BODYARMOR, you will play a crucial role in supporting the entire BASN e-commerce business. Your main responsibilities include strategic business planning, analyzing marketing investments, overseeing e-commerce business forecasting, and optimizing sales reporting. You will partner with the e-commerce Sr. Key Account Manager to develop long-term strategies and goals, while also managing the business relationships with key e-commerce customers to help achieve volume and share targets.

To be considered for the Sales Analyst, E-Commerce role at BODYARMOR, you need a Bachelor’s Degree or relevant experience, alongside at least 2 years of experience analyzing data sets or working in e-commerce or direct sales within the CPG industry. Strong analytical skills and proficiency in data mining to create actionable insights are required, along with computer skills in Microsoft Office and a strong interest in building brands and new products.

BODYARMOR fosters a collaborative and inclusive culture that emphasizes growth and development for its employees, including those in the Sales Analyst, E-Commerce position. The company offers a comprehensive range of medical, financial, and educational benefits, and encourages continuous learning. Additionally, BODYARMOR values teamwork, allowing individuals to thrive in their roles and contributing to departmental and company-wide success.

Success as a Sales Analyst, E-Commerce at BODYARMOR requires strong analytical skills, proficiency in data analysis tools like Nielsen and IRI, as well as strategic thinking abilities. Excellent communication and relationship management skills are vital for navigating interactions with e-commerce customers and external stakeholders. Moreover, you should be comfortable working in a fast-paced environment and possess a passion for growth and brand development.

The company culture at BODYARMOR is characterized by camaraderie, teamwork, and an entrepreneurial spirit. As a Sales Analyst, E-Commerce, you will work in a dynamic, fast-paced setting that encourages innovation and creativity. BODYARMOR places a significant emphasis on inclusivity and collaboration, aligning employees around shared goals to refresh the world while having fun. With supportive leadership and a focus on professional development, the culture is designed to help teams thrive.

When analyzing data as a Sales Analyst, my approach is systematic. I first gather relevant data sets from various sources, like sales reports and market analytics. Then, I look for trends and insights that can inform our strategy, ensuring I contextualize the data within the e-commerce landscape. I believe in fact-based storytelling, so I translate the data into actionable recommendations that align with our goals.

In my previous roles, I developed and implemented e-commerce sales strategies specifically tailored for the CPG sector. This involved collaborating with key partners to establish objectives, analyzing sales data to optimize product listings, and ensuring visibility across various digital platforms. My hands-on experience across diverse marketplaces has given me a solid understanding of effective e-commerce strategies.

Absolutely! In my last position, I led a project focused on optimizing our product visibility on Amazon. By analyzing competitive data and adjusting our advertising strategy, we saw a 25% increase in sales over a three-month period. I managed the budget allocation and underscored the importance of digital shelf presence, resulting in enhanced product positioning against competitors.

When faced with tight deadlines, I prioritize tasks based on their urgency and impact on our goals. I rely on clear communication with my team to ensure everyone is aligned and working efficiently. Utilizing project management tools helps me stay organized, allowing me to track progress and adjust timelines as necessary to meet those crucial deadlines.

Customer relationship management is vital to my work as a Sales Analyst. I believe building strong relationships with our e-commerce partners enhances collaboration and drives better results. By engaging directly with key accounts, I can gather insights into their needs and preferences, allowing us to tailor our approach and align our strategies for mutual success.

I utilize a variety of methods to analyze market trends, including reviewing industry reports, monitoring competitor activities online, and leveraging advanced analytical tools like Google Analytics. I pay close attention to consumer behavior changes that can indicate emerging trends, allowing me to adapt our e-commerce strategies accordingly.

My experience with budget management involves closely monitoring expenses against our goals. I analyze the projected return on investment for marketing initiatives and continuously track financial performance, making adjustments when necessary. By aligning our spending with our strategic objectives, I ensure that we maximize our budget for effective outcomes.

I actively stay updated on the latest trends in e-commerce and CPG through industry publications, attending webinars, and participating in relevant seminars and conferences. Networking with industry peers also helps. I believe continuous learning is vital to staying ahead in this rapidly changing landscape.

Essential skills for a Sales Analyst, E-Commerce include strong analytical abilities, proficiency with data visualization tools like Tableau, and a comprehensive understanding of e-commerce platforms. Additionally, effective communication skills are crucial for conveying insights and strategies to both internal teams and external partners.

To evaluate a marketing campaign's effectiveness, I look at several key performance indicators, such as conversion rates, click-through rates, and overall sales impact. Analyzing user engagement metrics alongside revenue generated helps in understanding the campaign's success. Post-campaign analysis allows us to refine future initiatives based on these insights.