Marketing Director

Description

Organizational Profile

CarePortal is Care-Sharing technology that drives action for local kids and families in crisis. We believe that through the Church and Community, there can be More Than Enough care for every child, through the power of Care-Sharing and the love of Jesus. Our goal is to scale meaningful connections through the local church, making a lasting impact on the lives of everyone involved. We mobilize robust Care-Sharing Networks and lead with Courage, Humility, and Excellence.

We do this through the local Church and in collaboration with child-serving organizations, businesses, and people who care—that’s where you come in.

Position Summary

The Marketing Director role is about reimagining what’s possible—transforming CarePortal’s marketing engine from steady and dependable into high-powered and unstoppable. You will own a bold, innovative marketing strategy that expands our reach, strengthens our brand positioning, and accelerates platform adoption across all stakeholders (churches, agencies, donors, and partners). Reporting to the VP of Operations, you will drive measurable growth, oversee a high-performing marketing team, and pioneer cutting-edge marketing techniques, including AI-driven personalization, digital automation, and category leadership in Care-Sharing.

This is more than marketing—it’s about leading a paradigm shift in how communities care for vulnerable children and families. We are looking for a high-capacity leader who thrives in fast-paced, mission-driven environments and is eager to build something world-changing. Our Vision is to Mainstream Care-Sharing first in America, then around the world, one meaningful connection at time. We need a leader to take that vision and run.

Your Responsibilities Include:

Strategic Leadership & Growth Acceleration
•    Architect and implement a visionary marketing strategy that positions CarePortal as the category leader in Care-Sharing.
•    Align marketing efforts that drive exponential growth in platform adoption, donor engagement and revenue development.
•    Partner with executive leadership to refine CarePortal’s brand voice, messaging, and thought leadership in the market.

Brand Positioning & Thought Leadership
•    Elevate CarePortal’s national visibility, making it the recognized leader in community-driven child welfare solutions.
•    Lead high-impact storytelling that inspires and mobilizes churches, donors, and partners.
•    Develop content strategies, PR, and executive visibility plans to establish CarePortal as an industry pioneer.

Data-Driven Digital & Performance Marketing
•    Overhaul CarePortal’s digital ecosystem to maximize organic reach, SEO dominance, and content virality.
•    Oversee multi-channel growth campaigns, including email, social, paid media, influencer outreach, and community engagement.
•    Build a data-driven culture, leveraging analytics to optimize campaigns and maximize ROI.

Revenue, Fundraising & Partner Growth
•    Align marketing with fundraising and business development goals to drive financial sustainability.
•    Collaborate with the Development Department to design campaigns that increase donor engagement.
•    Collaborate with partnerships teams to enhance marketing support for key relationships.

Team Development & Culture Building
•    Recruit, mentor, and empower a high-performing marketing team focused on creativity, innovation and delivers excellence in brand, digital, content, and analytics.
•    Ensure marketing operations are scalable, efficient, and aligned with CarePortal’s long-term vision.
•    Evaluate, select, and manage relationships with external marketing vendors, including PR firms, agencies, and consultants
 

Qualifications

What You Bring to the Organization:

Experience & Skills
•    7+ years of marketing leadership experience, with a track record of scaling brands, driving revenue, and building high-performance teams.
•    Proven success in category creation, thought leadership, or disruptive marketing preferred. 
•    Experience leading data-driven digital marketing, including SEO, automation, CRM, paid media, and analytics.
•    Storytelling expertise—able to craft compelling narratives that drive action.
•    Strong knowledge of faith-based marketing and **church engagement strategies preferred. 
•    Passionate about CarePortal’s mission and committed to our core values: Courage, Humility, and Excellence.

Technical Proficiency
•    Extensive exposure in Google Suite, CRM platforms (Salesforce preferred), Campaign Monitor, WordPress, and social media management.
•    Familiarity leveraging AI-driven marketing, automation, and data-driven personalization strategies.

Measuring Success (Sample 24-Month KPIs):
•    40% increase in monthly engaged users.
•    Brand visibility doubled, with national recognition as the leader in Care-Sharing.
•    SEO dominance, increasing website traffic and engagement.
•    Marketing revenue target

Final Word:
This is not a maintenance role. This is a transformation role. We need a visionary marketing leader who will push boundaries, innovate relentlessly, and drive CarePortal to its next level of national and global impact. If you’re ready to redefine what’s possible in mission-driven marketing, we want to hear from you.

The above description is not intended to be comprehensive, but rather a focused list of priorities. Success provides the opportunity to not only build a career but also bring much-needed support and care to local children and families in crisis across the United States. Successful candidates, like all CarePortal, LLC employees, are expected to live and work consistent with CarePortal’s vision, mission, and values.
 
CarePortal, LLC, a subsidiary of the nonprofit organization The Global Orphan Project (GO Project), is Care-Sharing technology that drives action for local kids and families in crisis. 
This platform, which brings Christian churches to the point of care for each request made on behalf of children and families, can be used to connect a diverse network of churches, child-serving agencies, businesses, and individuals who care. Learn more at www.careportal.org.
 
CarePortal, LLC offers a competitive benefits package for full-time positions (30+ hours per week) including health, dental, vision and employer paid life insurance, retirement savings and generous PTO plan and a highly competitive, market-indexed compensation when compared to similar non-profit roles. Compensation is commensurate with relevant skills and experience. 
 
                                                The Global Orphan Project is a 501c3 nonprofit located at 3161 Wyandotte, Kansas City, MO 64111

CarePortal LLC associates are at-will employees.

www.goproject.org     www.careportal.org