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Marketing Manager

Description


We are looking for a dynamic and results-driven Marketing Manager to execute strategic marketing initiatives and drive brand engagement. The Marketing Manager will focus on campaign execution, content development, and lead generation, working closely with the Director of Marketing & Communications and the Sales Team to ensure alignment with business goals. 


What You Will Do: 

  • Execute marketing campaigns that support brand awareness, lead generation, and customer engagement. 
  • Develop marketing content, including sales collateral, website content, email campaigns, and social media posts. 
  • Manage customer case studies and testimonials to highlight success stories. 
  • Oversee digital marketing efforts, including SEO, paid advertising, and social media strategies. 
  • Work with the Sales Team to ensure marketing materials support sales initiatives. 
  • Assist in planning and executing promotional events, webinars, and industry conferences. 
  • Analyze marketing performance metrics and provide recommendations for optimization. 
  • Maintain brand consistency across all marketing materials and communications.

Requirements

 

What You Need to Be Successful: 

  • 5+ years of experience in marketing, preferably in a SaaS B2B environment. 
  • Strong understanding of content marketing, lead generation, and digital marketing tactics. 
  • Experience with SEO, SEM, and social media marketing. 
  • Proficiency in marketing automation tools and CRM platforms such as HubSpot and Salesforce. 
  • Excellent written and verbal communication skills. 
  • Strong organizational and project management abilities. 
  • Ability to work cross-functionally and support sales-driven marketing initiatives. 

Who We Are:  

Since its inception in 2010, Bectran has pioneered cost-effective credit management and accounts receivable automation solutions for all sizes of organizations. Bectran’s SaaS solutions — credit, collections and accounts receivable — provide seamless user experiences across various industries and empower users with robust credit evaluation services, providing more oversight, control and efficiency to companies of all sizes.   

Our dedication to improving the efficiency of the order-to-cash cycle has helped companies cut down the time to process and approve credit by over 90% while significantly lowering the risk of default. We are committed to helping businesses make the transition to powerful SaaS technology solutions that save you time and money.   


Compensation & Benefits: 

In accordance with Illinois' pay transparency requirements, we are committed to providing clear compensation information. The pay range for this position is $95,000 to $110,000 annually. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Pay ranges are subject to change based on evolving market conditions or business needs. 

In addition to competitive pay, Bectran offers a comprehensive benefits package, which includes: 

  • 100% paid medical coverage through Blue Cross Blue Shield (choice of PPO and HSA plans). 
  • 100% paid dental, vision, and life insurance through MetLife. 
  • Options to participate in Health Savings Account (HSA) and Flexible Spending Account (FSA) plans. 
  • Short-term and long-term disability (STD/LTD) plans available for employee election through MetLife. 
  • Retirement savings plan with a 401(k) offering Roth and traditional contributions through Principal. 
  • 15 days of Paid time off (PTO) and 8 holidays off annually.  

EEO Statement: 

Bectran is an equal employment opportunity and affirmative action employer. We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, we comply with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.  

Bectran embraces diversity and promotes a culture of equity and inclusion where every individual is empowered to thrive. Employees are valued for their skills, experience, and unique perspectives. This commitment is reflected in our company policies and practices and is a fundamental principle of how we conduct business. 


Application Instructions:
To apply, please submit resume through the listed posting or at our webpage: https://recruiting.paylocity.com/recruiting/jobs/All/e1e0b11b-1e4a-4390-8ed5-be5ffdff3a33/Bectran-INC. Applications will be accepted until the position is filled or the posting is removed. 


Applicants with disabilities may contact us at hr@bectran.com to request reasonable accommodations during the hiring process. 


As Bectran continues to expand in the Fintech SaaS industry, we are seeking intelligent, energetic, and skilled individuals to join our Marketing team. If you are ready to launch your career at an industry leading company, we want to hear from you!  

Average salary estimate

$102500 / YEARLY (est.)
min
max
$95000K
$110000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Marketing Manager, Bectran

Bectran is on the hunt for a passionate and results-driven Marketing Manager to spearhead our marketing initiatives in Schaumburg, Illinois. As our Marketing Manager, you will play a crucial role in executing dynamic campaigns, developing compelling content, and driving our lead generation efforts. Collaborating closely with the Director of Marketing & Communications and our dedicated Sales Team, you'll ensure that our marketing strategies align perfectly with Bectran's business goals. Your day-to-day would involve crafting engaging marketing materials—think sales collateral, website content, and social media posts—to amplify our brand awareness and customer engagement. Additionally, you'll oversee our digital marketing efforts, focusing on SEO strategies and paid advertising to create impact. As part of Bectran's forward-thinking team, you'll get the chance to manage customer case studies, organize promotional events, and analyze performance metrics to optimize our outreach. With over a decade in the industry, Bectran is committed to enhancing the efficiency of the order-to-cash cycle with innovative SaaS solutions. If you're ready to take the lead in scaling our marketing efforts and making a tangible difference, we’d love for you to join us!

Frequently Asked Questions (FAQs) for Marketing Manager Role at Bectran
What are the key responsibilities of a Marketing Manager at Bectran?

The Marketing Manager at Bectran is tasked with executing marketing campaigns that build brand awareness, generate leads, and foster customer engagement. They develop content for various platforms, manage digital marketing efforts, and analyze performance metrics all while working closely with the Sales Team to ensure that marketing materials effectively support sales initiatives.

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What qualifications are necessary to apply for the Marketing Manager position at Bectran?

To be a strong candidate for the Marketing Manager role at Bectran, you should have at least 5 years of experience in marketing—ideally within a SaaS B2B environment. Proficiency in content marketing, lead generation, SEO, SEM, and familiarity with marketing automation tools and CRM platforms like HubSpot and Salesforce are also key qualifications.

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How does the Marketing Manager at Bectran interact with the Sales Team?

The Marketing Manager at Bectran plays a pivotal role in collaboration with the Sales Team by ensuring that all marketing materials are tailored to support sales-driven initiatives, thus enhancing the overall effectiveness of sales efforts and optimizing lead generation activities.

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What digital marketing strategies will the Marketing Manager at Bectran oversee?

At Bectran, the Marketing Manager will oversee a range of digital marketing strategies, including SEO, SEM, and social media marketing strategies. This includes crafting engaging digital content, managing paid advertising campaigns, and analyzing performance metrics to continually enhance our digital presence.

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What kind of company culture does Bectran promote for its Marketing Manager role?

Bectran promotes a culture of equity and inclusion where every individual’s skills and unique perspectives are valued. The Marketing Manager will be part of a collaborative environment that encourages professional growth, creativity, and the drive to make a positive impact within the Fintech SaaS industry.

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Common Interview Questions for Marketing Manager
Can you describe your experience with lead generation strategies as a Marketing Manager?

When answering this question, focus on specific lead generation tactics you have employed in previous roles, emphasizing your familiarity with tools and methods that have yielded results. Mention the importance of collaboration with sales teams in crafting effective strategies.

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How do you measure the success of your marketing campaigns?

In your response, highlight specific metrics you track—such as conversion rates, engagement levels, and ROI. Discuss your experience in analyzing data and adjusting strategies based on performance to illustrate your analytical capabilities.

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What is your approach to developing content for various marketing channels?

Share your strategy for understanding target audiences and tailoring content accordingly. Mention your experience in using SEO best practices to enhance visibility and engagement across different platforms.

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How do you ensure brand consistency across all marketing materials?

Discuss your methods for maintaining brand guidelines throughout all marketing channels. Stress the importance of regular communication with team members to ensure that everyone is aligned on the messaging and visual identity.

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Can you give an example of a successful marketing campaign you've led?

Choose a campaign that indicates your strengths and results. Discuss the objectives, your role, the strategies employed, and the measurable results achieved to illustrate your expertise and impact.

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What tools do you use for marketing automation and why?

Explain your experience with different marketing automation tools like HubSpot or Salesforce, discussing how they streamline processes, improve efficiency, and enhance lead nurturing efforts in past roles.

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How do you approach collaboration with sales teams?

Talk about your experience working directly with sales teams, explaining how you ensure that marketing efforts support sales initiatives and generate quality leads that align with sales goals.

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What do you think are the biggest challenges facing marketing managers today?

Provide insights into current trends and challenges such as adapting to new technology, keeping up with changing consumer preferences, or managing data privacy issues. Discuss how your adaptability and proactive nature help you navigate these challenges.

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How do you stay current with digital marketing trends?

Describe your methods for keeping up-to-date with industry trends and news, such as attending webinars, reading relevant blogs, and participating in professional networks. Mention how this continuous learning influences your marketing strategies.

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What role does content play in your overall marketing strategy?

Emphasize the critical role content plays in driving engagement and lead generation. Discuss your approach to creating relevant, valuable content that resonates with target audiences and supports marketing objectives.

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Bectran began as a revolutionary SaaS idea in 2010 and has since grown rapidly to become the companion toolkit for the Credit Department just as CRM is for the Sales Department. A winner of the Spotlight on Innovation award two years running, Bect...

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DATE POSTED
March 29, 2025

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