Director, Business Development- Advertiser (OTC Pharma)

As the Director of Business Development - Advertiser at The Trade Desk, your primary responsibilities will include managing strategic relationships with major OTC Pharmaceutical clients, collaborating with global Sales and Client Services teams, leading commercial negotiations, and participating in product discussions based on client feedback.

To qualify for the Director of Business Development - Advertiser role at The Trade Desk, candidates should have a strong background in pharmaceutical sales, specifically in OTC, a proven track record in online advertising sales, and strong communication skills to engage with top-level clients.

Successful candidates for the Director of Business Development - Advertiser position at The Trade Desk should possess excellent negotiation skills, the ability to build and maintain consultative relationships, and strong quantitative skills to steer conversations toward effective measurements and outcomes.

The Trade Desk invests in the professional growth of the Director of Business Development - Advertiser by providing opportunities for collaboration with various teams, involvement in strategic decision-making, and training that enhances both personal and professional development within the organization.

The Trade Desk fosters an inclusive and engaging company culture for the Director of Business Development - Advertiser role, valuing diversity and the unique perspectives employees bring. The environment encourages creative ideas and collaboration across departments to ensure a cohesive team effort.

When answering this question, provide specific examples from your prior experience, highlighting successful campaigns, relationship-building efforts, and your understanding of the OTC pharmaceutical landscape.

Discuss your relationship-building techniques, emphasizing trust, transparency, and collaboration, while providing examples of how these strategies have led to successful partnerships in previous roles.

Focus on your negotiation frameworks that prioritize mutual benefit, using real examples to illustrate your skills in navigating complex discussions and closing deals successfully.

Elaborate on the importance of data-driven measurement in your strategies, and describe how you implement these insights to adjust tactics and enhance client outcomes in a way that aligns with their business goals.

Use a strong narrative to detail a specific case where you identified an upselling opportunity, how you approached the client with your recommendation, and the positive result that followed.

Discuss your methods for account prioritization, including any tools or frameworks you use to ensure that you focus on high-potential clients while still maintaining strong relationships across your portfolio.

Be prepared to discuss your familiarity with programmatic ad platforms, focusing on any specific tools you’ve used and the sustainability of relationships you’ve fostered through these channels.

Explain how you maintain open lines of communication with product, marketing, and revenue teams, providing real-world examples of how such collaborations have enhanced client offerings and satisfaction.

Demonstrate your industry knowledge by discussing current trends, regulatory changes, or emerging technologies and articulate how these could affect client strategies and your role within The Trade Desk.

Convey your admiration for The Trade Desk's innovative approach in media buying and its commitment to inclusive work culture, sharing how these aspects align with your career aspirations and values.