Sr Account Executive, BD-Agency

As a Sr Account Executive at The Trade Desk, you will be responsible for acquiring and nurturing relationships with independent advertising agencies, collaborating with client services and trading teams to grow accounts, and effectively communicating the value of our media buying platform. Additionally, you'll be involved in responding to RFPs, coordinating global accounts, and identifying upselling opportunities based on client needs.

To be considered for the Sr Account Executive role at The Trade Desk, candidates must have 5+ years of experience in digital advertising sales, preferably with a strong emphasis on programmatic platforms. A background in online advertising companies, strong communication skills, and a proven ability to engage with C-level clients are essential qualifications.

At The Trade Desk, Sr Account Executives can expect significant support for their well-being and professional growth, including comprehensive healthcare benefits, a 401k plan with company match, tuition reimbursement, generous paid time off, and opportunities for stock-based compensation. The company fosters a culture of continuous learning, allowing employees to grow and thrive in their careers.

The base salary range for a Sr Account Executive at The Trade Desk is between $120,800 and $221,400 USD. This range is designed to be competitive, and the actual compensation will depend on various factors such as experience, skills, and location. Additionally, sales-based incentives and commissions can provide substantial earnings potential.

The Trade Desk is committed to fostering an inclusive culture where diversity is celebrated. As a Sr Account Executive, you will be encouraged to bring your authentic self to work. The company values unique experiences and perspectives, ensuring that all employees feel welcomed and empowered to contribute to their fullest potential.

In response to this question, provide a detailed overview of your sales experience, emphasizing specific roles, the types of clients you've worked with, and notable achievements. Highlight your understanding of the complexities of digital advertising, especially in programmatic sales, to demonstrate your expertise.

When answering, outline your relationship-building strategies, emphasizing the importance of listening to clients' needs and customizing your communication to address those needs. Share examples of successful partnerships you've cultivated in past positions.

Focus on elements like audience targeting, data analysis, and optimization. Discuss how these aspects play a critical role in campaign success and share any relevant experiences where you've applied these principles effectively.

Mention specific resources you rely on, such as industry publications, webinars, or networking events. Emphasize your proactive approach to continuous learning in order to stay ahead of industry trends, which is particularly relevant for a role focused on programmatic sales.

Share a specific example showcasing your strategies and the outcomes achieved. Quantify the results to emphasize your ability to exceed targets, and discuss the strategies you employed to achieve these successes.

Outline the context of the negotiation, your approach, and the final outcomes. Highlight your negotiation skills and the importance of compromise and communication in securing a win-win situation.

Discuss specific techniques such as sales funnels, historical data analysis, and market research. Highlight your analytical skills and how they contribute to accurate forecasting, particularly in a dynamic market environment.

Emphasize your communication and teamwork skills. Provide examples of past collaborations where you worked alongside product, marketing, or revenue teams to achieve common goals, demonstrating how collective efforts lead to success.

Reflect on personal motivations such as achieving targets, building relationships, or the thrill of closing deals. Share how these motivations align with the goals of The Trade Desk, enhancing your fit for the position.

Demonstrate knowledge of The Trade Desk's values, culture, and innovative platform. Articulate how your professional goals align with the company's mission and how you see yourself contributing to their ongoing success.