Associate Media Planner
ABOUT THE ROLE
Peloton is seeking a results-oriented Associate Media Planner to join its Global Media Planning & Buying team. Reporting to the Manager, Media, this role will be responsible for supporting the full lifecycle of global offline media campaigns, from strategy development and budget management, to execution, optimization, measurement, and reporting. The ideal candidate possesses a deep understanding of the offline media landscape, including but not limited to TV, CTV/OTT, Streaming Audio, Podcasts, Direct Mail, and OOH. You have experience defining relevant KPIs (e.g., CPVs, response rates, reach, iCAC), as well as working knowledge of different buying strategies (direct vs. programmatic), optimization levers, and measurement methodologies to drive growth and performance.
YOUR DAILY IMPACT AT PELOTON
- Oversee daily budget pacing and ensure efficient spend allocation.
- Deliver weekly performance reports with actionable insights and optimization recommendations.
- Assist in developing short- and long-term media testing roadmaps.
- Provide input on creative assets, ensuring they adhere to channel best practices and align with media objectives.
- Manage the creative asset handoff and trafficking process, coordinating with internal and external teams for smooth execution.
- Coordinate campaign timelines and ensuring all stakeholders meet key milestones for seamless campaign launches.
- Collaborate with the media agency to drive strategic execution against goals and KPIs.
- Partner with cross-functional teams (Global Media Strategy, Product & Integrated Marketing, Creative, and Analytics).
- Support post-campaign analysis, synthesizing key learnings for future planning.
- Continuously research and identify new, innovative offline marketing tactics.
YOU BRING TO PELOTON
- 2+ years of experience in offline media planning in North America (experience across the UK, Germany, or Australia is a plus).
- Understanding of offline media measurement methodologies, such as MMM, MTA, burst attribution modeling, pixel-based tracking, etc.
- Strong analytical skills with the ability to extract insights from data, implement findings into channel strategies, and communicate key takeaways.
- Experience with A/B testing and campaign optimization.
- High level of proficiency in Google Suite; (Looker experience is a plus).
- Advanced Excel/Google Sheets skills, including pivot tables, VLOOKUPs, and media-related formulas.
- Exceptional project management abilities with a keen attention to detail.
- Strong interpersonal and communication skills; must be a proactive self-starter.
- Ability to thrive in a fast-paced, dynamic environment while managing multiple priorities.
- Experience in DTC and/or subscription-based businesses is a plus.
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As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including:
ABOUT PELOTON:
Peloton (NASDAQ: PTON) provides Members with expert instruction, and world class content to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton brings together innovative hardware, distinctive software, and exclusive content. Founded in 2012 and headquartered in New York City, Peloton has millions of Members across the US, UK, Canada, Germany, Australia, and Austria. For more information, visit www.onepeloton.com.
Peloton is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Equal employment opportunity has been, and will continue to be, a fundamental principle at Peloton, where all team members, applicants, and other covered persons are considered on the basis of their personal capabilities and qualifications without discrimination because of race, color, religion, sex, age, national origin, disability, pregnancy, genetic information, military or veteran status, sexual orientation, gender identity or expression, marital and civil partnership/union status, alienage or citizenship status, creed, genetic predisposition or carrier status, unemployment status, familial status, domestic violence, sexual violence or stalking victim status, caregiver status, or any other protected characteristic as established by applicable law. This policy of equal employment opportunity applies to all practices and procedures relating to recruitment and hiring, compensation, benefits, termination, and all other terms and conditions of employment. If you would like to request any accommodations from application through to interview, please email: applicantaccommodations@onepeloton.com.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance and the San Francisco Fair Chance Ordinance, as applicable to applicants applying for positions in these jurisdictions.
Please be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to induce you to pay a fee for services related to recruitment or training. Peloton does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted here on our careers page and all communications from the Peloton recruiting team and/or hiring managers will be from an @onepeloton.com email address.
If you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Peloton, please email applicantaccommodations@onepeloton.com before taking any further action in relation to the correspondence.
Peloton does not accept unsolicited agency resumes. Agencies should not forward resumes to our jobs alias, Peloton employees or any other organization location. Peloton is not responsible for any agency fees related to unsolicited resumes.
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Peloton is on the lookout for a dynamic Associate Media Planner to join our Global Media Planning & Buying team right here in New York City. This exciting role entails supporting the comprehensive lifecycle of global offline media campaigns, which means that you'll have a hand in everything from strategy development to budget management, execution, optimization, and reporting. If you have a solid grasp of the offline media landscape, including areas like TV, CTV/OTT, Streaming Audio, and Podcasts, you might just be who we're searching for. You'll oversee daily budget pacing, deliver insightful performance reports, and assist in crafting both short- and long-term media testing roadmaps. Your collaborative spirit will shine as you work closely with various teams, ensuring our creative assets align with media goals and adhere to best practices. We're looking for someone with at least 2 years of offline media planning experience, strong analytical skills, and proficiency in tools like Google Suite and Excel. You'll help us continuously identify new and innovative offline marketing tactics, shaping the way Peloton engages our community. So if you're ready to make a daily impact at Peloton and contribute to our mission of inspiring fitness journeys for all, we'd love to hear from you!
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