ABM Manager
ABOUT TORCH
At Torch, we believe in the power of people. People are the heart of every success story. They collaborate to achieve ambitious things together. And they inspire others to build a better future.
We believe leadership is about driving change, not just managing it. Our coaching adapts to the organization's needs, empowering leaders to tackle today’s challenges—whether navigating AI, strengthening teams, or inspiring innovation. We focus on creating a lasting impact from day one, preparing organizations for the future.
OUR VALUES
All Torch employees are expected to reflect and enhance our company values. Click here to see a detailed list of our values.
The future is bright – We are reimagining leadership and leaning into our strengths to bring it to life
Pass the torch – Leadership is about developing others, embracing new ideas, and sharing knowledge
No one succeeds alone – We multiply our efforts by trusting each other and welcoming diverse perspectives
Change is our catalyst – We embrace change, move with speed, and shape it into something great
Lead from the inside out – Self-awareness fuels growth—personally and as leaders
THE TEAM
Under new marketing leadership, we are transforming our go-to-market approach, with Account Based Marketing being a key pillar of our FY26 strategy.
The Marketing Team is seeking an experienced ABM Manager to develop and execute our account-based marketing strategy. The ABM Manager position is fully remote, with quarterly travel for events. This role will be extremely instrumental in driving our enterprise expansion, working directly with our CMO, CRO, and their teams to create and implement targeted campaigns for key accounts.
YOUR ROLE
Strategy Development & Planning
- Design and implement comprehensive ABM strategy for target accounts
- Develop account selection methodology, tiering criteria, and key monitoring signals in partnership with sales
- Create channel strategy and tactical marketing approaches
- Integrate ABM initiatives with existing marketing programs
Program Execution
- Lead account research and insights gathering with SDR team
- Design and orchestrate multi-channel ABM campaigns
- Develop custom content strategy and execution
- Develop and optimize sales outreach sequences for different customer segments
- Develop and maintain sales pitch decks and talking points
- Plan and oversee virtual events and webinars
- Plan and oversee executive event strategy, including (Quarterly salon-style dinner series across US locations, Executive coach-led discussions, Vendor sourcing and management)
- Execute campaigns using our marketing technology stack
- Coordinate with existing agency partners for content, creative, and paid media
- Proven track record in B2B ABM strategy and execution
- Experience targeting enterprise buyers including: CHROs and L&D leaders, Functional leaders across departments (Sales, Product, Marketing, etc.)
- Experience with Marketo and Salesforce
- Strong project management capabilities
- Experience designing and managing executive-level event programs
- Demonstrated success coordinating with multiple agency partners
- Ability to travel quarterly for executive events across US and for Torch company retreats
- Experience in leadership development, coaching, HR tech, or related B2B industries
- Experience with: Intent data platforms (e.g., Bombora), Sales engagement platforms (e.g., Salesloft), LinkedIn Advertising, Google Ads
- Generous Benefits – 401K, health insurance (medical, life and disability insurance, 16 weeks paid parental leave, and your own Torch coach)
- Impactful Mission-Driven Work – Help empower a new generation of leaders to evolve as fast as the world around them
- A Team Who Walks The Walk – We understand coaching's transformative power firsthand and our internal practices are shaped by the same leadership principles we champion
- Remote-First Culture – Work from anywhere in the U.S. with unlimited FlexTime
- Competitive Compensation – Salary range of $120,000 - $145,000 plus equity options
Torch provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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Are you ready to step into an exciting role as the ABM Manager at Torch? In this remote position, you'll play a pivotal role in shaping our account-based marketing strategy as we lock arms to drive enterprise expansion. At Torch, we believe that people are at the core of all success, so your efforts in developing targeted marketing campaigns for key accounts are not only supported but celebrated. You will collaborate closely with our CMO, CRO, and their teams to ensure that our marketing initiatives align with our broader business goals. As the ABM Manager, you'll have the opportunity to design comprehensive strategies and multi-channel campaigns that resonate with enterprise buyers, fostering meaningful relationships with leaders like CHROs and L&D heads. This role demands a mix of creativity and analytical skills, as you will develop custom content strategies and optimize sales outreach sequences for varied customer segments. Plus, with your strong project management capabilities, you will oversea executive-level events and webinars, showcasing our commitment to leadership development and innovation. If you're passionate about being a part of a future-focused organization that embraces change, offers competitive compensation, and prioritizes a remote-first culture, this is your chance to make a real impact at Torch. We’re reimagining leadership and we're ready to pass the torch to someone who shares our vision.
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