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Digital Campaign Coordinator

Digital Campaign Coordinator – Townsquare Ignite

Job Overview:

  • Provide pre- and post-sale support to our Ignite Operations team with timely launch, revision and reporting responsibilities
  • Issue campaign pixels and Google Tag Manager containers for placement of campaign pixels
  • Platform transcription or line item creation in TapOrders
  • Collect campaign deliverables and communicate outstanding campaign assets required for execution
  • Create Campaign Live Confirmations, Campaign Pacing Documents and advertiser screenshot decks
  • Assist Digital Campaign Manager in creating customized reports or post-campaign analysis and providing the resources and data needed to tell a compelling story to the client, establishing Ignite as the premiere consultative digital solutions partner
  • Analyze areas within the pre and post-sale workflow that can be improved and create process enhancements; build upon best practices library
  • Quick and effective communication to internal/external stakeholders

Responsibilities:

  • Platform transcription – line item creation in TapOrders
  • Build out pixels and GTM containers for placement of campaign pixels
  • Create mocks in Facebook creative hub  
  • Submit vCreative tickets (sunset with Tap)
  • Assist in collecting campaign assets for timely launch and revision
  • Launch O&O AMPED campaigns
  • Create and Quality Assure Campaign Launch Confirmations
  • Create Client Logins for TapClicks
  • Assist in confirming live campaigns in Wide Orbit or CFMing
  • Review call logs for SEM in order to glean insight for reporting
  • Pull screenshots (currently with DB)
  • Send pacing documents
  • Assist in reporting requests
  • Oversee technical approval of proposals being built by our sales strategists
  • Give insight and suggestions for sales for ongoing campaigns based on feedback from our buyer
  • Coaches sales on crafting quality messaging for various tactics (social, SEM, programmatic, etc.)
  • Support local market as client optimizations, revisions, upsells and renewals come in from our post-sale teams.
  • Continually refine and improve continuity between all workgroups.

Additional Expectations: Participate in regular virtual team meetings with the camera on to foster stronger collaboration and engagement, ensuring active communication and connection with colleagues across departments.

Qualifications:

  • 2+ Years relevant work experience
  • Past internship experience within the marketing/advertising field welcomed, with strong interest in digital media and/or programmatic
  • Experience with Excel, PowerPoint, Word
  • Outstanding interpersonal and communication skills (verbal and written); eagerness to further develop relationship building skills
  • Natural self-starter who is motivated by curiosity and desire to help clients succeed
  • High energy, passion, accountability, creativity and teamwork mentality are a must
  • Highly organized and focused multi-tasker with strong attention to detail, analytical and project management skills, and can work independently within a team focused organization
  • Manages time; focuses on urgent and important tasks; avoids procrastination; follows up; shows strong attention to detail; meets deadlines
  • Exceptional Communicator. Experience taking the lead in interdepartmental projects
  • Actively listens; clearly and effectively conveys information; uses professional telephone skills; demonstrates effective business writing skills; shows excellent grasp of grammar
  • Exhibits good interpersonal skills; collaborates with others; maintains composure when faced with difficult situations and personalities

Benefits

  • Competitive base plus bonus plan
  • 3 Weeks PTO 
  • 9 Paid Holidays (Two personal/floating Holidays)
  • Health, Dental, Vision
  • 401(K) 
  • Company provided laptop
  • Continuous training opportunities
  • Unlimited Growth Potential - Ignite is one of our fastest growing divisions and we only promote from within!

Why Townsquare Ignite?

Townsquare Ignite is a division of Townsquare Media—the third-largest broadcasting company in the country. We help business owners reach their ideal customers with a combination of programmatic advertising, search engine marketing, and more.

Why You’ll Love Working at Townsquare Ignite

We are a team of driven individuals who push ourselves and those around us to develop personally and professionally. You can expect a dynamic and competitive work environment. To foster your success, you’ll take part in a comprehensive training program, surrounded by a positive and supportive culture that encourages everyone to develop themselves and others. We’ve had countless internal promotions, and our goal is to continue the rapid growth of our company. Whatever your professional goals, you’ll have the opportunity to make steps toward your target and take your career to new heights!

TOWNSQUARE MEDIA BROADCASTING, LLC MAINTAINS A DRUG-FREE WORKPLACE AND IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER. APPLICANTS MUST BE ELIGIBLE TO WORK IN THE U.S.

Townsquare Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Townsquare Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Townsquare Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Townsquare Media’s employees to perform their job duties may result in discipline up to and including discharge.

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Average salary estimate

$52500 / YEARLY (est.)
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$45000K
$60000K

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What You Should Know About Digital Campaign Coordinator, Townsquare Media

Are you ready to kickstart your career in digital marketing? Townsquare Ignite, located in Dubuque, Iowa, is on the lookout for a passionate Digital Campaign Coordinator to join our dynamic team! In this role, you will be the backbone of our operations, providing essential pre- and post-sale support to ensure our campaigns are executed flawlessly. You'll have the opportunity to work closely with the Ignite Operations team, launching and managing campaigns, issuing campaign pixels, and creating custom reports that tell compelling stories to our clients. We pride ourselves on fostering a collaborative environment, and as a Digital Campaign Coordinator, you'll be responsible for analyzing workflows to find areas for improvement, helping to compile campaign deliverables, and assisting in building strong relationships with our sales strategists. The role requires an eye for detail and the ability to manage multiple tasks at once, all while maintaining clear and timely communication with both internal teams and external clients. If you have a knack for digital media, a love for analytics, and a natural flair for organization, this could be the perfect fit for you. Here at Townsquare Ignite, we're committed to providing our employees with continuous training opportunities and unlimited growth potential. Join us, and let’s create some digital magic together!

Frequently Asked Questions (FAQs) for Digital Campaign Coordinator Role at Townsquare Media
What are the main responsibilities of a Digital Campaign Coordinator at Townsquare Ignite?

As a Digital Campaign Coordinator at Townsquare Ignite, your responsibilities will include providing pre- and post-sale support, launching and managing digital campaigns, and creating essential campaign documentation. You'll also issue campaign pixels and Google Tag Manager containers, collect and communicate campaign assets, and help analyze workflows for process enhancements to ensure a seamless execution.

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What qualifications do you need to become a Digital Campaign Coordinator at Townsquare Ignite?

To become a Digital Campaign Coordinator at Townsquare Ignite, you should possess at least 2 years of relevant work experience, preferably with a background in marketing or advertising. Strong skills in Excel, PowerPoint, and Word are crucial, along with outstanding communication skills. An eagerness to help clients succeed and a detail-oriented mindset are essential traits for this role.

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How can a Digital Campaign Coordinator contribute to the success of campaigns at Townsquare Ignite?

A Digital Campaign Coordinator plays a vital role in the success of campaigns at Townsquare Ignite by ensuring timely execution and effective communication. Your insights will help enhance campaign strategies, and your ability to collect and analyze data will provide valuable feedback for continuous improvement. This ensures that campaigns not only meet but exceed client expectations.

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What kind of work culture can I expect as a Digital Campaign Coordinator at Townsquare Ignite?

At Townsquare Ignite, you'll find a positive and supportive work culture that emphasizes personal and professional growth. The team is comprised of motivated individuals who encourage collaboration and innovation. Regular virtual team meetings foster strong connections, and our commitment to internal promotions ensures you have opportunities for advancement.

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What benefits does Townsquare Ignite offer to Digital Campaign Coordinators?

Townsquare Ignite offers competitive benefits including a competitive base salary plus bonuses, generous PTO, paid holidays, comprehensive health benefits, a 401(K) plan, and a company-provided laptop. Additionally, continuous training and development opportunities are available, ensuring that you can progress in your career while enjoying a healthy work-life balance.

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Common Interview Questions for Digital Campaign Coordinator
Can you describe your experience with campaign management tools as a Digital Campaign Coordinator?

When answering this question, be specific about the tools you have used in the past, such as Google Tag Manager or Facebook Creative Hub. Discuss how you utilized these tools to launch campaigns effectively, highlighting any metrics or results that underscore your capability in managing digital campaigns.

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How do you prioritize tasks when managing multiple campaigns?

Demonstrate your organizational skills by outlining your method for prioritizing tasks. You could talk about using task management tools, prioritizing deadlines, and identifying urgent tasks versus long-term goals. Make sure to mention how effective prioritization has led to successful project completions.

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How do you handle feedback from clients or team members regarding a campaign?

Discuss your approach to receiving and utilizing feedback constructively. Explain how you actively listen to concerns, adapt your strategies based on feedback, and ensure clear communication with the team to foster a collaborative atmosphere that ultimately benefits campaign outcomes.

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What strategies do you use to analyze campaign performance?

Provide insights into your analytical skills by mentioning specific metrics or KPIs you track for campaign performance. Discuss how you utilize reports to glean insights and how this information informs future campaigns, emphasizing a data-driven approach.

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Describe a successful campaign you worked on and what made it successful.

Share a specific example that illustrates your role in the campaign. Highlight your contributions, the strategies used, and the measurable success achieved. This could include increased engagement, meeting KPIs, or exceeding client expectations, showing your value as a Digital Campaign Coordinator.

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How do you ensure effective communication with team members during a campaign?

Explain your communication strategies, such as setting regular check-ins, utilizing collaboration tools, and maintaining clear documentation. Stress the importance of communication for ensuring everyone is aligned on objectives and progress throughout the campaign lifecycle.

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What motivates you to work in digital marketing?

Share your passion for digital marketing, mentioning specific aspects that excite you, such as innovation, technology, and the opportunity to help clients succeed. You might also touch on experiences that have fueled your desire to be part of this evolving field.

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How do you stay updated on the latest digital marketing trends?

Mention specific resources you use, such as blogs, webinars, or industry conferences that help you stay informed about digital marketing trends. This shows your commitment to professional growth and your proactive approach to applying new trends in your work.

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In your opinion, what is the most challenging aspect of being a Digital Campaign Coordinator?

Identify a common challenge in the role, like handling tight deadlines or managing client expectations. Discuss how you confront these challenges with problem-solving skills and a positive attitude, illustrating your resilience and adaptability.

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What role does teamwork play in your potential position as a Digital Campaign Coordinator?

Emphasize the importance of teamwork in digital marketing. Share your experiences working collaboratively with different teams and how you've found that leveraging diverse skills can lead to better campaign results. Discuss how you foster positive team dynamics for successful outcomes.

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Townsquare is not afraid to try new things and new ways of doing business. We are a non-traditional multi-media company with a vision of making the all of our media experiences integrated, thus more effective for our clients and more exciting for ...

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DATE POSTED
March 29, 2025

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