Director, Privacy Product Marketing

As the Director, Privacy Product Marketing at OneTrust, your primary responsibilities will include working alongside product management and engineering to influence the strategic product roadmap, developing comprehensive messaging and positioning frameworks, leading the end-to-end go-to-market process, creating compelling sales enablement materials, and conducting market and competitive analysis to inform your strategies. You'll also build strong relationships with customers to gather insights which can help enhance our offerings.

To qualify for the role of Director, Privacy Product Marketing at OneTrust, you will need over ten years of experience in Product Management and Marketing. Additionally, strong stakeholder management skills, a customer-centric mindset, and technical proficiency in enterprise B2B SaaS products are essential. You should be adept at data-driven decision-making and possess excellent communication skills to convey complex concepts effectively.

At OneTrust, we prioritize professional development and offer various opportunities for growth to our employees, including the Director, Privacy Product Marketing role. You'll have access to career development programs, company-supported privacy certification exam fees, and a work environment that encourages learning and improvement. Additionally, you’ll be part of a diverse and inclusive team that values your contributions and facilitates your growth.

The salary range for the Director, Privacy Product Marketing position at OneTrust varies from $180,000 to $270,000 USD annually. However, individual pay is determined by factors such as location, job-related skills, work experience, and relevant education. This role might also be eligible for bonuses, equity, and comprehensive benefits.

At OneTrust, the work culture is designed to foster collaboration, creativity, and innovation. As a Director, Privacy Product Marketing, you’ll experience a flexible working model where teamwork is emphasized through in-person gatherings and support for remote work. We aim to build a culture that promotes physical, mental, and emotional well-being, so you can accomplish your best work.

When answering this question, highlight specific products you’ve marketed and detail the strategies you employed. Emphasize your ability to translate technical concepts into customer-friendly messaging and the role that market research played in your success.

Your response should demonstrate a structured approach to go-to-market strategies. Explain the importance of aligning product features with market needs, the role of cross-functional collaboration, and the process for measuring the success of the launch activities afterward.

Use the STAR method (Situation, Task, Action, Result) to guide your story. Focus on how you gathered customer insights, presented them effectively to stakeholders, and the positive changes that ensued as a result.

Discuss specific techniques or tools you utilize for market research and competitive analysis. Mention how you stay updated with industry trends and how this information impacts your product positioning.

Talk about your experience in creating effective sales enablement materials and your approach to organizing training sessions. Highlight any metrics you’ve used to measure the effectiveness of these efforts.

Detail your approach for building customer relationships, which may include regular engagements, surveys, and feedback loops. Discuss how this helps you gather insights to shape product marketing strategies.

Explain your project management strategies, such as utilizing priority matrices or agile methodologies, to handle multiple projects simultaneously while adapting to changing circumstances.

Select a specific product launch and discuss the specific metrics of success, how you executed the marketing strategy, engaged different teams, and the final outcomes reflecting your contributions.

Demonstrate your conflict resolution skills here. Discuss how you would present data and insights to support your point of view while also being open to others’ ideas, seeking a collaborative solution.

Convey how data informs your strategies, including customer behavior analytics, product performance metrics, and market trends. Share an example where data led to a significant decision in your marketing approach.