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Digital Marketing Sales Executive

Townsquare Media Lufkin is looking for a dynamic sales executive to join our media and digital advertising team! You will be selling local advertising for our innovative stations & all of its platforms, plus programmatic digital advertising and website platforms that include development, SEO and mobilization of sites.

This role has a competitive compensation package with uncapped earning potential. If you want to grow professionally, can move at the speed of light and still have fun - Well then we want to talk to you!

Responsibilities

  • Prospect for qualified local and regional businesses; conduct thorough Customer Needs Analysis (C N A); present and close appropriate marketing solution programs. These programs may include any of Townsquare Media’s many assets for clients: Broadcast and Online radio, digital products such as display, streaming, loyalty programs, e-commerce, audience extension and digital marketing services.
  • Leverage our live event platform through sponsorship and sales programs to new and existing clients.
  • Create new relationships with local and regional businesses in our area.
  • Work with local and corporate marketing teams to develop campaign support materials.
  • Responsible to accurately project revenues, meet and exceed monthly budgets for all product lines and overachieve annual budgets.
  • Enter new customer data and other sales contract details for station clients.
  • Follow accountabilities set forth by your Sales Manager to help guide you to success achieving monthly sales quotas consistently.
  • Provide insight and value to executive management to shape the future of our organization.

Qualifications

  • Goal oriented, a strong work ethic and a strong desire to learn.
  • Previous sales experience- A history of success with customers and a proven ability to develop and grow revenue.
  • Knowledge and experience with digital media.
  • The successful candidate will be smart, curious, tenacious, entrepreneurial, independent, passionate, and enthusiastic, and work with urgency to meet deadlines.
  • Accomplished at prospecting and qualifying.
  • Ability to engage clients quickly and develop rapport, with excellent communication and problem-solving skills.
  • Associates/Bachelor’s business/marketing-related degree or equivalent experience.
  • Valid driver’s license, auto insurance, and vehicle required.

Benefits

  • Weekly, Monthly, and Quarterly contests
  • Uncapped commission potential
  • 3 weeks of Vacation Time
  • Company provided Laptop
  • Medical, Dental, and Vision Insurance
  • 401(k) Retirement Plan
  • High Energy Work Environment
  • Opportunity for Upward Mobility- The growth opportunity is great.  TSM is a fast growing public company offering unlimited earning potential to our managers and salespeople.

About Us
Townsquare is a radio, digital media, entertainment and digital marketing solutions company principally focused on being the premier local advertising and marketing solutions platform in small and mid-sized markets across the U.S. Our assets include 357 radio stations and more than 350+ local websites in 74 U.S. markets, a digital marketing solutions company (Townsquare Interactive), a proprietary digital programmatic advertising platform (Townsquare Ignite) and approximately 200 live events with over one million attendees each year. Our brands include local media assets, iconic regional and national events such as the Taste of Country Music FestivalWE FestCountry Jam, the Boise Music Festival, the Red Dirt BBQ & Music Festival and Taste of Fort Collins; and leading tastemaker music and entertainment websites such as XXLmag.comTasteofCountry.com and Loudwire.com.

TOWNSQUARE MEDIA BROADCASTING, LLC MAINTAINS A DRUG-FREE WORKPLACE AND IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER. APPLICANTS MUST BE ELIGIBLE TO WORK IN THE U.S.

Townsquare Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Townsquare Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Townsquare Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Townsquare Media’s employees to perform their job duties may result in discipline up to and including discharge.

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Average salary estimate

$62500 / YEARLY (est.)
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$45000K
$80000K

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What You Should Know About Digital Marketing Sales Executive, Townsquare Media

Are you ready to kickstart your career in digital marketing? Townsquare Media in Lufkin, TX is on the lookout for a passionate and energetic Digital Marketing Sales Executive to join our vibrant team! This isn’t just any sales role; you’ll be at the forefront of helping local businesses thrive by providing them with cutting-edge advertising solutions that include everything from programmatic digital advertising to SEO and mobile site development. We’re all about innovation, and you’ll have the chance to leverage our extensive portfolio that includes online radio and various digital marketing services to build strong relationships with our clients. This position also offers a competitive compensation package with uncapped earning potential—meaning your hard work truly pays off! You’d be responsible for conducting Customer Needs Analyses, presenting tailored marketing solutions, and exceeding your sales quotas. Join us in a fast-paced environment where your entrepreneurial spirit can soar, and know that with great potential for professional growth, you’ll never be bored here at Townsquare Media. Plus, we have fantastic incentives like contests, vacation time, medical benefits, and opportunities for upward mobility, ensuring your career growth is exciting and rewarding. If you're ready to embrace challenges and have fun while doing it, we can’t wait to meet you!

Frequently Asked Questions (FAQs) for Digital Marketing Sales Executive Role at Townsquare Media
What are the responsibilities of a Digital Marketing Sales Executive at Townsquare Media?

As a Digital Marketing Sales Executive at Townsquare Media, you'll be responsible for prospecting local businesses, conducting thorough customer needs analyses, and presenting tailored marketing solutions. You'll manage various digital and broadcast advertising assets, provide insights to executives, and ensure you meet and exceed sales quotas consistently.

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What qualifications are required for the Digital Marketing Sales Executive position at Townsquare Media?

To qualify for the Digital Marketing Sales Executive role at Townsquare Media, candidates should possess previous sales experience, a strong work ethic, and a desire to learn. Knowledge of digital media is crucial, alongside excellent communication skills. An Associates or Bachelor’s degree in business or marketing is also preferred.

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How do commissions work for Digital Marketing Sales Executives at Townsquare Media?

Townsquare Media offers an uncapped commission structure for their Digital Marketing Sales Executives. This means that the more you sell, the more you earn, providing significant financial incentives for high-performing employees to excel in their roles.

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What benefits can Digital Marketing Sales Executives expect at Townsquare Media?

Digital Marketing Sales Executives at Townsquare Media can enjoy several benefits, including three weeks of vacation time, weekly and quarterly contests, medical, dental, and vision insurance, a 401(k) retirement plan, and the opportunity for upward mobility within a fast-growing company.

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Is previous experience in digital marketing necessary for the Digital Marketing Sales Executive position at Townsquare Media?

While previous experience in digital marketing is highly beneficial for the Digital Marketing Sales Executive position at Townsquare Media, candidates who possess a strong sales background and a keen willingness to learn about digital media can also be considered.

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Common Interview Questions for Digital Marketing Sales Executive
How do you approach prospecting for new clients as a Digital Marketing Sales Executive?

An effective approach could be starting by identifying local businesses that align with your target market. Building connections through networking events, leveraging social media, and creating tailored outreach strategies can demonstrate your initiative and understanding of their needs.

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Can you describe a successful sales pitch you delivered previously?

When discussing a successful sales pitch, focus on the details of your preparation, how you personalized your solution based on the client’s needs, and the positive outcome that followed. This showcases your ability to connect and give value to customers.

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What is your strategy for handling objections from clients?

Handling objections starts with active listening; understand the client's concerns fully. Then, respond with solutions equipped with data or examples. It’s vital to keep a positive tone and show that you’re here to help solve their problems.

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How familiar are you with digital marketing tools and strategies?

Demonstrate your familiarity by discussing specific platforms or tools you’ve used, like CRM software for managing customer relationships or analytics tools to track campaign performance. Also, show your eagerness to keep learning about emerging trends in digital marketing.

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What motivates you in a sales role?

Share what drives you, whether it’s achieving targets, the thrill of closing deals, building relationships with clients, or contributing to a team. Tailoring your motivation towards the success of others can also resonate well.

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Describe a time when you worked as part of a team to reach a sales goal.

Use the opportunity to highlight your teamwork skills. Discuss how you collaborated with colleagues, how tasks were divided, and how your combined efforts led to successfully reaching or exceeding the sales goal.

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How do you stay up to date with industry trends relevant to digital marketing?

Talk about your commitment to continuous learning—mention following industry blogs, attending webinars, or certifications you’ve pursued. This shows you take initiative to remain knowledgeable and effective in your role.

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What role do you think creativity plays in sales?

Creativity is essential in differentiating your approach and crafting unique solutions for clients. Discuss how thinking outside the box can help in presentations and help you appeal particularly to clients' interests.

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How do you prioritize your tasks in a fast-paced sales environment?

Prioritization can be handled by identifying urgent tasks that have a high impact on sales or client relationships. Using project management tools or calendars can help keep track of deadlines effectively.

Join Rise to see the full answer
Why do you want to work as a Digital Marketing Sales Executive at Townsquare Media?

Express genuine interest in Townsquare Media’s mission as a leading local advertising and marketing solutions provider. Highlight your alignment with the company’s values and your passion for helping clients achieve their marketing goals.

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Townsquare is not afraid to try new things and new ways of doing business. We are a non-traditional multi-media company with a vision of making the all of our media experiences integrated, thus more effective for our clients and more exciting for ...

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DATE POSTED
March 21, 2025

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