Technical Sales Manager

As a Technical Sales Manager at our Dallas-based company, you'll be responsible for various tasks including business development and sales of laser scanning products, consulting with clients, demonstrating applications, and providing technical support. Your role is pivotal in building relationships with customers and identifying solutions for their technical challenges.

To qualify for the Technical Sales Manager position, candidates should have a University or College degree in a technical field, or equivalent experience. You'll also need significant experience in a technical sales capacity, strong hands-on technical abilities, and familiarity with CAD and laser scanning applications.

Essential skills for a successful Technical Sales Manager include a hunter mentality, excellent interpersonal and communication skills, the ability to motivate others, a proactive approach to lead generation, and proficiency with CRM applications like ZoHo. Additionally, experience in cold calling and relationship-building with key decision-makers is crucial.

The work environment for a Technical Sales Manager is virtual, allowing for flexibility and the use of advanced technology to communicate effectively with the team. You will have access to company-supplied resources, including CRM tools, and the opportunity to travel to customer sites up to 25% of your work time for sales and training.

The salary range for a Technical Sales Manager is between $40,000 - $50,000 per year, supplemented by an uncapped commission plan. This means that your earnings can significantly increase based on your performance and sales achievements, making it a rewarding opportunity.

In technical sales, effective business development begins with understanding the client's needs and the specific solutions we offer. I typically start by researching potential clients and industries, nurturing relationships through consistent outreach, and setting up meetings to discuss their challenges. Tailoring my communication to demonstrate how our products can solve their issues is vital.

I have extensive experience using CRM software like ZoHo, where I manage the sales pipeline from lead generation to closing deals. I utilize CRM to track customer interactions, analyze data for insights, and streamline communication with the team, ensuring no lead falls through the cracks.

I have a solid background working with laser scanning applications for various projects. My experience includes conducting demonstrations for clients, showcasing how the technology works, and discussing its benefits. I also provide technical support and solutions to help customers use these applications effectively in their operations.

For cold calling, I begin with thorough research on the business to tailor my approach. I focus on establishing a connection by highlighting relevant pain points and aligning our solutions to their needs. I maintain a persistent yet friendly demeanor, seeking to build rapport while being respectful of their time.

When faced with objections, I listen carefully to the customer’s concerns, validate their feelings, and respond with well-researched insights. I aim to address their doubts directly and provide examples or case studies that demonstrate how others have benefited from our solutions, helping them see the value.

I prioritize building strong, long-term relationships with clients by being approachable, responsive, and genuinely interested in their success. Regular follow-ups, personalized communication, and understanding their unique needs help me establish trust and become a reliable advisor rather than just a salesperson.

I prioritize leads based on several factors, such as their potential value, the urgency of their needs, and their decision-making authority. Using the CRM, I assess engagement levels and follow up with high-priority leads promptly, ensuring that I focus my efforts where they will be most impactful.

Key metrics I track include the number of leads generated, conversion rates, the average time to close a deal, and overall sales revenue. Analyzing these metrics allows me to identify areas for improvement, optimize my strategy, and drive better performance moving forward.

To demonstrate a laser scanning service, I would start by preparing a relevant case study that showcases the application and benefits of the technology. During the demo, I ensure to engage the client by showing them how the system operates in real-time and addressing any questions that arise, highlighting the unique advantages it offers.

My motivation stems from the challenge of uncovering solutions for clients and seeing the direct impact of my efforts on their business. I thrive on the thrill of closing deals and the satisfaction derived from forging lasting relationships. Continuous learning and achieving personal and team goals keep me driven in this dynamic environment.