Associate Account Executive, SMB

As an Associate Account Executive at Truckstop, your primary responsibilities include prospecting and engaging leads through various channels, including phone and email, to identify decision-makers and understand their business challenges. You will also build and manage a sales pipeline, conduct virtual product demonstrations tailored to the SMB Broker audience, and collaborate with team members to support sales initiatives and revenue growth.

The Associate Account Executive position at Truckstop typically requires a Bachelor’s degree in business administration, sales, or a related field, although it’s preferred but not mandatory. A background in sales (0-2 years) is beneficial, along with strong communication and interpersonal skills. Familiarity with CRM systems like Salesforce.com and an interest in the freight and logistics industry can give you an edge!

An understanding of customer needs is crucial, and you’ll stay informed about industry trends propelling your conversations forward.

At Truckstop, training for an Associate Account Executive includes product knowledge, industry insights, and sales techniques such as consultative selling and virtual demonstrations. You'll also have the chance to collaborate with experienced colleagues, participate in shadowing opportunities, and receive ongoing support and feedback to help you thrive in your new role.

The work environment at Truckstop is vibrant, collaborative, and driven by a One Team mentality. You’ll be part of a passionate group committed to each other’s success while maintaining high professional standards. Our culture values authenticity, fostering an atmosphere where you can thrive and develop your sales skills in a supportive setting.

Prospecting for an Associate Account Executive is about research and outreach. I focus on identifying key decision-makers, understanding their pain points, and initiating conversations through personalized emails or calls. I always ensure I quickly follow up on any leads to increase my chances of conversion.

In my previous role, I closed a significant sale by first building a strong relationship with the client. Understanding their needs allowed me to tailor my presentation effectively, resulting in a favorable response. It’s about demonstrating how your product can solve their specific problem and adding genuine value.

I have experience using Salesforce.com and Salesloft, managing customer interactions and sales activities efficiently. Being organized in a CRM system helps me track my progress, forecast sales, and enhance my customer relationships.

I stay motivated by setting personal goals, celebrating small achievements, and continuously focusing on growth. I find that a positive mindset coupled with learning from every experience fuels my drive to succeed in sales.

Building rapport with clients begins with active listening—understanding their needs and showing empathy. I also strive to maintain consistent communication and provide value, whether through industry insights or tailored product solutions to foster trust and long-term relationships.

Handling objections is about understanding the underlying concerns and addressing them head-on. I listen carefully, validate their concerns, and provide relevant information or solutions that demonstrate how our products can meet their needs effectively.

I've conducted several virtual product demonstrations, tailoring them to address the specific needs of the audience. I focus on engaging the client with interactive features and ensuring they understand the benefits of our offerings. Feedback during these demos guides the conversation for a more productive discussion.

I’ve researched the freight and logistics industry extensively, learning about market trends, challenges, and opportunities. This knowledge helps me communicate effectively with clients and position Truckstop’s solutions to meet their unique business needs.

In a busy sales environment, I prioritize tasks based on urgency and potential impact on my sales goals. I keep a detailed schedule and regularly review my pipeline to ensure I focus on high-priority leads while not neglecting follow-ups that could lead to conversions.

I believe my strong communication skills, eagerness to learn, and ability to adapt to fast-paced environments make me a great fit for the Associate Account Executive role at Truckstop. I align well with your One Team mindset and am excited about contributing to a company dedicated to both its clients and employees.