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Director Business Development - APAC

TrustYou is a leading AI-driven hospitality platform dedicated to transforming guest experiences and empowering businesses to thrive. With a multicultural team of over 150 professionals working remotely across the globe, we are on a mission to help companies grow by achieving customer excellence. 


At TY, our culture continually evolves and is shaped by the people who work here.  We embrace an open feedback culture, focusing on continuous improvement and customer excellence.


Every team member's unique voice contributes to our collective success, fostering an environment where we test, learn, and improve together.


Our products enable our customers to make guests happier, increase customer lifetime value and save unnecessary costs.


Customer Experience Platform (CXP): AI-powered insights for exceptional guest experiences. Improve service quality based on surveys and reviews across the web, respond to all feedback with the help of AI, and market your reputation.


Customer Data Platform (CDP): AI-powered customer data management for more direct bookings. Merge and master customer data, manage consent, and transform insights into effective marketing, personalized journeys, and higher lifetime value.


AI Agents: Intelligent, always-on agents that boost productivity and reduce operational costs. Available 24/7, they provide instant, personalized recommendations, answer inquiries, and optimize direct booking conversions.


Learn more about TrustYou at www.trustyou.com


If you share our passion for customer happiness and believe in the power to make an impact, you're in the right place. Join us in our mission to revolutionize the hospitality industry through innovation and excellence.


Position: Director Business Development - APAC (m/f/d)

Location of the role: SIngapore (Remote)


As the Director Business Development APAC you are responsible for generating revenue through sales of our hospitality software and strategically managing the enterprise sales efforts to maximize revenue within the APAC region.


In your role, you will make an impact by….
  • Strategically managing efforts to exceed goals and quotas, building a key, sustainable pipeline to help drive new business
  • Managing the full sales cycle, writing and negotiating proposals for clients
  • Creating awareness of TrustYou’s products and establish TrustYou as the market leader in your designated sales area
  • Attending tradeshows and other relevant industry events in the APAC region
  • Updating all sales prospecting notes and client outreach activities into company CRM system Salesforce
  • Informing existing clients about new features and products of TrustYou's product roadmap


You are a perfect fit, if you have…
  • Distinctive sales experience within the hospitality industry
  • Experienced in selling SaaS
  • Self starter and hands-on mentality
  • Skilled at establishing strong professional relationships with customers on different levels
  • Ability to thrive under pressure
  • Strong contract negotiation and closing skills
  • Salesforce.com experience preferred
  • Willingness to travel


And most importantly, what's in it for you...
  • Working in a global, diverse, and collaborative team 
  • Flexible working hours allowing you the freedom to shape your work-life
  • Remote-friendly environment and budget for home office equipment 
  • On-going career development, training, and coaching
  • Six days for learning & development 
  • Celebrate in style at our team events (in-person and virtually) 
  • Social benefits and perks based on location 


P.S. TrustYou is an equal-opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees regardless of gender, background, religion, orientation, age, or ability.


If you are excited about this opportunity, join us! We look forward to your application and getting to know you.

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CEO of TrustYou
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Benjamin Jost
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What You Should Know About Director Business Development - APAC, TrustYou

At TrustYou, we're breaking new ground in the hospitality industry, and we're on the lookout for a dynamic Director of Business Development - APAC to join our vibrant team in Singapore. Imagine being part of a multicultural team of over 150 remote professionals, all committed to transforming guest experiences through our AI-driven hospitality solutions. In this role, you’ll be at the forefront of driving revenue growth by strategically managing our enterprise sales efforts in the APAC region. You'll build a sustainable pipeline while rigorously managing the complete sales cycle, from writing and negotiating proposals to sealing deals with clients. Your ability to create awareness of TrustYou’s exceptional products will help us establish our brand as a market leader across the region. Being a part of our team means attending industry events and tradeshows, where you’ll get to showcase our innovative solutions. With a strong emphasis on continuous improvement, you'll update your sales prospecting activities in Salesforce, ensuring our CRM reflects your dedicated efforts. If you have a background in hospitality sales, SaaS experience, and a knack for building professional relationships, we want to hear from you! The role is remote friendly, boasts flexible hours, and offers a budget for your home office setup. Plus, you'll have ample opportunities for career development and personal growth. Join us as we strive to make every guest experience exceptional and elevate the hospitality industry together!

Frequently Asked Questions (FAQs) for Director Business Development - APAC Role at TrustYou
What are the typical responsibilities of the Director Business Development - APAC at TrustYou?

As the Director of Business Development - APAC at TrustYou, you will be responsible for generating revenue through the sales of our innovative hospitality software. This includes managing the entire sales cycle, from prospecting and writing proposals to negotiating and closing deals. You will also lead efforts to create brand awareness in your sales area, connect with clients to inform them about new features, and attend industry events to represent TrustYou and its products.

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What qualifications are required for the Director Business Development - APAC position at TrustYou?

To be considered for the Director Business Development - APAC role at TrustYou, you should have distinctive sales experience within the hospitality industry, preferably in SaaS sales. A self-starter attitude and the ability to build strong professional relationships with customers at various levels are essential. Additionally, strong negotiation skills and familiarity with Salesforce.com are preferred.

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What opportunities for career development are available for the Director Business Development - APAC at TrustYou?

At TrustYou, the Director Business Development - APAC will benefit from ongoing career development and training opportunities. We provide resources that help you enhance your skills and advance your career, including six dedicated days each year for learning and development that you can utilize for personal growth or professional training.

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What kind of work environment can the Director Business Development - APAC expect at TrustYou?

TrustYou offers a global, diverse, and inclusive work environment. As the Director Business Development - APAC, you'll enjoy flexible working hours that allow you to balance your work-life effectively. Our remote-friendly culture means you can work from anywhere while also having a budget for home office equipment to ensure you are set up for success.

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How does TrustYou support a culture of diversity and inclusion for the Director Business Development - APAC position?

TrustYou is committed to creating an inclusive workplace for all employees, regardless of gender, background, religion, orientation, age, or ability. The company promotes a culture that celebrates diversity and encourages diverse perspectives, ensuring that as the Director Business Development - APAC, you will be part of a welcoming and supportive team.

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Common Interview Questions for Director Business Development - APAC
Can you describe your experience in SaaS sales relevant to the Director Business Development - APAC role?

In preparing your response, highlight specific achievements in your previous sales roles, emphasizing metrics such as revenue growth and the size of accounts managed. Discuss how you successfully navigated challenges and your approach to building customer relationships.

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How would you strategically develop a sales pipeline for TrustYou in the APAC region?

Discuss your method for analyzing market trends, identifying key potential clients, and leveraging networking opportunities. Explain how you would align the sales strategy with TrustYou’s goals to exceed quotas and enhance customer experiences.

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What strategies would you implement to inform clients about new features at TrustYou?

Share ideas about regular communication, such as personalized emails and webinars, that can help educate clients on new features. Highlight the importance of understanding customer needs and feedback to tailor your approach.

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How do you handle objections during the sales process?

Illustrate your experience in dealing with common objections and demonstrate your skills in active listening and empathy. Explain how you would present solutions that address client concerns, leveraging TrustYou’s unique selling propositions.

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Can you tell us about a time when you exceeded sales targets in a previous role?

Be prepared to share a specific example, illustrating your strategic planning, execution, and the ultimate results. Focus on the importance of teamwork and collaboration in achieving success.

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What role does technology play in your sales process?

Discuss your familiarity with CRM tools like Salesforce, automation platforms, and data analytics. Emphasize how these technologies help you streamline operations, track leads, and better understand customer behavior.

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How do you prioritize your sales activities?

Explain how you evaluate potential leads based on factors such as revenue potential, alignment with TrustYou’s services, and existing relationships. Share your time management techniques to ensure high-value activities take precedence.

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What does customer success mean to you in your role?

Articulate your belief that customer success is about understanding client needs and ensuring they gain value from TrustYou's products. Discuss the importance of follow-up communication and ongoing support.

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How would you utilize industry events to benefit TrustYou’s sales efforts?

Demonstrate your understanding of the importance of networking at industry events. Discuss how you would represent TrustYou, engage with potential clients, and gather market insights to inform sales strategies.

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What motivates you to work in sales, particularly in the hospitality sector?

Reflect on your passion for enhancing guest experiences and your desire to contribute to meaningful customer relationships. Your answer should resonate with TrustYou’s mission and values.

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TrustYou, the world’s largest guest feedback platform, is on a mission to improve the travel experience. The company works with hotels, destinations, and travel websites to make that happen. We analyze hundreds of millions of travel reviews scatte...

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DATE POSTED
March 8, 2025

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