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Ticket Marketing Manager

We are Two Circles. We are a Sports & Entertainment Marketing business. We grow audiences and revenues. We do that by knowing fans best. We work with clients to help them understand & influence what their fans are doing – the way fans spend their money, the events that fans attend, the channels fans respond to, the content fans watch and more. And we use the understanding this gives us to help our clients grow. Grow their audiences and grow their revenues - both direct to consumer and business to business revenues. Our platforms and services are trusted by over 900 clients globally, including the English Premier League, Red Bull, UEFA, VISA, the NFL, Nike and Amazon. We are almost 1000 people, based out of 14 offices, and we deliver work for sports and entertainment businesses of all shapes and sizes all over the world.

Scope of Role

We are seeking a strategic and results-driven Ticket Marketing Manager to manage the delivery of a multi-channel marketing plan for a key Two Circles client. This client is delivering one of the most exciting, major sports events on the planet, and this role will operate as part of a team working solely on this program. This role requires a candidate with proven Marketing experience that is a strong communicator and willing to work across functional areas to deliver a marketing vision to ensure the successful attainment of client objectives. Spanish language would be useful, but not essential.

Key Responsibilities

  • Support the development and execution of multi-channel marketing campaigns to promote a major event ticketing program (no prior ticketing experience required)
  • Lead cross-functional marketing initiatives across digital, social, experiential, and traditional media to build anticipation for a globally renowned, major sporting event
  • Collaborate with internal creative and digital marketing teams to develop compelling storytelling, visuals, and campaign assets.
  • Leverage data insights and analytics to optimize campaign performance and audience engagement
  • Develop targeted audience engagement strategies to connect with fans and stakeholders of a major sporting event
  • Manage a master marketing calendar and align with key functional areas including ticketing, marketing, creative and technology 
  • Support the successful delivery of event activations at sporting and cultural events in Los Angeles
  • Collaborate with community impact teams to drive awareness and participation of a major sporting event

 

Qualifications & Experience

  • 3+ years of experience in marketing, or sports/events marketing (preferably with major events, sports properties, or global brands)
  • Strong project management skills and collaborator with the ability to coordinate multiple stakeholders
  • Experience working with creative and digital media teams
  • High level of attention to detail and consistency
  • Exceptional communication and interpersonal skills for effective stakeholder engagement
  • Experience managing in-person events
  • Must be available to work occasional evenings and weekends to support activation events
  • Preferred, but not required: Bilingual in English and Spanish

Requirements

  • Must have a valid US driving license
  • Must be willing to work on client site up to 4 days per week (Downtown LA)

 

Two Circles is committed to creating a diverse environment and is proud to be an equal opportunities employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

We value and want to have all types of candidates apply for roles at Two Circles. Therefore, we would love for you to fill out the Equality & Diversity Monitoring Form as part of your application. This form does not ask for your name or information that would make you personally identifiable.

Average salary estimate

$70000 / YEARLY (est.)
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$60000K
$80000K

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What You Should Know About Ticket Marketing Manager, Two Circles

Join Two Circles as a Ticket Marketing Manager and dive into the exhilarating world of sports and entertainment marketing! At Two Circles, we pride ourselves on our expertise in understanding fan behavior and driving audience engagement for some of the biggest names globally, including the English Premier League and Nike. In this pivotal role, you'll spearhead marketing efforts for a major sporting event, creating and executing multi-channel campaigns that excite and engage fans. Collaborating with our talented teams, you'll develop compelling narratives and visuals that resonate across digital and traditional platforms. Your strategic mindset and project management skills will be key as you coordinate marketing initiatives, align with various stakeholders, and optimize performance through insightful data analysis. While knowledge of ticketing is a plus, it’s your marketing prowess and enthusiasm for sports that will truly shine in this position. Spanish language skills are a nice bonus but not a dealbreaker. If you're ready to help amplify a globally recognized event and create unforgettable experiences, we want to hear from you! Come be part of a company that values diversity and fosters a collaborative, engaging environment, all while delivering exceptional results for our clients.

Frequently Asked Questions (FAQs) for Ticket Marketing Manager Role at Two Circles
What are the main responsibilities of a Ticket Marketing Manager at Two Circles?

The Ticket Marketing Manager at Two Circles is responsible for leading the development and execution of multi-channel marketing plans for major sports events. This includes creating strategic campaigns, collaborating with creative teams to produce engaging content, managing a marketing calendar, and utilizing data analytics to optimize audience engagement and campaign performance.

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What qualifications do I need to apply for the Ticket Marketing Manager position at Two Circles?

To apply for the Ticket Marketing Manager position at Two Circles, candidates should have a minimum of 3 years of marketing experience, preferably in sports or events marketing. Strong project management skills, exceptional communication abilities, and experience in working with creative teams are essential. Bilingual skills in English and Spanish are preferred but not mandatory.

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Does Two Circles require prior ticketing experience for the Ticket Marketing Manager role?

No prior ticketing experience is required for the Ticket Marketing Manager role at Two Circles. The focus is on strong marketing capabilities, creativity, and the ability to manage multi-channel campaigns effectively.

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What does the work environment look like for the Ticket Marketing Manager at Two Circles?

The Ticket Marketing Manager at Two Circles will primarily work on-site in Downtown LA, engaging with cross-functional teams to drive marketing initiatives for major events. The environment encourages collaboration and creativity, with opportunities to work on exciting projects that impact fans globally.

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Are there any special working hours expected for the Ticket Marketing Manager at Two Circles?

Yes, as a Ticket Marketing Manager at Two Circles, you should be prepared to work occasional evenings and weekends to support activation events, which are integral to the successful marketing of major sporting events.

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Common Interview Questions for Ticket Marketing Manager
Can you describe a successful marketing campaign you've led?

When answering this question, you should focus on the objectives, strategies implemented, challenges faced, and the measurable results achieved. Highlight any specific tools or data analyses used to optimize the campaign. This showcases your experience and ability to handle various marketing aspects.

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How do you prioritize competing deadlines in your marketing projects?

Discuss your project management strategies, emphasizing how you assess urgency and impact. Mention any tools you use to track progress and effectively communicate with stakeholders to manage expectations and maintain quality deliverables.

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What role does data analytics play in your marketing strategies?

Explain how you utilize data analytics to inform and guide your marketing decisions, from audience targeting to campaign adjustments. Providing a concrete example of how data changed a course of action will strengthen your answer.

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How do you ensure effective communication and collaboration when working with cross-functional teams?

Highlight your interpersonal skills and methods for maintaining clear communication, such as regular check-ins, using collaborative tools, and establishing common goals among team members. Illustrate this with a specific scenario where you successfully navigated team dynamics.

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What strategies would you use to engage fans across different channels?

Discuss your multi-channel approach and how you tailor messaging for different platforms. Mention any innovative ideas you've implemented before or draw from insights on fan behavior to emphasize your understanding of audience engagement.

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Can you share an experience where you had to adapt your marketing strategy mid-campaign?

Provide a situation where you faced unforeseen challenges and how you adjusted your strategies accordingly. Focus on your analytical skills to reassess the situation and implement a course correction successfully.

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How do you manage stakeholder expectations during a major event?

Discuss your communication style and processes for keeping stakeholders informed and engaged. Explain how you align project goals with their expectations from the outset to create transparency and trust.

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What techniques do you use for storytelling in marketing?

Share your approach to creating compelling narratives that resonate with your audience. You may reference specific examples of how storytelling has enhanced engagement in past campaigns and the elements you consider crucial for success.

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What experience do you have in managing event activations?

Describe your experience in overseeing event activations, focusing on your role in planning, logistics, and execution. Highlight any challenges faced and how your teamwork and leadership contributed to successful outcomes.

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Why do you want to work at Two Circles as a Ticket Marketing Manager?

Show your enthusiasm for the role and the company by discussing your admiration for their work in sports marketing, their values, and how their goals align with your personal career aspirations. This personal connection will help convey your passion for the position.

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Two Circles operates as a sports marketing agency. The companys services include understanding customers, solving complex customer-relationship management problems, and sponsorship, driving experience & revenue through technology tools, data manag...

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Full-time, on-site
DATE POSTED
March 28, 2025

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