User Acquisition Manager (Meta Ads)

As a User Acquisition Manager at our company, your primary responsibilities include overseeing Meta Ads campaigns, optimizing performance, setting up accounts and analytics, collaborating with creative teams, and analyzing A/B tests for effective campaign scaling. You'll play a crucial role in our user acquisition strategy across key international markets.

To be a successful User Acquisition Manager at our Kyiv office, you should have at least 2 years of experience in User Acquisition or Performance Marketing, proven hands-on experience with Meta Ads, and strong analytical skills using tools such as Tableau. A solid background in managing large budgets in Tier 1 markets and proficiency in A/B testing is also required.

As a User Acquisition Manager, you have ample career development opportunities. Our company is committed to fostering growth, with a culture that encourages advancement; in fact, 70% of our leaders have risen from internal roles. You will have access to performance-oriented reviews, Individual Development Plans (IDPs), and reimbursement for training and courses.

Collaboration is key for the User Acquisition Manager role. You will work closely with the Conversion Rate Optimization (CRO), Analytics, Product, and B2B teams to synchronize data, integrate offers, and share insights that inform and enhance our marketing strategies.

A User Acquisition Manager at our company enjoys numerous benefits, including 20 paid vacation days, 15 sick days, comprehensive medical insurance, and reimbursement for sports and equipment. We also offer a comfortable working environment, options to work remotely, and modern equipment. Moreover, we support our employees' growth through corporate libraries, knowledge-sharing events, and more.

In discussing your experience with Meta Ads, focus on specific campaigns you've managed, the goals you set, and the strategies you employed. Share examples of how you optimized performance through A/B testing and other analytical methods to demonstrate your hands-on skills.

When answering this question, describe your step-by-step approach to obtaining necessary permissions, managing access, and ensuring compliance with Meta’s policies, emphasizing your communication with support teams and your attention to detail.

You can discuss specific tools you've used, like Tableau or similar programs, and explain how you set up analytics, tracked key metrics, and made data-driven decisions to boost campaign results.

When responding to this question, be sure to highlight your methodology in conducting A/B tests, what factors you measured (like creatives or audience targeting), and how you analyzed the outcomes to inform future campaigns.

In your answer, narrate a specific campaign that posed challenges, what actions you took to optimize it, and the positive results achieved. This can include metrics, ROI, or improvements in user acquisition.

Describe your approach to collaboration, emphasizing your ability to provide clear briefs to designers and copywriters, your willingness to incorporate feedback, and your strategies for fostering smooth communication throughout the creative process.

Discuss techniques you employ for scaling campaigns, such as increasing budgets on winning ads, expanding audience targeting, or applying learnings from successful tests to new initiatives, to showcase your strategic thinking.

You can mention your sources for staying updated, like industry blogs, webinars, or conferences, and emphasize your commitment to continual learning, showing that you're proactive in adapting to new trends.

Be genuine in your response; cite specific aspects of our company culture, product vision, and growth opportunities that excite you, thereby aligning your personal and professional goals with ours.

In your response, reflect on your insights regarding audience targeting, the quality of ad creatives, and the importance of constant testing and optimization, reinforcing your understanding of effective user acquisition strategies.