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Communications/Social Media Specialist (Anesthesia) - 40 hours, days image - Rise Careers
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Communications/Social Media Specialist (Anesthesia) - 40 hours, days

Are you an internal caregiver, student, or contingent worker/agency worker at UMass Memorial Health? CLICK HERE to apply through your Workday account.

Exemption Status:

Exempt

Schedule Details:

Monday through Friday

Scheduled Hours:

8AM-4:30PM

Shift:

1 - Day Shift, 8 Hours (United States of America)

Hours:

40

Cost Center:

34000 - 1035 Anesthesiology Admin

This position may have a signing bonus available a member of the Recruitment Team will confirm eligibility during the interview process.

Everyone Is a Caregiver

At UMass Memorial Health, everyone is a caregiver – regardless of their title or responsibilities. Exceptional patient care, academic excellence and leading-edge research make UMass Memorial the premier health system of Central Massachusetts, and a place where we can help you build the career you deserve. We are more than 16,000 employees, working together as one health system in a relentless pursuit of healing for our patients, community and each other. And everyone, in their own unique way, plays an important part, every day.

Under the direction of the Department Chair, Department Administrator, Vice Chairs, or their designees, the Communications/Social Media Specialist develops and executes department-wide online and print communications strategies. This role is responsible for creating content, organizing information to facilitate effective communication across, and managing the department’s web design and social media presence.

I. Major Responsibilities:

1.    Internal and External Communications
•    Develop and manage department-wide newsletters and communication channels to ensure consistent messaging.
•    Draft, edit, and distribute content while proactively engaging with divisions for relevant updates.
2.    Content Development and Editorial Oversight
•    Serve as the editor for department communications, overseeing copywriting, editing, production, and distribution.
•    Ensure all content aligns with the department’s branding, tone, and strategic objectives.
3.    Media and Public Relations Support
•    Collaborate with the corporate Public Relations Department to develop press releases and visibility campaigns.
•    Provide media support when necessary to enhance department’s public presence.
4.    Website and Intranet Management
•    Design, maintain, and enhance the department’s public-facing website and internal intranet portal.
•    Work closely with the Information Systems web development team to implement updates and improvement.
5.    Social Media Strategy and Management
•    Develop and execute a cohesive social media strategy to engage faculty, staff, alumni, and the public.
•    Manage daily operations of social media platforms, including Facebook, Twitter, YouTube, and LinkedIn.
•    Monitor performance metrics, analyze engagement data, and adjust strategies for maximum impact.
•    Develop, maintain, and enforce web policies in collaboration with departmental leadership.
6.    Presentation and Multimedia Development
•    Create visually compelling presentations for departmental leadership.
•    Utilize Microsoft PowerPoint, Visio, and other multimedia tools to enhance reports and communication materials.
7.    Compliance
•    Ensure all communications align with departmental policies, branding guidelines, and regulatory requirements.
8.    Standard Staffing Level Responsibilities
•    Complies with established departmental policies, procedures and objectives.
•    Attends variety of meetings, conferences, seminars as required or directed.
•    Demonstrates use of Quality Improvement in daily operations.
•    Complies with all health and safety regulations and requirements.
•    Respects diverse views and approaches, and contributes in maintaining an environment of professionalism, tolerance, civility and acceptance toward all employees, patients and visitors.
•    Maintains, regular, reliable, and predictable attendance.
•    Performs other similar and related duties as required or directed.
All responsibilities are essential job functions.

II. Position Qualifications:

License/Certification/Education:
Required:
1.    Bachelor’s degree in Business Administration, Communications, Marketing, or a related field.
Preferred:
1.    Certifications in Web Design, Digital Marketing, or Social Media Management.
Experience/Skill:
Required:
1.    Minimum of 2 years of experience in communications, marketing, or social media management.
2.    Proven ability to build and manage social media platforms for organizations.
3.    Strong writing, editing, and proofreading skills.
4.    Proficiency in website content management and design.
5.    Excellent organizational, interpersonal skills, and project management skills.
6.    Ability to manage multiple projects and meet deadlines.

Preferred:
1.    Experience in healthcare communications or marketing.
2.    Knowledge of HTML, WordPress, or other content management systems.
3.    Familiarity with Adobe Creative Suite, Canva, or other design tools. 

Unless certification, licensure or registration is required, an equivalent combination of education and experience which provides proficiency in the areas of responsibility listed in this description may be substituted for the above requirements.

IV.     Physical Demands and Environmental Conditions:
Work is considered sedentary. Position requires work indoors in a normal office environment.

 

III. Physical Demands and Environmental Conditions:

Work is considered sedentary.  Position requires work indoors in a normal office environment.
 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

We’re striving to make respect a part of everything we do at UMass Memorial Health – for our patients, our community and each other. Our six Standards of Respect are: Acknowledge, Listen, Communicate, Be Responsive, Be a Team Player and Be Kind. If you share these Standards of Respect, we hope you will join our team and help us make respect our standard for everyone, every day.

As an equal opportunity and affirmative action employer, UMass Memorial Health recognizes the power of a diverse community and encourages applications from individuals with varied experiences, perspectives and backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, gender identity and expression, protected veteran status or other status protected by law.

If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at talentacquisition@umassmemorial.org. We will make every effort to respond to your request for disability assistance as soon as possible.

Average salary estimate

$60000 / YEARLY (est.)
min
max
$55000K
$65000K

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What You Should Know About Communications/Social Media Specialist (Anesthesia) - 40 hours, days, ummh

Are you passionate about communications and social media, especially in the healthcare field? UMass Memorial Health is on the lookout for a talented Communications/Social Media Specialist (Anesthesia) to join our dynamic team in Worcester, MA. In this pivotal role, you’ll be responsible for creating and managing effective online and print communications strategies that engage both internal and external audiences. With a Monday through Friday schedule and a supportive work environment, your day will involve drafting newsletters, editing content, and collaborating with the Public Relations Department on visibility campaigns. You'll also manage the department's social media accounts and website, ensuring that our messaging aligns with our branding and strategic goals. If you thrive in a fast-paced setting and have at least two years of experience in communications, marketing, or social media management, this could be the perfect opportunity for you. Join us as we work together to provide exceptional care and build a community that values respect and collaboration. Plus, you might be eligible for a signing bonus! Let's make a difference together, one post at a time!

Frequently Asked Questions (FAQs) for Communications/Social Media Specialist (Anesthesia) - 40 hours, days Role at ummh
What are the responsibilities of the Communications/Social Media Specialist at UMass Memorial Health?

The Communications/Social Media Specialist at UMass Memorial Health is responsible for developing and executing communications strategies, managing newsletters, and creating engaging content. This role involves social media management, website oversight, and collaborating with the PR team to enhance the department's public presence.

Join Rise to see the full answer
What qualifications do you need for the Communications/Social Media Specialist position at UMass Memorial Health?

UMass Memorial Health requires a Bachelor's degree in Business Administration, Communications, Marketing, or a related field along with at least two years of experience in communications or social media management. Preferred qualifications include certifications in web design or digital marketing, demonstrating a strong skill set in writing, editing, and project management.

Join Rise to see the full answer
How does the Communications/Social Media Specialist contribute to UMass Memorial Health's objectives?

The Communications/Social Media Specialist aligns communications with UMass Memorial Health's mission by ensuring consistent messaging across various platforms. They play a crucial role in engaging staff and the community, supporting visibility campaigns, and fostering a culture of respect within the organization.

Join Rise to see the full answer
What skills are essential for a Communications/Social Media Specialist at UMass Memorial Health?

Important skills for the Communications/Social Media Specialist include strong writing and editing capabilities, social media management expertise, organizational skills, and familiarity with website content management systems. Proficiency in design tools like Adobe Creative Suite can also be beneficial.

Join Rise to see the full answer
Are there opportunities for growth as a Communications/Social Media Specialist at UMass Memorial Health?

Yes! At UMass Memorial Health, there are abundant opportunities for professional development and growth within the Communications and Marketing departments. Your contributions will not only enhance your skills but also facilitate your career progression in a leading healthcare organization.

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Common Interview Questions for Communications/Social Media Specialist (Anesthesia) - 40 hours, days
Can you describe your experience with social media management in a healthcare context?

When answering this question, consider sharing specific examples of campaigns you've managed, the platforms you've worked with, and the engagement metrics you've achieved. Highlight how your social media strategies aligned with organizational goals and how they impacted patient or community engagement.

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How do you ensure that your communications align with branding guidelines?

Demonstrate your understanding of branding by discussing the importance of tone, voice, and design. Explain your process for reviewing materials and soliciting feedback from stakeholders to ensure consistency and compliance with organizational branding and messaging standards.

Join Rise to see the full answer
What strategies do you use for creating engaging content?

Discuss your approach to understanding your audience and using various content formats, such as blogs, videos, or infographics. Share examples of successful content campaigns and explain how you measure engagement and adapt your strategies based on feedback and analytics.

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How do you manage multiple projects with tight deadlines?

You can explain your project management techniques, such as prioritization, use of tools like Trello or Asana, and how you communicate with team members to keep everyone on track. Provide an example of a time when you successfully met a challenging deadline.

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What role does data analysis play in your work as a Communications/Social Media Specialist?

Emphasize the importance of tracking metrics to measure the effectiveness of your communications efforts. Talk about the tools you use to gather data, how you analyze engagement, and how you adjust your strategies based on insights to achieve better results.

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Could you give an example of a successful communication strategy you've implemented?

Prepare to detail a campaign you led, outlining your goals, the steps you took, the challenges you faced, and the outcomes achieved. This shows your ability to think strategically and deliver impactful results.

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How do you stay updated on the latest trends in communications and social media?

Share your approach to professional development, such as following industry leaders, attending webinars, participating in workshops, or reading relevant articles. This demonstrates your commitment to growth and staying relevant in the field.

Join Rise to see the full answer
What experience do you have with website content management?

Discuss your familiarity with content management systems like WordPress and your experience in updating and maintaining websites. Include specific examples where you improved user experience or worked closely with IT teams for site enhancements.

Join Rise to see the full answer
How do you handle feedback or criticism on your writing and content?

Talk about your openness to constructive criticism and your process for incorporating feedback. Providing an example of a time you received feedback and made improvements can illustrate your adaptability and commitment to quality.

Join Rise to see the full answer
What is your understanding of UMass Memorial Health's mission, and how do you see your role supporting it?

Show your awareness of UMass Memorial Health's mission and values, emphasizing how your skills and experiences as a Communications/Social Media Specialist can contribute to their goals of exceptional patient care and community engagement.

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EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
April 4, 2025

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