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Social Media Strategist (EA II)

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Office of the Illinois Secretary of State
Alexi Giannoulias

Job Title:    Social Media Strategist (EA II)
Division:     Communications
Union: N/A
Location:    115 S LaSalle St, Chicago, IL – Cook County
Salary:        Expected $65,000 to $80,000 annually – commensurate with experience
Benefits: https://cms.illinois.gov/benefits/stateemployee.html

Overview:

The Illinois Secretary of State’s Office is seeking an innovative Social Media Strategist to help manage and support the office’s social media presence with creative, engaging content. This role is responsible for developing strategies to promote the programs, services and key initiatives of the office, capture the public’s attention, expand the office’s digital reach across a variety of platforms.
The ideal candidate will bring an engaging and dynamic approach to messaging, using data-driven insights to connect with diverse and engaged audiences while maintaining a consistent and impactful online presence.

Key Responsibilities:

Social Media Strategy Development
- Create and implement social media strategies that align with the office’s communication goals
- focusing on audience engagement and advocacy of key initiatives
Content Creation & Writing
- Write, edit, and schedule compelling social media posts
- Assist in producing multimedia elements—images, videos, and graphics to drive audience engagement and maintain brand consistency
Content Calendar Management
- Oversee the creation and maintenance of a social media content calendar to ensure a consistent flow of posts across all platforms
- Manage the timely and strategic scheduling of content to support campaigns, initiatives, and special events
Platform Management
- Manage the office’s social media presence on platforms such as Instagram, Facebook, X/Twitter, YouTube, and TikTok, tailoring content to each platform’s audience and features
Campaign Development & Execution
- Lead the creation and execution of social media campaigns, using creative content, storytelling, and strategic messaging to increase engagement and promote key events
Analytics & Reporting
- Use social media analytics tools to track performance metrics, evaluate the success of campaigns, and provide actionable insights to improve engagement and effectiveness
Trendspotting & Innovation
- Stay updated on social media trends, emerging platforms, and best practices, bringing fresh ideas to ensure the office’s content is timely, innovative, and relevant
Collaboration
- Work closely with the Communications and Public Engagement teams to ensure social media content aligns with broader messaging, branding, and campaigns
Brand Consistency
- Maintain a consistent and authentic voice across all social media platforms that aligns with the Illinois Secretary of State’s mission, values, and public-facing initiatives

Qualifications:

- Bachelor’s degree in Communications, Marketing, Digital Media, Journalism, or a related field, or equivalent education and experience
- Minimum of 3 years of experience in social media strategy, content creation, or digital marketing
- Proven ability to create high-quality, engaging social media content tailored to different platforms and audiences.
- Experience managing content calendars and ensuring timely and strategic scheduling of posts and campaigns.
- Expert knowledge of social media platforms (Instagram, Facebook, X/Twitter, YouTube, TikTok) and content formats, with the ability to tailor messaging to each platform’s strengths.
- Strong writing and editing skills, with the ability to produce clear, concise, and creative content that resonates with diverse audiences.
- Proficiency with social media management and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics, Facebook Insights).
- Proficiency in content creation tools such as Adobe Creative Suite (Photoshop, Illustrator), Canva, and video editing software.
- Strong organizational skills, with the ability to manage multiple projects, deadlines, and content streams in a fast-paced environment.
- Analytical mindset with the ability to use data insights to refine strategies and improve engagement.

Additional Information:

- Occasional evening or weekend work may be required to support news, events, or special content needs
- Perform other duties as assigned

Application Process:

Please visit https://ilsos.applytojob.gov/apply to apply by completing the online application; you may also upload a resume, or other attachments as needed.
Preference will be given to Illinois residents in the hiring and selection process, in accordance with the Illinois Secretary of State Merit Employment Code.
Questions regarding this posting or Illinois Secretary of State employment practices may be directed to Job Counselors at our Personnel offices in Chicago (312-793-5515) or Springfield (217-782-4783).

Equal Employment Opportunity Employer. Applicants must be lawfully authorized to work in the United States.
Applicants are considered for all positions without regard to race, color, religion, sex, national origin, sexual orientation, age, marital or veteran status, or the presence of a non-job-related medical condition or disability.

Average salary estimate

$72500 / YEARLY (est.)

min

max

$65000K

$80000K

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What You Should Know About Social Media Strategist (EA II), Illinois Secretary of State

The Illinois Secretary of State's Office is on the lookout for a Social Media Strategist (EA II) to join their vibrant Communications team in Chicago. In this exciting role, you'll have the unique opportunity to shape the office's social media presence and craft engaging, innovative content that captures the attention of the public. Your key responsibilities will include developing and implementing dynamic social media strategies aimed at advocating for vital programs and services. With a minimum of three years in social media strategy or digital marketing, you'll leverage your expertise to write compelling posts, manage content calendars, and tailor content across platforms like Instagram, Facebook, and TikTok. Not only will you create eye-catching multimedia elements, but you'll also lead social media campaigns that tell compelling stories and drive audience engagement. Plus, your analytical skills will help you track performance metrics and provide insights to refine strategies. The ideal candidate is not just tech-savvy but possesses a creative flair and an ability to maintain a consistent brand voice aligning with our mission. If you're ready to influence the digital landscape and engage with diverse audiences, this might be the perfect opportunity for you!

Frequently Asked Questions (FAQs) for Social Media Strategist (EA II) Role at Illinois Secretary of State

What are the key responsibilities of a Social Media Strategist (EA II) at the Illinois Secretary of State's Office?

As a Social Media Strategist (EA II) at the Illinois Secretary of State's Office, your main responsibilities will include developing and implementing social media strategies, creating engaging content, managing content calendars, and leading campaigns across various platforms. You will also analyze performance metrics to improve engagement and work closely with the Communications team to ensure consistent messaging.