Director, Integrated Marketing

The Director, Integrated Marketing at Underdog will focus on developing comprehensive marketing plans, conducting value proposition analysis, owning the content calendar, and leading messaging strategies for new product launches. Collaboration with the Marketing, Strategy, and Product teams is essential for driving integrated campaigns that resonate with sports fans.

Candidates for the Director, Integrated Marketing position should have over 10 years of integrated or product marketing experience, particularly within competitive markets like sports or gaming. A strong understanding of consumer behavior, expertise in brand positioning, and exceptional communication skills are critical for success in this role.

Underdog fosters a connected virtual first culture with a highly engaged workforce, promoting collaboration and creativity among team members. The Director, Integrated Marketing will lead efforts to engage with customers and the gaming community to gather insights that shape actionable marketing strategies, ensuring a holistic approach to employee and customer engagement.

Underdog offers unlimited PTO for flexibility, along with fully paid parental leave, allowing the Director, Integrated Marketing to balance their professional and personal life effectively. This flexibility is coupled with a supportive company culture aimed at promoting well-being and job satisfaction.

The starting base salary for the Director, Integrated Marketing at Underdog ranges between $200,000 and $250,000, depending on experience and skills. Additional benefits include equity options, a home office allowance, a 5% 401k match, and comprehensive health, dental, and vision plans for employees and their dependents.

When answering this question, focus on specific examples of marketing campaigns you developed and executed. Highlight your ability to coordinate across teams, leverage data analytics, and achieve strong results, which is essential for the Director, Integrated Marketing role at Underdog.

Demonstrate your analytical skills by discussing methods such as surveys, A/B testing, and market research. Emphasize your ability to translate these insights into actionable marketing strategies that engage fans, which is crucial for the role at Underdog.

Talk about specific KPIs you track, such as customer engagement metrics, conversion rates, and return on investment. Explain how you utilize data to adapt and optimize marketing strategies, a key responsibility for the Director, Integrated Marketing at Underdog.

Provide details about the launch strategy, key marketing channels used, and the results achieved. Make sure to illustrate how you coordinated with various teams to ensure the launch's success, which is particularly relevant for the position at Underdog.

Discuss your organizational methods, such as project management tools or prioritization frameworks. Highlight your experience in balancing competing priorities in fast-paced environments, which is a significant aspect of the Director, Integrated Marketing role.

Explain your data-driven approach and how you use insights to shape marketing strategies. Provide examples that show your reliance on data analytics to inform your decisions, showcasing the strategic thinking expected in the role at Underdog.

Talk about your communication strategies and collaborative processes with other departments. Emphasize the importance of alignment to ensure a unified message across all channels, aligning with the integrated approach required at Underdog.

Share a specific example where customer feedback led to a marketing adjustment or strategy tweak. This demonstrates your commitment to customer engagement and your ability to refine strategies based on direct insights, a core aspect of the role.

Show your knowledge of current trends and how they could impact marketing strategies within the sports gaming industry. Discussing innovative ideas will reflect your alignment with Underdog’s mission to stay ahead of the competition.

Convey your passion for sports and gaming, and how that aligns with Underdog’s mission. Discuss your excitement about the company’s growth trajectory and innovative approach, showcasing your enthusiasm for contributing to the team as the Director, Integrated Marketing.