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Social Media Marketing Manager

Position: Social Media Marketing Manager

Location: (Hybrid) Century City, Cape Town

Hours: 10:00am - 6:00pm SAST

Pay Rate: R21 000 - R35 000 per month (Negotiable based on Experience)

The Social Media Marketing Manager is responsible for developing and executing engaging social media campaigns and coordinating virtual and in-person events. This role focuses on building brand awareness, growing social media engagement, and managing the client’s event calendar. With a creative flair and a strategic mindset, the ideal candidate will be experienced in social media management and event coordination within a fast-paced environment.

Key Responsibilities:

  • Social Media Strategy & Content Creation: Develop and implement social media strategies that align with the client’s brand objectives, creating compelling content for platforms such as LinkedIn, Instagram, Facebook, and others.
  • Community Engagement: Engage with followers, respond to inquiries, and monitor social media channels to build and maintain an active online community.
  • Event Coordination: Plan and coordinate virtual and in-person events, including workshops, product launches, and client meetups.
  • Brand Collaboration & Partnerships: Identify and build relationships with influencers and potential partners to expand social media reach and brand presence.
  • Analytics & Reporting: Monitor and report on social media and event performance, using insights to optimise future campaigns.
  • Budget Management: Manage social media and event budgets, ensuring optimal allocation of resources.
  • Market Research: Stay updated on industry trends, competitor activities, and emerging social media platforms to keep strategies innovative and effective.

  • 2+ years of experience in social media marketing, content creation, and event coordination.
  • Strong understanding of social media platforms, trends, and best practices.
  • Proven track record in managing successful social media campaigns and events.
  • Excellent organisational skills with the ability to handle multiple projects simultaneously.
  • Proficiency in design tools and social media scheduling tools.
  • Analytical mindset with experience in tracking and reporting metrics.
  • Creative thinker with a passion for storytelling and a keen eye for detail.
  • Flexible working hours with remote work options
  • Opportunity to work with an innovative and dynamic team in the real estate industry
  • Professional growth and development opportunities
  • Competitive salary and performance-based incentives

Average salary estimate

$69000 / YEARLY (est.)
min
max
$54000K
$84000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Social Media Marketing Manager, EMAPPLY

Join our dynamic team as a Social Media Marketing Manager! In this exciting role at our innovative company, you will have the opportunity to develop and execute engaging social media campaigns, all while coordinating events that resonate with our audience. Based in Century City, Cape Town, this hybrid position offers flexible hours from 10:00 am to 6:00 pm SAST, with a competitive salary range of R21,000 to R35,000 per month, depending on your experience. As the Social Media Marketing Manager, you’ll be tasked with creating compelling content across platforms like LinkedIn, Instagram, and Facebook, helping to build our brand awareness and online community. Your knack for community engagement will shine as you interact with followers and respond to inquiries, ensuring an active presence online. But that’s not all; you’ll also plan and coordinate both virtual and in-person events, from workshops to product launches, weaving storytelling into each engagement. With your creative flair and strategic mindset, you'll identify partnerships with influencers to broaden our brand's reach while analyzing metrics to refine future strategies. If you have 2+ years of experience in social media marketing and event coordination, a strong understanding of trends, and a passion for storytelling, we’d love to have you on our team. Enjoy the flexibility of remote work and a collaborative environment that promotes professional growth. Step into a world of creativity and make your mark in the real estate industry with us!

Frequently Asked Questions (FAQs) for Social Media Marketing Manager Role at EMAPPLY
What are the key responsibilities of the Social Media Marketing Manager at our company?

The Social Media Marketing Manager at our company is responsible for developing social media strategies, creating content, engaging with online communities, planning events, managing budgets, and analyzing performance metrics. This multifaceted role involves collaboration with influencers and partners to enhance brand presence while ensuring all campaigns align with our business objectives.

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What qualifications do I need to apply for the Social Media Marketing Manager position?

To qualify for the Social Media Marketing Manager role, you should have at least 2 years of experience in social media marketing, event coordination, and content creation. A strong understanding of social media platforms and proven success in managing campaigns is crucial. Excellent organizational skills, creativity, and proficiency with design and scheduling tools are also key qualifications.

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What is the work environment like for the Social Media Marketing Manager role?

The work environment for the Social Media Marketing Manager is dynamic and innovative, designed to foster creativity and collaboration. The position is hybrid, allowing flexibility with remote work options, and the team is composed of forward-thinking individuals who are passionate about marketing in the real estate industry.

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How does the company support professional growth for the Social Media Marketing Manager?

Our company is committed to the professional growth of the Social Media Marketing Manager by offering development opportunities through workshops, resources for skill enhancement, and a culture that encourages continuous learning and innovation. You’ll be part of a supportive team that values career advancement.

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What is the expected salary range for the Social Media Marketing Manager position?

The salary for the Social Media Marketing Manager role ranges from R21,000 to R35,000 per month. The exact figure is negotiable based on your experience and qualifications, ensuring you are compensated fairly for your contributions to our team.

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Common Interview Questions for Social Media Marketing Manager
Can you explain your experience with social media strategy as a Social Media Marketing Manager?

When responding to this question, focus on specific campaigns you've managed, the strategies you implemented, and the results achieved. Providing metrics and insights showcases your ability to drive engagement and brand awareness.

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How do you handle a negative comment or review on social media?

Share your approach to managing negative feedback, emphasizing the importance of responding promptly and professionally. Illustrate with an example where you turned a negative comment into a positive engagement.

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What tools do you use for social media scheduling and analytics?

Discuss specific tools you are familiar with, such as Hootsuite or Buffer for scheduling, and Google Analytics or native platform insights for reporting. Highlight how these tools help you optimize engagement and performance.

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Describe a successful event you coordinated as a Social Media Marketing Manager.

Provide details of the event, including its objectives, your role in planning and execution, and how social media played a part in its success. Mention audience engagement metrics to quantify your success.

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How do you stay updated with social media trends?

Discuss your strategies for keeping abreast of trends, such as following industry leaders, engaging in relevant webinars, or participating in online communities. Explain how you apply these trends within your social media strategies.

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What methods do you use to measure the success of social media campaigns?

Explain your approach to setting KPIs, such as engagement rates, click-through rates, and conversion metrics. Discuss how you use this data to inform future strategies and campaigns.

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Can you share examples of how you've creatively engaged your audience on social media?

Be prepared with specific examples that illustrate your creativity, such as unique campaigns or interactive content types like polls, quizzes, or user-generated content initiatives that increased engagement.

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What do you think is the biggest challenge in social media marketing today?

Share your perspective on current challenges, such as algorithm changes or increased competition for attention. Discuss how you adapt your strategies to overcome these obstacles.

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How do you prioritize tasks when managing multiple projects as a Social Media Marketing Manager?

Talk about your organizational skills, perhaps referring to tools or methodologies you use for task management. Emphasize the importance of deadlines and maintaining quality across projects.

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Why do you want to work as a Social Media Marketing Manager for our company?

Tailor your answer to reflect your admiration for the company’s values, mission, and innovative approach to marketing. Show genuine enthusiasm and how your skills align with their goals to create an engaging work environment.

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EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
March 25, 2025

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