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Manager, Merchant Business Development - job 10 of 20

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This is an exciting time to join Visa's U.S. Client Marketing team, as we focus on developing new relationships and deepening existing relationships with our merchant and cobrand clients. As part of the North America Marketing organization, the team is transforming client engagement through a proactive, results-driven approach.

The Manager, U.S. Client Marketing, Merchant/Cobrand, will support client marketing and experiential programs, optimizing the use of Visa's marketing expertise, platforms, and initiatives to help solve our client’s business challenges. The Marketing Manager will deliver marketing solutions, provide thought leadership, and execute programs to grow clients' business and drive revenue.

You will be responsible for planning and executing marketing strategies and partnership initiatives to grow Visa’s business with Visa’s merchant/cobrand clients through the activation of Visa marketing analyses, platforms/initiatives and strategic use of sponsorship assets. This manager is responsible for building partnership relationships with the cross-functional team, including Sales, Product, Legal, Analytics and agencies to deliver best-in-class marketing plans that drive business goals for both Visa and its clients.

This Manager must be able to thrive in a fast-moving, highly matrixed environment – a results-oriented and adaptable individual with a positive attitude is desired. You should have a strong track record of working independently while collaborating with internal team members and external clients. Additionally, you should have an innate interest in problem-solving and ability to think outside of the box to find solutions.

Essential Functions

You will support the strategy and execution on key marketing advisory topics to drive client business growth, such as lifecycle marketing engagements, best practices, go-to-market recommendations, sponsorship and event marketing, social/digital marketing, etc.
You will support marketing-related project scoping and requirements while aligning with client
You will apply data-driven approach to marketing recommendations leveraging Visa data and industry research tools to capture/communicate marketing best practices and customer insights and present to clients
You will work cross-functionally to develop and implement marketing projects that leverage the best of Visa resources and expertise (e.g., with Sales, Analytics, Product, Marketing, Legal, etc.)
You will help identify new marketing opportunities for clients and support the creation of effective presentations to pitch to clients
You will lead end-to-end delivery of marketing projects, including the day-to-day prioritization of work across multiple projects, deliverables and stakeholders (e.g., develop project plan, brief with agencies and agency management, creative development, review process with legal) with limited supervisory support
You will support the key products/marketing initiatives for both Visa and the Client, e.g., NFL/Olympics promotion, product launches, brand refreshes, etc.
You will manage ad hoc requests from key stakeholders, e.g., clients, Visa senior leadership, etc.
You will manage the budget/finance process as part of the marketing campaign execution
You will be responsible for overall project management (including creating and tracking timelines, milestones and tasks)

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Average salary estimate

$100000 / YEARLY (est.)

min

max

$80000K

$120000K

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What You Should Know About Manager, Merchant Business Development, Visa

Join Visa as a Manager of Merchant Business Development in sunny Foster City and be part of an exciting journey in shaping client relationships! As a key member of Visa's U.S. Client Marketing team, you’ll dive into the vibrant world of marketing strategies and experiential programs that elevate our merchant and cobrand clients. This isn't just any position; it’s a chance to leverage Visa's rich marketing expertise and innovative platforms to tackle client business challenges head-on. You'll take charge of planning and executing strategies that enhance Visa’s footprint with its clients while using data-driven insights to unlock growth opportunities. Collaborating with diverse cross-functional teams including Sales, Product, and Analytics, you will create standout marketing initiatives, guiding business objectives toward successful outcomes. Your knack for problem-solving will shine here, as you’ll need to think creatively to pave the way for novel marketing solutions and engage with stakeholders at all levels. With responsibilities ranging from lifecycle marketing to sponsorship activations and creative development, you’ll have a blend of critical thinking and action-oriented tasks that promise a dynamic workday. If you thrive in a fast-paced environment and bring a positive attitude along with your marketing prowess, we can’t wait to see what you’ll bring to the table. Visa is not just about transactions, but about crafting experiences that matter. Come make an impact with us!

Frequently Asked Questions (FAQs) for Manager, Merchant Business Development Role at Visa

What are the responsibilities of the Manager, Merchant Business Development at Visa?

The Manager, Merchant Business Development at Visa is responsible for planning and executing marketing strategies to enhance client engagement with merchant and cobrand clients. This includes managing marketing-related projects, applying a data-driven approach, and collaborating with cross-functional teams to develop impactful marketing solutions. Essential duties also involve driving client business growth through strategic sponsorships and marketing initiatives.