0 to 1 Marketing Leader - job 1 of 2

As the 0 to 1 Marketing Leader at ClassDojo, you'll be responsible for pioneering go-to-market strategies that will significantly drive our network and revenue growth. This includes collaborating closely with various teams, testing innovative marketing tactics, and turning data insights into actionable strategies that connect with our large audience of K-12 educators, students, and families.

ClassDojo requires the 0 to 1 Marketing Leader to have at least eight years of experience in marketing or growth, especially with consumer products and go-to-market strategies. Ideal candidates will have led successful marketing initiatives resulting in notable growth and market-channel fit, preferably within high-growth environments like startups or equivalent situations.

At ClassDojo, we are committed to the professional development of our employees, especially in key positions like the 0 to 1 Marketing Leader. You’ll have access to mentoring from seasoned professionals, opportunities to experiment with innovative marketing strategies, and a collaborative environment that fosters learning and growth tailored to your career aspirations.

As a global company, ClassDojo promotes a diverse and inclusive work culture. The environment is mission-driven, where your contributions can transform education for millions. You will work alongside passionate and innovative individuals, collaboratively pushing the boundaries of education technology in a flexible, distributed company setup.

To succeed as a 0 to 1 Marketing Leader at ClassDojo, you should possess a solid grasp of marketing strategies, creativity for resonating with consumers, and the ability to perform qualitative and quantitative research. Your experience should equip you well to navigate both network and revenue growth, especially in subscription or marketplace models, all while communicating complex ideas clearly to various stakeholders.

Start by conducting market research to identify key target audiences. Define the unique selling propositions and align them with customer needs. Then outline a multi-channel marketing plan that incorporates digital campaigns, partnerships, and community outreach to ensure maximum engagement and visibility.

Relate a specific project that outlines your strategy, implementation, and the results. Highlight metrics such as user acquisition or revenue growth, and emphasize how your actions directly contributed to those outcomes, demonstrating your capability to replicate this at ClassDojo.

Explain your familiarity with analytical tools and describe how you have used data to inform your marketing decisions. Share examples of how insights derived from data analysis led to successful campaign adjustments or new strategies in your past roles.

Discuss your systematic approach to evaluating potential marketing initiatives based on factors like impact, resources, and alignment with business goals. Share methods you use for agile project management to respond swiftly to changing market conditions.

Emphasize the importance of creativity in standing out in today's competitive landscape. Discuss how innovative ideas can create better connections with consumers and lead to memorable brand experiences, enhancing customer loyalty and engagement.

Mention specific sources such as industry blogs, webinars, and professional networks that keep you informed about emerging marketing trends. Share how you apply those trends strategically to improve your work and continuously evolve your marketing approach.

Outline the key performance indicators (KPIs) you focus on to measure success. Discuss the process of setting goals, conducting A/B testing, and analyzing campaign performance to inform present and future marketing efforts.

Share a specific example of a challenging project, detailing the obstacles encountered and how you addressed them. Highlight your problem-solving skills and how collaboration with team members helped in navigating those challenges effectively.

Discuss your collaborative approach, emphasizing the importance of open communication and shared goals. Share examples of how you've successfully worked with various departments in the past to ensure marketing strategies align with product development and sales efforts.

Express your passion for educational transformation and how ClassDojo's vision resonates with your personal values. Mention specific aspects of ClassDojo’s approach that excite you and how your skills can contribute to achieving their goals.