Market Development Manager

As a Market Development Manager at Synchron, you'll be responsible for refining and expanding our End User Customer Engagement strategies, executing initiatives to accelerate Clinical Trial Enrollment, and managing market development data. You'll collaborate with various teams to ensure that our messaging and outreach effectively meet the needs of our patients and healthcare providers.

Candidates for the Market Development Manager position at Synchron should possess a Bachelor’s degree in Marketing, Business Administration, or a related field, along with at least 4 years of relevant marketing experience in either a consumer company or specifically in medical device marketing. A strong understanding of Salesforce CRM and exceptional communication skills are also essential.

Essential skills for a Market Development Manager at Synchron include exceptional communication and strategic thinking abilities, a customer- and product-centric mindset, and proficiency with digital marketing tools and data analytics. A background in clinical marketing and the ability to work collaboratively across teams are also important.

The Market Development Manager at Synchron plays a crucial role in ensuring that the clinical pathways effectively cater to the needs of BCI patients. By engaging with end users, caregivers, and healthcare professionals, you'll develop messaging and programs that enhance accessibility and understanding of the BCI technology, ultimately improving patient care.

The salary range for the Market Development Manager position at Synchron is between $110,000 and $180,000, commensurate with experience and qualifications. This competitive salary reflects our commitment to attracting top talent in the industry.

Expressing your interest should focus on Synchron's mission to revolutionize patient care through innovative technology, your passion for making a difference in the lives of patients, and how the role aligns with your personal and professional goals.

Provide specific examples of how you've successfully engaged stakeholders in previous roles, highlighting your strategies for building relationships and understanding both patient and practitioner needs.

Discuss your approach to prioritization, such as using data-driven insights to determine urgent initiatives, collaborating with cross-functional teams, and maintaining a flexible mindset to adapt to changing circumstances.

Share ideas you've conceptualized before, such as leveraging digital marketing campaigns, creating informative collateral for physicians, and establishing partnerships with advocacy groups to raise awareness of clinical trials.

Discuss your approach to fostering collaboration, which might include regular cross-team meetings, transparent communication, utilizing project management tools, and actively seeking feedback from different stakeholders.

Be prepared to describe a specific marketing campaign that you led, detailing your objectives, the strategies you employed, the challenges you faced, and the measurable results of your efforts.

Mention principles such as understanding the target audience, utilizing SEO best practices, creating compelling content, analyzing data for insights, and consistently testing and optimizing campaigns for better outcomes.

Outline your approach to conflict resolution, emphasizing your intent to engage in open and respectful dialogue, understanding differing perspectives, and working collaboratively to reach a consensus.

Demonstrate your knowledge of Synchron's BCI technology and its transformative potential for patients struggling with paralysis. Discuss how BCIs can enhance quality of life and what excites you about this technology.

Share how you seek to stay informed on industry trends by reading relevant publications, attending conferences, networking with professionals, and engaging in continuous learning opportunities to keep your skills sharp.