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Manager, Social Creative - job 15 of 19

The Manager, Social Creative is part of the Global Content Strategy, Development & Distribution team. This individual will be part of a global team responsible for developing and scaling best-in-class social content on behalf of Visa’s marketing positioning and voice.

 

This individual will combine a design background with deep understanding of social formats and creative storytelling to develop social-first content that aligns with brand and business objectives. This person should have passion and experience in:

  • Concepting and designing “made for social” creative assets for priority social platforms, including TikTok, Instagram, YouTube, and X.

  • Designing social posts across a wide range of creative styles– from photography to social graphics to in-platform formats (ex: Instagram Stories) – that grab attention in crowded social moments.

  • Partnering with Social Creatives and Social Strategists to dream up and design reactive and always-on content at the intersection of on-trend and on-brand.

  • Moving from initial concept to published content at the speed of social for both high-budget and quick-turn projects.

  • Using knowledge of the creator and content landscape – particularly across Sports, Music, and Travel – to design social assets for maximum engagement and relevance.

 

Essential Functions:

  • Design and concept social content that breaks through on priority platforms, including TikTok, Instagram, YouTube, and X.

  • Develop social assets with compelling storylines and clear visual hooks that align with best practices and trends.

  • Design thumbnail images and write titles/descriptions that command attention.

  • Set and model high creative standards, leading through example and inspiring partnership and learning across cross-functional and regional teams.

  • Combine content creation best practices, social platform nuances, and cultural trends into strategic recommendations and creative territories.

  • Partner with a team of Creative, Strategy, Editorial, and Community specialists to translate priority brand campaigns and sponsorships into social-first experiences and extensions.

  • Mine, track, and identify trends from the Visa community that can inform future strategies, franchises and campaigns.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Average salary estimate

$85000 / YEARLY (est.)
min
max
$70000K
$100000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Manager, Social Creative, Visa

As the Manager, Social Creative at Visa in San Francisco, you will play a pivotal role in the Global Content Strategy, Development & Distribution team. This exciting position merges creativity with marketing's finest, allowing you to design and develop compelling social-first content that resonates with audiences across priority platforms like TikTok, Instagram, YouTube, and X. Your rich background in design paired with a deep understanding of social formats will empower you to craft engaging content that aligns perfectly with Visa’s brand and objectives. Imagine conceptualizing and delivering standout creative assets that catch the eye in the busy social media landscape! You'll collaborate with talented Social Creatives and Strategists to produce reactive content that is both on-trend and on-brand, driving engagement and brand affinity. In this fast-paced role, your day-to-day will involve transitioning from innovative ideas to live content at lightning speed, all while balancing high-budget projects and quick-turn requests. Your expertise in the creator landscape, particularly in areas like Sports, Music, and Travel, will be crucial in shaping content that truly connects. Plus, you'll set high creative standards while inspiring collaboration across teams. If you're passionate about blending creativity with strategy in social media, the Manager, Social Creative position at Visa is the perfect opportunity for you!

Frequently Asked Questions (FAQs) for Manager, Social Creative Role at Visa
What are the primary duties of the Manager, Social Creative at Visa?

The Manager, Social Creative at Visa is responsible for designing and concepting social content that captures attention across platforms like TikTok, Instagram, YouTube, and X. This includes developing social assets with compelling storylines, leading high creative standards, and collaborating with a diverse team to produce content that aligns with Visa's marketing voice and objectives.

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What qualifications are necessary for the Manager, Social Creative role at Visa?

Candidates for the Manager, Social Creative position at Visa should possess a strong design background, a deep understanding of social media formats, and experience in storytelling. A passion for social media, particularly in sectors such as Sports, Music, and Travel, is also essential for creating engaging and relevant content.

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How does the Manager, Social Creative at Visa collaborate with other teams?

The Manager, Social Creative collaborates closely with Social Creatives, Strategists, and cross-functional teams like Creative, Editorial, and Community specialists. Together, they translate Priority brand campaigns into social-first experiences, ensuring consistency in Visa's marketing voice and maximizing audience engagement.

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What platforms does the Manager, Social Creative primarily focus on?

The Manager, Social Creative at Visa primarily focuses on creating content for high-priority platforms such as TikTok, Instagram, YouTube, and X. Their role is to ensure that the content developed not only aligns with best practices but also stands out in a crowded digital landscape.

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What is the work environment like for the Manager, Social Creative at Visa?

The work environment for the Manager, Social Creative position at Visa is hybrid, allowing for a flexible mix of in-office and remote work. Team collaboration will be essential, and the specifics of in-office expectations will be determined by the hiring manager.

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Common Interview Questions for Manager, Social Creative
Can you describe your experience with creating social media content across different platforms?

When answering this question, focus on specific projects you've worked on for platforms like TikTok, Instagram, and YouTube. Highlight creative strategies, types of content produced, and the results achieved in terms of audience engagement.

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How do you stay updated with the latest trends in social media?

Discuss how you follow industry-related news, influencers, and emerging trends. Mention tools or platforms you use to stay informed and how you apply this knowledge to your content strategies.

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What approaches do you take to develop compelling storylines for social content?

Explain your process for brainstorming and developing narratives that resonate with audiences. Emphasize the importance of aligning storylines with brand objectives while remaining engaging and creative.

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How do you measure the success of social media campaigns?

Describe the key performance indicators (KPIs) you analyze, such as engagement rates, shares, and reach. Discuss how you use analytics tools to gather insights and adapt strategies for future campaigns.

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Describe a time you had to produce content on a quick turnaround. How did you manage it?

Share a specific example that illustrates your ability to work efficiently under pressure. Highlight your organizational skills, teamwork, and how you ensure quality despite tight deadlines.

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How do you balance creativity and trending topics to produce effective social content?

Discuss how you analyze current trends and filter them through the lens of brand identity. Explain your philosophy on maintaining authenticity while connecting with audience interests.

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What role do cross-functional teams play in your creative process?

Emphasize how collaboration with various teams enhances the quality of social content. Provide examples of working closely with strategists, editors, and community managers to create cohesive campaigns.

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Have you ever faced a challenge while working on a social campaign? How did you resolve it?

Prepare to discuss a specific challenge, the steps you took to address it, and what you learned. Your response should demonstrate problem-solving skills and resilience in the face of obstacles.

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What tools or software do you use for designing social media content?

List the design tools and software you are proficient in, such as Adobe Creative Suite, Canva, or others relevant to social media content creation. Explain how these tools enhance your workflow and creative output.

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How do you ensure that social media content aligns with brand guidelines?

Illustrate your process for reviewing brand guidelines and integrating them into your content. Describe how you maintain consistency while still allowing creative flexibility in campaigns.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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Full-time, hybrid
DATE POSTED
April 3, 2025

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